Digital Asset Management
3 Minutes of reading
Success Story - Factors Group
How the Canadian nutritional company Factors Group managed to reduce the time for searching assets by a staggering 75%.
- 75% time reduction in the search for digital assets
- Increased productivity through ease of access by worldwide teams
- Effective metadata management and digital asset retrieval
Partner: WoodWing USA
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About the customer
Situated in the scenic Greater Vancouver area of British Columbia, Canada, the Factors Group stands as a leading entity in the nutritional companies' sector. With a global footprint, the enterprise employs around 2000 individuals and has established itself as a key manufacturer and distributor of vitamins and supplements. Managing an extensive portfolio of approximately 25 diverse brands, the Factors Group faced the intricate challenge of effectively managing a vast number of digital assets.
Matthew Stroh, the Director of Marketing Operations, plays a pivotal role within the Factors Group. Entrusted with responsibilities like product information, proofing, translation, web development, and project management, his comprehensive role offers insights into numerous marketing domains, from SEO and paid search to digital e-commerce and print materials. The marketing structure at the company is comprehensive, with 80 dedicated in-house members. This team is further augmented by freelance contributors and specialized agency collaborations.
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"
Valentina BonviniMarketing Communication Manager
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