Company Profile

Software for Efficient Multi-Channel Publishing

WoodWing Software develops software solutions to enable an efficient, multi-channel publishing process. Our products are used by publishers of every type and size to manage and publish static, dynamic and interactive content to print, Web, social media, mobile and tablets.



WoodWing Software was founded in 2000. As the first company to fully commit to the Adobe InDesign and InCopy platform, WoodWing developed the award-winning line of Smart productivity and efficiency-enhancing plug-ins.

In order to meet customers’ demands, the focus shifted from the development of productivity tools toward a full-fledged publishing system to streamline the production process. Most recently, WoodWing has obtained worldwide fame as the industry leader in Digital Publishing, enabling companies to easily and efficiently publish content on tablet and mobile devices. In October 2012, WoodWing entered the digital asset management market.

WoodWing has regional sales companies in Europe, The Americas and Asia Pacific. We serve hundreds of renowned publishing customers through a network of more than 90 selected partners, who are active in more than 100 countries. WoodWing has a long-standing relationship with Adobe as a Technology Partner, and we maintain close relationships with a large number of other technology partners worldwide.

WoodWing is a privately owned company, with all founders actively engaged.


WoodWing’s solutions

Today, WoodWing offers premier solutions in the fields of multi-channel publishing, digital publishing and digital asset management. They are aimed at magazine and newspaper publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.

WoodWing’s cost-efficient multi-channel publishing system Enterprise – including the editorial management application Content Station – coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels, including print, Web, social, smartphones and tablets.

WoodWing´s Digital Publishing Tools are part of the Enterprise system. Fully integrated with the Adobe DPS, they offer additional features enabling efficient content creation and an optimized workflow. With SmartDPS, WoodWing also provides a digital publishing solution to users without the Enterprise publishing system.

Elvis DAM, WoodWing’s next-generation digital asset management software, enables users to securely store and efficiently manage the increasing collection of rich-media files.


WoodWing´s philosophy

In today’s world, people seek information and entertainment by reading newspapers and magazines, visiting Web sites, joining social media communities, and downloading apps for their mobile phones and tablets. Modern readers expect content to be available through any of these channels at any time. These developments are profoundly changing the publishing industry.

WoodWing has a clear vision of this new style of publishing. Our product philosophy is based on the use of open, proven technologies. Our solution has an open architecture, enabling easy integration in any environment and with any third-party application.


Strong business case 

With many years of experience in the publishing industry, WoodWing knows where publishers’ business challenges lie. Our solutions help to lower production costs and increase the quality and versatility of publications. The story-centric approach enables a “create once – publish many times” way of working, uniting editorial teams and eliminating duplicate work. WoodWing is the most popular solution for magazine publishers, but we also have a strong footprint in newspaper, corporate and book publishing.

WoodWing is always ahead of the curve when it comes to new developments, allowing our customers to adopt new technologies at an early stage. Our products help publishers stay ahead of the competition and keep them on top of the needs of their readers and advertisers.


We simply love to develop innovative publishing software



WoodWing is a member of


WoodWing is member of WAN-IFRAWoodWing is member of FIPPWoodWing is member of The Assiociation of Magazine Media (MPA)WoodWing is member of ICT-office   TrustRadius