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How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Finance

Modern document and quality management helps you manage risks and improve processes

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Ensure unity with document, quality, and knowledge management

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Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Consistent branding, accelerated launches, and integrated content management

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Efficient content creation, collaboration, and multichannel publishing

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Increase efficiency with process, document, and quality management


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How Bavaria significantly improved its global brand management.

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Innovation, Insights, and Community come together at WoodWing Uncovered APAC

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

What is quality management? And how do you approach it?

What is quality management? And how do you approach it?

Beyond theory: effective risk management in practice

Beyond theory: effective risk management in practice

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Why WoodWing Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Describe and organize processes and make them accessible to everyone

icon-logo-woodwing-quality-management

Quality Management

Collectively ensure that you do the right things in the right way

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-logo-woodwing-ai-governance

AI Governance

Develop and distribute your own AI policies and stay compliant

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

What is quality management? And how do you approach it?

What is quality management? And how do you approach it?

Beyond theory: effective risk management in practice

Beyond theory: effective risk management in practice

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases & news

Stay updated with our latest company news and announcements


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Explore our partners for local support and expanded capabilities

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Join our global partner network and grow with us


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Home Inspiration Blog | WoodWing

Magazine Publishing

Newspaper Publishing

Multichannel Publishing

4 minutes of reading

Top media challenges solved: how editorial workflow software transforms your content game

Dealing with large volumes of content produced on an ongoing basis on multiple platforms, while ensuring the proper management and use of large archives of digital assets. Any serious media company knows an editorial workflow system is worth every penny, or – better yet – that they are essential to survive in today’s demanding publishing environments. But what exactly is an editorial workflow system, what challenges does it help you overcome, and what best practices are there to be discovered? Let’s dive into the exciting world of content production, editorial workflows, and publishing workflow software.

Shape

Publishing workflow software: your friend and ally

Content creation, editing and reviewing, collaboration, approval and publishing, digital asset management, and compliance and security. This may seem like a long list of activities, but they are only a few of the things that our customers in the publishing business, journalism, corporate communications, and marketing are juggling on a daily basis.

Challenges and responsibilities that can be tackled with an editorial workflow system. These systems offer a structured approach to handling content production, ensuring efficiency, consistency, and collaboration among team members. Let's see how editorial workflow software can help you deal with the main challenges media companies are dealing with.

Challenge 1: Demand for fast content production

In the age of instant news and viral content, media companies must produce and publish content quickly to stay relevant and competitive. That's one of the reasons we see an increase in the adoption of publishing software to revolutionize content creation workflows.

Der Spiegel has been known for its investigative journalism for over 70 years. Its brand has a weekly readership of more than 16 million and is therefore one of the most important news publications in the German-speaking region.

WoodWing partner a&f systems set up a pilot environment for Der Spiegel to create future editorial  workflows. They first presented these workflows internally to assess their effectiveness with the purpose of refining them before implementation. The results:

  • a future-proof system, with Der Spiegel’s digital production system tightly integrated with WoodWing Studio for print publications
  • faster time-to-market due to process automation and optimization
  • a solution that is ready to deal with new customer requirements

Challenge 2: Safeguarding quality

Rapid content production is one thing, but you don’t want to compromise on the thoroughness of editing and fact-checking. Publishing inaccurate or lower-quality content can ruin your carefully crafted reputation in the blink of an eye.

Ensuring the accuracy of what you publish in a fast-paced environment is critical, even more so with the rise of misinformation and fake news. The same goes for maintaining your editorial standard, which is extra challenging when scaling content production.

Recommended download

Are you aiming for personalized and engaging content delivery while balancing commercial success with content quality? Then this eBook on Optimizing your content supply chain might be of interest.

Hearst is one of the world's most successful private media and information companies. Hearst Magazines, a unit of Hearst Corporation, is one of the world's largest publishers of monthly magazines, with 21 American titles and nearly 300 international editions. Its team spent about six months evaluating WoodWing Studio and found that the offered features enabled them to quickly enter the tablet and mobile publishing arena. The system also streamlined the editorial review and quality assurance process, essential to each publication's daily routine.

Challenge 3: Reusing/ repurposing content

A crucial component of modern editorial workflows is the reuse of existing content. By repurposing previously created materials, you can maximize the value of your content assets, save time, and maintain a consistent message across different platforms.

This might include updating outdated articles, adapting blog posts into social media updates, or transforming research reports into infographics. Effective content lifecycle management, therefore, not only focuses on producing new content. It also strategically capitalizes on and refreshes existing content to meet current needs and reach wider audiences.

Aller Media is one of the companies that seriously invests in reusing and repurposing existing content as broadly as possible, optimizing the monetization of available assets. It uses WoodWing Studio for the distribution of content through mobile apps and digital channels in a fast and effective way.

The intuitiveness of WoodWing Studio allowed users to work with our customized templates within ten minutes. This is what we were looking for.

Iben Rouw, Editor in Chief

Media companies like Peruvian publisher El Comercio need to ensure content is formatted correctly and maintains a consistent message across various platforms (websites, social media, mobile apps, and print). Different platforms often require tailored content to suit their specific audiences and formats, adding complexity to the editorial workflow.

With its true multi-channel approach, the implementation of WoodWing Studio at Grupo El Comercio is a lighthouse project in the global newspaper industry.

Jorge Cieza de León, Corporate Manager at Hexas

Challenge 4: compliance and security

Data privacy regulations like GDPR and CCPA add another layer of complexity to content management and distribution. Any company dealing with content, wants to make sure that this content is absolutely protected from unauthorized access, leaks, and cyber-attacks.

This might be a slightly overlooked advantage of publishing workflow software, but a very valuable one – without a doubt. It will create an automatic and transparent audit trail of content amends and who made them. Additionally, it reduces exposure to risks by eliminating the need for third-party file transfer.

Specialist US communications agency Argyle for example, is focusing on investor and stakeholder communications for companies like Cisco and HP. It helps these businesses communicate their financial, governance, and social performance, while simultaneously complying with very strict regulatory reporting requirements.

With the help of WoodWing Studio, time applying changes to financial reports and sending revised PDFs is cut down. Clients can make their own edits to the report and return them to use within the system. We can make those amends immediately and clients can download a new PDF instantly with no need to use email or FTP to transfer files.

Ronnel San Gabriel, Tech Product Manager at Argyle

Curious to find out what editorial workflow software can do for you?

It doesn’t matter whether your content production team consists of two or 20 people. As soon as there are different locations or time zones involved, multiple products to be worked on, and team members performing a whole range of tasks, such as writing, editing, translating, uploading copy, finding images, designing layouts, publishing to print or digital – publishing workflow software will make a world of difference.

Are you interested to find out how your team can become a lean and effective machine that won’t miss any deadline or content-related demand? Discover the possibilities of WoodWing Studio today.

Shape

Published on August 23, 2024

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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