WoodWing Studio has been recognized as a notable vendor in Forrester’s Content Management Systems (CMS) Landscape 2024 report, emphasizing its continued innovation and leadership in the global content management space. This acknowledgment confirms WoodWing Studio's position among the world's top-tier solutions, consistenly meeting the evolving demands of content-driven businesses.
Key trends in CMS
Forrester's report highlights several key trends that are shaping the future of the CMS landscape:
- API-based Experience Delivery: CMS systems are increasingly offering edge-based, API-driven content delivery, integrating with various tools to optimize customer engagement and retention. This evolution reflects the maturity of the market, where CMS solutions are no longer just content storage systems but essential platforms for delivering dynamic, personalized experiences.
- Steady Market Growth: with a forecasted growth rate of 15.2% in 2024, the CMS market is set to outpace the broader software industry. Nearly 69% of global B2C marketing decision-makers plan to increase their investment in content management technologies, driving further innovation.
- Emergence of GenAI: generative AI is revolutionizing the CMS landscape by enhancing content creation and operational efficiencies. GenAI capabilities, such as generating brand-specific content and supporting real-time experience optimization, are prompting businesses to adopt more advanced CMS solutions.
WoodWing Studio’s recognition in this report underscores its ability to stay relevant and at the forefront of the industry, regardless of the dominant contemporary trends, offering solutions that don't just adapt to and address market demands, but also enable businesses to benefit from using cutting-edge technologies like AI for content operations. This recognition reaffirms WoodWing’s commitment to empowering organizations with innovative content management and multichannel publishing tools for a seamless and impactful experience – print and digital.
More information?
For more information, read the full Forrester Report.
Do you want to know more about multichannel publishing, content management, and the ways in which WoodWing can help you solve your challenges in those areas? Don't hesitate – contact us today.