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Enterprise Information Management

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Content Orchestration

Managing content at scale has never been easier or more profitable

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Information Management

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Share knowledge for better collaboration and productivity

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Process Management

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Quality Management

Ensure consistent and compliant quality standards for your organization


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Creative Workflow Services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
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WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

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Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Xtendis

Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
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Success Stories

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Latest articles

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Multichannel publishing and enterprise publishing – the complete guide

Multichannel publishing and enterprise publishing – the complete guide

How to approach risk management in healthcare?

How to approach risk management in healthcare?

View all blog articles

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Multichannel publishing and enterprise publishing – the complete guide

Multichannel publishing and enterprise publishing – the complete guide

How to approach risk management in healthcare?

How to approach risk management in healthcare?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

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Home Company Press releases and other news | WoodWing

Press release

3 minutes of reading

Main Capital Partners acquires majority stake in Content Orchestration specialist WoodWing

Shape

The Hague, March 11, 2020 – Main Capital Partners acquires a strategic majority stake in WoodWing, a leader in delivering Content Orchestration solutions and services to publishers, brands, and agencies globally. The investment will enable WoodWing to build out its Content Orchestration platform and accelerate growth across its key brand and publisher target segments.

WoodWing was founded for and built its solutions to serve the publishing industry, for which content is mission-critical for business success. It is the market leader in software for magazine publishers, and has an extensive customer list of news, book, and educational publishers. The majority of its new customers are brands that face complex challenges around content creation, management, and publishing. 

WoodWing’s offering is made up of two key integrated solutions: a Digital Asset Management (DAM) solution and a content creation, workflow, and publishing solution. The DAM solution is scalable and flexible, able to store millions of digital files and integrate seamlessly with the tools that publishers and marketing teams use on a daily basis. The content creation, workflow, and publishing solution enables teams to adopt a content-first approach to storytelling and work in an organized workflow, then format and publish online, in-app, in print, or to any other channel. Together these solutions enable organizations to orchestrate their content processes, reach a shorter time to market, and achieve a greater ROI on storytelling.

The organization is headquartered in the Netherlands, and has offices in the US and Malaysia. It serves 800+ customers across 60+ countries through direct sales and its extensive and growing global network of more than 70 channel partners. Key customers include Hearst, Meredith, Forbes, BuzzFeed, Coca Cola European Partners, Yamaha, and Cipla.

Going forward, WoodWing will accelerate its strategy to build a world-class Content Orchestration platform to serve its key target markets of publishers and enterprise brands. In addition, the company will strengthen its product proposition by following a selective buy-and-build strategy. 

“We have known the founders and management team of WoodWing for several years and have been impressed by their performance,” said Charly Zwemstra, Managing Partner, Main Capital Partners. “WoodWing aims to become a leading software provider in the Content Orchestration market. With the support of Main Capital Partners, the company will focus on organic growth and further product innovation. WoodWing will also strengthen its product proposition and geographic coverage by selective add-on acquisitions and by expanding its global partner network.”

“We’re very excited to work with Main Capital, an organization with extensive experience and a strong track record investing in this space. We feel this is a huge vote of confidence in our strategy and team,” said Ross Paterson, CEO, WoodWing. “Our background is in publishing, but the majority of our new customers are marketing teams with complex approval processes and fragmented technical setups. We have a strong proposition here due to our publishing expertise, and are keen to accelerate our growth in this segment, while retaining a focus on our publisher roots.” 

Key management of WoodWing will retain a minority stake in the business. 

About WoodWing
WoodWing Software helps brands, publishers, and agencies create and manage content across teams and publish across channels. We build solutions suitable for large teams to efficiently work together on creative processes, within systems that are easy to manage. Customers include Hearst, Forbes, Axel Springer, Coca Cola European Partners, and Yamaha. 

About Main Capital Partners
Main Capital is a strategic investor with an exclusive focus on the software sector in the Benelux, DACH and Nordics regions. Main has a long-term investment horizon centered around successful partnerships with management teams, with the goal to, jointly, build larger software groups. Main has approximately € 1 billion in assets under management for investments in mature and growing software companies.

The current portfolio of Main Capital includes rapidly growing software- and SaaS software companies like Optimizers, Assessio, GBTEC, Onventis, HYPE Innovation, cleversoft, Enovation, SDB Groep, Jobrouter, GOconnectIT, Verklizan, Inergy, MUIS Software, Artegic, OBI4wan, b+m Informatik, ChainPoint and RVC. Successful former companies that have grown substantially under the guidance of Main are: Connexys (HR software), Roxit (governmental software), Axxerion (facility management software) and Ymor (APM software).

Shape

Published on March 11, 2020

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