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18 November 2026
Stationers' Hall, Ave Maria Lane, London
Core topics
- Infinite possibilities with MCP capability
- Using AI for new business opportunities
- Intelligent content operations
- Structured content for AI discovery
- Content reuse for more revenue
More information
WoodWing at The Definitive AI Forum
At this executive strategy day for AI in media, industry leaders, AI experts, and tech specialists share their insights through interviews, fireside chats, panels, and hands-on masterclasses.
We will show how publishers can connect AI to the content, systems, and workflows they already have, and turn that connection into infinite possibilities.
WoodWing masterclass: Infinite possibilities with MCP capability
Wednesday 18 November (09:00 - 10:00 GMT)
Craig Llewelyn-Williams, SVP Customer Strategy at WoodWing, is leading an interactive masterclass on how the Model Context Protocol (MCP) links AI to the heart of a publishing business, opening up new business opportunities without compromising governance or rights management.
Through real examples and open discussion, participants will explore what’s possible with their own content and leave with a framework for defining the problems worth solving and unlocking growth.
We help you to take charge of your content with our world-class content and information management solutions.
