Scaling multi-title publishing with integrated planning and editorial

Magdalena (Product Marketing Manager, WoodWing): Hello everyone, and welcome. Thank you for joining today’s webinar, “Scaling Multi-Title Publishing with Integrated Planning and Editorial,” brought to you by Dataplan and WoodWing. I am Magdalena, Product Marketing Manager at WoodWing, and I will be moderating the session today. Before we start, I’d like to run through a few housekeeping rules with you. Everyone who has registered for this webinar, including those of you joining us live, will receive the recording afterwards. Please put any questions you have for our speakers in the chat function on the right. You can do that throughout the webinar, or throughout the presentations, and we will of course set aside a couple of minutes before the end to try to answer as many as we can. If you have any technical issues, please try refreshing your browser. That usually fixes the issue. All right. So let’s see what we are going to cover over the next hour. If you run more than one title, you know the problem, of course: several brands, several channels, several teams, and often several tools that don’t usually talk to each other. Today we’ll show how planning, editorial, and print production can work as one connected workflow. We’ll start with what the multi-brand reality looks like in today’s media market. Next, we’ll zoom in on omnichannel content planning, which is the integration between Content Suite by Dataplan and WoodWing Studio. Then we’ll get into how the whole workflow comes together, and into article creation and print production through the integration of WoodWing Studio and Journal Suite. We’ll finish with lessons learned from real projects and, of course, your questions. I am very happy to introduce our two speakers for today. Jessica Zetche from Dataplan is the Head of Business Development. She’s responsible for operations and works closely with customers and partners, so she knows what publishers are really dealing with right now. And then Gert Blankenhorst is the Senior Business Process Consultant at WoodWing. Gert has been a WoodWing expert, I believe, since the early 2000s, and he leads the system implementations for media customers around Europe. If there’s a multi-title workflow question, chances are Gert has already solved it before. Before I hand over to Jessica, here’s a quick look at the three systems you’ll hear about today in this webinar. We begin with Content Suite, of course, by Dataplan. This is where planning happens: teams plan and assign stories and track them across the print and digital channels. Then we have WoodWing Studio, WoodWing’s editorial workflow solution. This is where content gets made. Teams write, collaborate, edit, and manage the content in Studio, and publish it to print and digital channels. And then on the other side is Journal Suite, also made by Dataplan. This solution handles the print side, so page planning and ad placement for newspapers and magazines before production starts. So over the next, I believe, 50 minutes, Jessica and Gert will show you how this works in practice, especially when you run several titles at once. I would like to welcome our first guest speaker, Jessica, to come on stage and start with the big picture. Jessica Zetche (Head of Business Development, Dataplan): Yes, good afternoon. Thank you, Magdalena, for your nice introduction. We really appreciate the opportunity to be here today and to present our new tool, our new add-on Content Suite, to you as well. This is our first webinar together; we’ve just spoken about it, Gert and I. We’ve been partners for, I think, more than two decades, and we really appreciate and honor our relationship. Today we’re presenting the combination of all three systems. Let me start by briefly introducing myself. As Magdalena already said, I work for Dataplan. Dataplan is a software company from Hamburg. We concentrate on planning and steering solutions. I’m responsible for the day-to-day operations, and I focus on our customer relationships and also on our partners. And to say something about my personal life outside of work [laughter]: I’m a countryside girl, to be honest. I love to spend time outside. We’re really active. I’ve got two boys, and yes, we travel a lot, and as a family we enjoy being outside and doing different sports. Good. Today I will walk you through one of the key challenges publishers face today: how to plan and manage content efficiently across multiple brands and channels. I’ll also explain why we built Content Suite and, of course, the integration with WoodWing Studio. So we’re not only doing the print planning, we’re now also doing the content planning. When we started the development, we had several discussions with all of our customers to develop the concept. One aspect always stood out as one of the most important: to have a clear-cut strategy for every brand. That means a clear process and a clear vision of how you want to work, tailored to the brand’s audience, its strengths, and its business goals. Some brands might be story-first, others are digital-first, or even still print-focused. Being able to combine these different approaches was one of our main goals. The key is to choose what works best for each and every brand, for every channel, and sometimes even for every story. So being flexible, and governed, was one of the key targets we wanted to achieve. Of course, we had a few challenges we had to overcome and wanted to solve. One of the first was to have a planning and steering solution: to plan your content and steer creation and production. When we developed Content Suite, we spent a lot of time getting the data structure right. I think that’s the key point, because that’s where you initiate production, so it has to be right. Our customers wanted to identify the right starting point, set the right direction, and kick off production from there, and of course create transparency. For us, it was not a one-way solution; it was a cycle. It’s a cycle of planning, creation, production, and optimization. The second point is that we’ve also been facing increasing complexity. More and more brands, more and more platforms, and different channels mean more workflows to coordinate. Keeping everything connected and manageable becomes increasingly challenging. Then there was data fragmentation and inefficiency. Data was often spread across different systems and platforms, which made it very difficult to get the complete picture of what works and to identify opportunities for improvement. We also had to overcome disconnected workflows and a lot of manual processes, which slow down teams and make it harder to scale content operations. One last point I wanted to mention here is internal competition. Each and every brand has its own identity, its own audience, and of course its own strengths, and brands and teams may compete for resources, visibility, and audience attention. The challenge was to preserve the differences between these brands while also making the most of shared opportunities. On the one hand, we had teams that took care of certain brands and wanted a hard barrier between them. Others said, “Okay, we want to share content and cascade content throughout different brands and titles.” So the combination of both needed to be implemented. And these challenges also open up new opportunities. The first one is, of course, one single source of truth. That means one platform from where you steer and plan the content and where you initiate production, if that’s what you want to do. It’s where you have transparency over your plans and know what’s going to be published next. Which stage is this in? Is this ready? Can it be sent out? Do we need to focus on different steps? Creating this transparency was one of our key items. So was being able to take corrective actions and to connect a long-term strategic approach with short-term flexibility. Another main goal was to include performance data, meaning what really drives success for individual brands. For example, say you have a brand where certain stories do best in the mornings, in the evenings, on the way to work, or on the way back home. We wanted all that information available in your planning so you can include it in your next steps. The second point here is to free up newsrooms, so they don’t need to focus on processes. Instead, we want to enable and empower them to focus on great journalism and creating great stories, rather than taking care of the surrounding administrative tasks. The third point is cross-brand synergies and reach. That means distributing and adapting content across different brands and channels to reach new audiences and meet their specific needs, and of course to open up new revenue opportunities. We wanted to make it possible to create new channels, new teams, and new brands on the spot. It’s just a matter of creating a new brand in the system, which ties in with WoodWing Studio if necessary and also with Journal Suite. It’s not a big deal. It’s flexible. You can incorporate your entire organizational structure, and it’s just creating a new channel in the system. That includes, of course, the entire cycle, from initiating production back down to performance. And this brings us to one of the most important questions: how can publishers turn these challenges into a practical and sustainable way forward? Which brings me to the last point on this slide. We believe it comes down to finding the right balance between a clear strategic direction and the flexibility to adapt to different brands, audiences, and market demands. On the one hand, you need to know, “Okay, I’m going to have a story-first approach.” But there might be stories you have to squeeze in, like breaking news, that have to be tackled or launched on different channels, and we allow you to do this. So you have a general approach, but you can also change it if necessary. The second point is to strengthen brand positioning. That means making sure brands stand out in the competitive market, communicating a clear, compelling message, and building a strong connection with the audience. We wanted to allow the teams to create a framework where each brand is taken care of while the other brands can benefit from what you’re doing. You can share the content. You can reuse the content. You can copy the content, and you can modify the content. So on the one hand you have a clear position and a clear brand identity, and on the other hand you can benefit from each other. The third one is freeing and connecting teams. As I already said, it was always important for us to be able to include the entire organizational setup. You might have teams that focus on certain brands, taking care only of those brands and managing the entire set of channels for each one. Then you have teams that focus on sports topics, for example, across all these brands. Working together and managing brand channels together for a certain set of brands is possible. There is a certain overlap, and you can do this. You can then communicate with WoodWing Studio, push the content into WoodWing Studio, and free up your teams to concentrate on what they do best. And of course, one of the last points, which is really important and was always one of our key tasks, is to optimize and to automate. We didn’t want a system or an approach that doesn’t get data from other systems, because customers need that data to optimize their plans. So it’s not a one-way direction. The data also comes in from WoodWing Studio. It’s bidirectional: we get the information, we know the current status and the performance, and we can include this in future plans. The second part is automation. We’re really big fans of small, intelligent, smart solutions. That ranges from running cron jobs in the background to automate standardized processes, to automatically calculating deadlines. Wherever we could, we wanted to reduce standardized, repetitive tasks and keep manual input as low as possible, without forcing things onto the teams. You’re always able to override this, but the system allows you to do it. So how can we bring these principles into practice? That brings us to the next point, which is what we’re going to show you in the video we’ll play in a minute. I will show you how to create a project, which is similar to a dossier in WoodWing Studio. Then I’ll create an article based on a template from Content Suite, which can be done automatically in the background, and push it into a certain dossier in WoodWing Studio. You can copy it, you can send it to a different dossier, and you can also place it in different issues from Content Suite. Because of time, we’ve limited the demo to a certain range of functionality, but I wanted to mention the full potential of this interface. Okay. [unclear] I’m not sure if I’m… but I think I can… I think, Magdalena… Content Suite is our content planning solution. It runs in a Kubernetes cluster, is cloud-native, and is easy to integrate, which we will demonstrate in a few minutes with the integration with WoodWing Studio. Let’s dive directly into the system, and we will start with the projects. A project is similar to a dossier in WoodWing Studio. Here we can see all the different dossiers that have already been created in WoodWing Studio for issue 11 2026 of the Chronicle newspaper. We are not only in the project section; we are also in the Morning Chronicle newspaper team. That means we are the team focusing on the Morning Chronicle newspaper brand, and we maintain all the channels for this brand. The online team, for example, would concentrate on the online channels for all the different brands. Meanwhile, the sports team concentrates on sports topics, the news team on news topics, and so on. You can share content across these teams, and you can also manage the different channels together. So they could look at the website of the Morning Chronicle newspaper team, for example. You manage this by giving access rights and by sharing the content across these different teams. Because we are concentrating on the WoodWing integration today, I would say let’s start by creating a new dossier and a new article directly from Content Suite. I’ve chosen a Christmas topic: the best places to visit at Christmas. And let’s start. I’ve already defined in the template that this should be automatically created in WoodWing Studio. So now, for example, we have a dossier, and we have an audio, an article, and a video. If we open this, we can see that it was created in WoodWing Studio just a few minutes ago: today, the 10th of October, and that’s exactly when I did it. Now, we don’t only want to create this article in WoodWing Studio. We also want to push it out and use it, for example, on the Chronicle website and in the email newsletter, and we can add different channels in here. So let’s not only put it there; we’re also going to use it on Instagram. We’re going to publish it on Tuesday. Do I need a time? Yeah, let’s say 9:00, for example. And then let’s just go for it. I can not only define where I want to put each component and decide individually where to publish what. I can also define the tasks needed to produce each specific component. We do as much automatically as we can. So we calculate deadlines. We create the entire workflow. This is all based on the template and the settings and configuration in the template. But once this is set up, you can create all of this automatically in the background. So now we’ve created a new dossier. We’ve created a new article in WoodWing Studio, based on the template. Now let’s look at the different planning views. I want to start with the kanban, where I have access to all the different channels and can manage them. Let’s look at the print publication we’ve just used in WoodWing Studio. Now we can see what we’ve created, which articles are in this issue, and on which page. At the front, we have a pool of articles that haven’t been placed on a page yet. So we can decide, for example, to drag and drop this one here. And we have a layout here, for example. But we can also have all these different articles, and we can switch over to look at the digital channels. Here, for example, we can now see Facebook, and if we scroll down, we can see the app. We can see Instagram, and we always have a pool right at the front. We have the dates here, and now we can just drag and drop what we want to see. We can create a duplicate and say, “I don’t only want to use it here, I also want to use it on the website.” Right here at the top, you can see your requirements, meaning what you need to publish on this day. Say every Wednesday I need a size L article for the sports section, for example. So you can define your requirements, put this on the website, and see what you’ve fulfilled and what’s still open. You can jump between the channels and add these. Then, if we decide to add another channel, for example, we just open it, go to releases, and let’s say we add Instagram. Now we’re looking not only at issue 2026/11 of the Chronicle newspaper, which is connected to WoodWing Studio, but also at Instagram. And now we can share across these channels. Let’s say we have the article here. We create a duplicate. And yes, I know, we have to push it into a different section. Yes. And there you are. Now you have this article in here too, and you can reuse it as often as you like. You can also share between the brands; you don’t necessarily need to keep it in here. You can reuse it as often as you like, and you get transparency over your plan and publication strategy for this specific channel, and also for this specific brand. Okay, then let’s move on. On the left-hand side, you see a screenshot of Content Suite. In the middle we have WoodWing Studio, and on the right-hand side you can see a screenshot of Journal Suite. I’ve just presented Content Suite, and Gert will now take over and present the corresponding parts: WoodWing Studio and Journal Suite. Magdalena: Thank you so much, Jessica, for your presentation and the demo. Next up is how the workflow comes together, and my colleague is going to explain the second part of the integration. Gert Blankenhorst (Senior Business Process Consultant, WoodWing): Yeah. Hello, good afternoon. I appreciate you all joining this webinar. My name is Gert Blankenhorst, [unclear] at WoodWing, and I do pre-sales sessions, project preparations, and implementations across Europe. This is my life résumé. Feel free to contact me if you see anything interesting in there. I’ve been working with the WoodWing products since the early days, and with Dataplan, as Jessica indicated, for around two decades. Before we go into the details, let me sketch the landscape first. In most publishing houses, planning and content have grown up in separate worlds, and that’s exactly where time gets lost. People start retyping, double-checking, and calling each other to find out what the latest version of a plan is, for example. So what we’ve done here is not build one monolithic system that tries to do everything. Instead, the planners keep the tools that speak their language: the Content Suite and Journal Suite solutions. And editorial keeps the tools that speak their language, which is obviously WoodWing Studio. The key message for this part is that the plan is the starting point. Everything that happens in production follows from decisions made in planning, and the integration makes sure that nobody has to translate those decisions by hand. So let’s look at how this actually fits together in daily practice. We’ll start with the digital side, because for many of our customers that’s where the day begins nowadays. In the next video, please keep an eye on how little manual work there is between the planning decision and the moment the content is ready to go out. After the video, we will continue with the print part. So Jessica planned this “best places to visit at Christmas” story for the Morning Chronicle, in issue number 11 2026. That’s in here. It resulted in a dossier being created in WoodWing Studio, and inside the dossier you will find the story. The dossier is in the middle and easy to find, but if it weren’t, you could search for it here. To open the dossier, you just double-click it, and the contents are revealed. There’s one article in it, created from Content Suite based on the template for this specific article type. There are two things to do here. One is to collect images from my digital asset management system to add to the story. The other is to finalize the story a little and then, obviously, publish it to the web. So the first thing I’m going to do is go to my asset system and find images that suit this story. For that, we open WoodWing Assets. If you go in here, it shows all the assets in the system. But I’ve created a bookmark to this specific folder, which holds all my demo images of cities around Christmas. We can quickly search for Hamburg because the images are nicely tagged. That shows three Hamburg images. I select all three and just drag them to my story dossier so I can use them with the story, like this, and then add the three files. There you are. So I’ve now got the three images and the digital article in here, the orange one. I double-click the article to finalize the editing and get it to show on the website. To do that, you go in here. This is where you can add additional elements, like an image. So we go here, choose a media option, and choose image. Now I’ve got an image element in here. That image element is going to need a caption as well. On my right-hand side, I see all the images that come with the story, and I pick this one. It looks the best to me. So I just drag it to that location. The image doesn’t have a caption, so I have to write one myself. I’ll just paste it in here. It’s about the Rathaus being located in the Altstadt. And this is your whole story. You can obviously go in here and use all the styling you want. You can also go in here and add an additional element, for example. I would like to add a quote to the story. This is a quote from a happy visitor who believes it is very beautiful in Hamburg during Christmas time. Let’s add that here as well. “Very happy visitor.” So with this, my story is finalized. I can do a preview to see what it looks like on an iPhone in portrait mode, and on an iPhone in landscape mode. What would it look like on my iPad Air in both modes? When I’m happy with it, I close my preview. The workflow status is “Draft,” but since I’m happy with it, I can now change it to the “Ready” workflow status, save it, and press the publish button. Publish. And that’s how easy it is to publish an article to your website. Okay, so that’s the digital publishing part. Next is print product creation, and print is where planning traditionally has the biggest impact. Page counts, ad positions, deadlines: all of that is fixed early on, and everyone downstream depends on it. So in this section, I want to show two things. First, how we handle many brands without multiplying the effort. And second, how article creation and layout benefit from the work that planning has already done. Every multi-brand project we do starts with an inventory, and I encourage everyone here to take that step seriously. The temptation is to assume every brand works differently. In reality, when you sit down with the teams, you usually find a handful of workflow patterns that keep coming back. A weekly magazine and a monthly magazine may look different, but the steps are often surprisingly similar. The questions we ask are simple. Where does a story begin? What sets the pace? Who touches it? And when does it need approval? We also ask them to put real examples on the table, because the documented workflow and the actual workflow are rarely the same. And then the balancing act starts. That means standardizing wherever you can while protecting what makes a brand recognizable. That identity doesn’t have to live in a separate workflow. It can live in templates. It can live in styles. It can live in metadata. Once we know the workflows, the next question is: who needs access to what? What we typically see is three kinds of teams. Some people work for one title only, like an editor or a final editor. Some serve a group of titles, like a shared image desk. And some work for everyone, like the ad department or support. If you design your groups around those three levels, the setup stays simple to manage. And because you can combine them, you still cover almost every situation that comes up without creating a special case for each person. So that’s really the philosophy here: one shared platform, but every brand stays itself. On the planning side, the same thinking applies. In Journal Suite, organizational units let you group titles in a way that matches how the business is organized: by brand family, region, or frequency, for example. The practical win is that you set things up once per group. When a new title is launched, you just drop it into the right unit, and it automatically inherits the structure and the access rights. No new projects, no long checklists. I want to be clear that connecting the systems is obviously only the beginning. The real value is what it does for the organization: teams coordinate better, you can adapt quicker, and the day-to-day running takes less effort. And this is one of my favorite principles, and it’s very practical. For each workflow, we create one master brand. That’s where we set up the statuses, the access profiles, and the rules, and we set them up only once. Every other brand that follows the same workflow is then a copy of that master brand. What you see here is a sample of the authorization screen in WoodWing Studio, and you can literally copy those authorizations from one brand to another. Now let’s see what that means for the people actually making the pages. Think about what used to happen at the start of an issue. Someone had to create all the layouts, set the right sizes, draw in the ad spaces, and check whether the page count matched. All of that is now done before anyone in editorial opens a file. The editor starts with a briefing on where the story goes and how much room there is. The designer opens a page that’s already prepared and can go straight to the creative work. The important part here is the division of roles. Journal Suite stays the owner of the plan, and Studio stays the owner of the content. Because neither tries to do the other’s job, you avoid conflicts about which system is right. Anyone who’s worked in a print production office knows that the plan never survives until the deadline. The best plan is only available at the end. An advertiser cancels an ad, a booking comes in late, pages move around, and so on. What we want to achieve is that changes become routine instead of a crisis. The change is made where it belongs, ideally in planning, and it shows up in the layout without anyone having to phone the studio. The same goes for ad material, for example. Advertising and editorial each keep their own process and their own deadlines, and they only meet on the page. And finally, the writing itself. Editors can work in a browser or in InCopy, whichever suits their role. Some write to the exact space on the page. Others write first and let the story be placed later. Both flows are supported. What I really want to stress here is that the article isn’t tied to one channel. It can go online first and end up in print later, or be reused by another title without being rewritten from scratch. And for designers, the automation takes away the repetitive work, not the creativity. They still have full control in InDesign, so the quality of the layout doesn’t suffer. Let me show you in a demo movie what that looks like in practice. So this is the Journal Suite web portal. On that portal you will find Magazine Designer, a flat planning tool used for magazine and newspaper planning. You start Magazine Designer by clicking on the icon, and it shows the open dialog. You can use the open dialog to open existing issues in your system. It lets you browse through the brand structure here, with the organizational units and the publications underneath. It also allows you to create new issues. That’s what the create button at the bottom is for. You can create new issues one by one, like this, or add multiple issues to the system in one go [unclear]. New issues can be created empty, or they can be based on a template issue. That’s a well-prepared issue that already contains editorial sections and selected templates, so it speeds up the actual planning process. You can obviously change that afterwards if needed. For now, we won’t go further into creating new issues. Instead, we will open the existing issue, issue number 11 of the Morning Chronicle newspaper. That’s the publication Jessica planned this article for, and it’s also where we published the article to the website from. You open the plan by pressing the plan button, and the flat plan opens. Some work has already been done on this flat plan. The cover has already been placed, and various ads have been placed too, but there are still some open gaps in here. Positions two and three are supposed to contain my new feature article about the best places to visit during Christmas. It’s going to be a feature article, not a news article. So the first thing I do is remove the editorial section here, which corresponds to the categories in WoodWing Studio. Then I pick the feature section and place it on position number two. From position two onwards, all layouts will get the feature category assigned in WoodWing Studio. Pages four and five are ads, from page six onwards we have the news category, and all the way at the back is the sports section. But this is just the structure. The next step is to select a layout template. Those layout templates are basically InDesign documents, also stored in WoodWing Studio. Here you pick the appropriate template, in this case the feature template. We stick to a certain naming convention, which just makes it easier to find the template. You drag and drop it to the desired position, and you now have your desired layout at the position where we’re going to place the articles. You can obviously move layouts around in the plan and do all kinds of other planning things, but that’s a bit too in-depth for this demo. So I’ll keep it like this and close the plan. The system asks whether I want to save the changes, which is yes. It now sends those changes to WoodWing Studio: it’s saving the plan and creating the structure for me in WoodWing Studio. As an editor, I could go to WoodWing Studio. In there, we have the same dossiers we saw before. There’s the “best places to visit at Christmas” article, and there are a couple of other ones. Now I’d like to place those articles on the positions defined in the issue plan. For that, I go to the publication overview. The publication overview now shows the feature template on positions two and three, with room for three articles. You can zoom in or out a bit. There’s a flag indicating a change from planning; in this case, a layout has been created. To place the articles, we double-click the layout. This opens the article placement dialog. It shows the unplaced articles in this specific brand and issue, and from here I choose the article I want to place. It’s a short list, so there’s no need for in-depth searching. I can just pick my “best places to visit at Christmas” article. This is a digital article that was published to the website, but if I place it on this position, it will be converted to a print article using a certain rule, like this. And it’s placed. There you go. Including the image, the quote we added, and the caption here underneath the image. If you’re happy with it, you could close this. You could also continue and place the other articles, but we won’t do that for now. So if you now close this preview, go back to your list of dossiers, and open the dossier, then as an editor you can continue working on the print article. The print article shows in the dossier; that’s the pink one. Pink is for print, and the orange one is the online article. Easy to remember. Double-clicking opens the print article, and in here you can finalize it. On the left-hand side you get the text view. On the right-hand side you get the publication, or the overview of the layouts. This view lets you zoom in to the head, for example. Here you can make the whole spread fit. Any changes you apply to the article are processed by InDesign Server and reflected in the preview on the right-hand side. I can make textual changes here, like this, and the head will be updated. And when allowed, I can also apply design changes by altering styles. But that’s obviously controlled by access rights; not everybody is supposed to do this. Here I can add some nice formatting to the first capital letter. This is how you finalize your article. You work your way through, and when you’re done, you send the article to the next workflow status by doing a check-in. Here it’s in draft. The next step in my workflow is copy editing, or reviewing it. I’ll send it to review so the next person in the chain can view the article. Press save, and done. If I now look at the publication overview again, you’ll notice that this one has been updated with all the changes we just made. It’s not ready yet, but you could also send the layout to the next status in the workflow like this, to the review status, for example. Or, if it’s finalized, you send it to the “Generate PDF” workflow status. A PDF will be generated for this layout, and then you’re done. There it goes. It’s being picked up by InDesign Server and processed, and a PDF is being generated that now shows here at the bottom. Okay, so much for the print part. I think Jessica can join the stage now and go through the lessons learned. Jessica: Yes. So we’ve put down what we’ve learned from previous projects and what we think are the most important points. The first one is to have one single source of truth: Content Suite for content planning upfront, WoodWing Studio for creation, and Journal Suite for print planning, with the integration between these three systems. We’ve had the integration between WoodWing Studio and Journal Suite for, I don’t know, 15 years or even longer now, and it has always been up and stable. We’ve implemented the same approach for Content Suite, so we’re benefiting from what we’ve learned with Journal Suite and including it in Content Suite. The integration, and not having an isolated planning approach, is key. Of course, planning is the first important point for us. Planning comes first, so you can incorporate your strategy, whether it’s digital-first, story-first, or even print-first. That’s up to you and up to the brand. The point is to maintain flexibility, incorporate your strategy, and make sure your publishing plans are aligned with your priorities. And then there’s automation and optimization. As the last point, of course, we want to automate as many steps as we can throughout the entire process, from start to end, across these different systems where possible. And at the end, we want to optimize: to include performance and make sure the success drivers are visible and transparent, so they can be included in your future plans and your strategy. And I think the most important thing is the paradigm shift, which is actually, I think, the most time-consuming part. It’s probably the most challenging aspect: enforcing the strategy, but also empowering your teams to follow it and to incorporate what is best not only for a single brand but for the entire organization. Magdalena: Yes, thank you. Thank you, Jessica, for this lovely summary. I guess we can move on to the Q&A part. I’m just looking into the chat function. To everyone following us: if you have any questions for either Jessica or Gert, please feel free to drop them in the chat function in the right-side panel on this platform. In the meantime, I’d like to get your opinion on this: how long does a typical Content Suite, WoodWing Studio, and Journal Suite rollout actually take, and what could slow it down the most? Gert: Good question, thank you very much. How long does it take? It obviously depends on the scale of the publisher and the number of publications that need to be implemented. It also depends a lot on the time available, because for us at WoodWing and Dataplan, doing implementations of systems like this is our daily job. For the publishers, it’s additional work. You need to free up your people and make sure they can spend time on this project as well. Those are all factors that contribute to the time it takes to implement a solution like this. And then there’s obviously the human factor, the paradigm shift Jessica already mentioned, especially when you move from a print-first workflow to a more content-first or digital-first workflow. That means getting the mindset changed across your organization. People tend to have ink in their veins, and that’s sometimes difficult to change. Magdalena: Thanks, Gert. Jessica, do you agree, or do you have… [laughter] Jessica: I mean, for us, setting up the system and the interfaces is not a big deal. I think that goes very fast. As Gert said, we’re used to doing this every day, and to maintaining and keeping everything up and running and taking care of the ecosystem. That means not only concentrating on our own systems but on the integration, making sure all three systems are up and running, synchronized, and allow smooth processes across them. I think that’s very special, because we’ve been doing this for a very, very long time, and it has always worked quite well, I would say. We have a lot of customers together, because they are all benefiting from this approach. And I believe we can now incorporate not only Journal Suite and WoodWing Studio but also the content planning upfront. Magdalena: Yeah, perfect. Thank you. Again, thank you for your time today and for showcasing the integrations between the solutions. I hope the message on how it actually works came across clearly to the people who joined us today or registered for the webinar. Of course, as you pointed out, you didn’t go into the details. So my message here would be: if anyone following this webinar has questions or different use cases, please use the link that will show up on the page after this webinar ends. It will take you to a page where you can request a demo of this integration specifically. Again, thank you, I’m thankful for your time today. It was a great session, and I hope it was very useful for many. For the sake of time, I would like to wrap it up and wish you all a good rest of the day or evening. I hope to see Jessica again soon in another webinar, maybe next year or sooner, and Gert as well, so we can showcase something different or a specific use case. There is, of course, interest in that, and questions from the audience. Thank you all. Wishing you all the best, and see you at the next WoodWing, or WoodWing and Dataplan, webinar.

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