How to Use Generative AI in Content Management Responsibly

Everyone uses AI, but guardrails are missing

Tom Pijsel,
VP Product Management, WoodWing 

In this session, Tom Pijsel, VP of Product Management at WoodWing, explores the real-world applications of generative AI in content management. He also shares actionable recommendations on how can organizations leverage AI to optimize content pipelines, automate translations, accelerate copy creation, and reduce time-to-market. 

Key takeaways from this on-demand webinar:  

• Real-world examples of AI adoption gone wrong and the lessons learned
• Practical steps to implement AI responsibly with robust AI governance
• Zooming in on the EU AI Act for content publishing
• A practical AI governance framework to help you guide your organization with responsible usage of Generative AI technologies. 

Who is this webinar for?

This webinar is perfect for content managers, editors-in-chief, digital strategists, marketing professionals, and business leaders who are looking to:

• Integrate AI into their content creation processes
• Scale content operations efficiently across different markets and languages
• Stay ahead of the curve with responsible AI governance
• Reduce time-to-market while maintaining brand consistency and quality

Whether you’re starting your AI journey or seeking ways to improve your content workflows, these insights will provide actionable strategies to help you implement AI responsibly in your content management.