Smart Magazines

Smart Connection Enterprise - Publishing Platform

Saving time and supporting creativity

During the last few decades WoodWing has firmly established itself as a leading supplier of magazine publishing software. Our software is used from high-tech academic journals to glossy magazines, and from small titles up to some of the biggest publications in the world.

Supporting the entire process

Smart Magazines is the perfect solution to manage the many projects and creative processes all magazine publishers know so well. It supports all your publications, each with its own unique workflow. For every single publication, it manages all editorial steps: planning, gathering, creating, selecting, editing, producing and publishing. Its powerful page-planning integration allows smooth interaction with the advertising workflow. Further integration of Web, archiving and digital asset management systems provides you with one single solution: the best one available. Our Authorized Solution Partners will gladly share with you their many years of experience, derived from numerous successful business cases.

Collaboration, quality and creativity

We know that creative freedom is essential to produce interesting and attractive publications. Your staff can keep working in their familiar environment: Adobe InDesign, InCopy, Photoshop, Illustrator, Word or Excel. And, with our advanced Web Editor, your journalists can work from any Internet connection on the planet.

But the creative process will need some regulation. Both for internal and external contributors, the customizable workflow will ensure swift but thorough reviews, increase content quality and enforce security. E-mail attachment and document version anarchy will be ancient history. Truly parallel content and page layout production saves both stress and critical deadline time. Teams of writers, copy editors, art directors and photo editors can work simultaneously and securely on the same spreads.

Adobe InDesign is clearly the best page-layout application on the market to face the challenges of magazine layout. We enhanced it even further to make it much more efficient, and Smart Magazines fully integrates Adobe InDesign in its database environment. Put it all together and you get the best of three worlds: perfect design tools for the best-looking magazine, efficient magazine layout and a streamlined production.

Easy evaluation

Launching and testing a new title is effortless. Simply use an existing workflow of your other titles and off you go. Spend your valuable time where you should: contemplating the concept, exploring the market and discussing the design. That will increase your chances the new publication will catch on quickly.

Multi-channel publishing productivity

A magazine has become more than the weekly or monthly printed issue. The Web site requires regular updates too. Perhaps you even need a recording for radio or TV broadcasting. That’s why WoodWing believes in the blended media concept. In this story-centric approach the writer can focus on his primary task: writing the ultimate story, consisting of multiple interrelated parts. To that end, he has all source information at his fingertips.

First, he might produce a magazine article with some high-quality photos for the next issue. Next, he could take the same dossier to publish a short item including audio, video or low-res images to the Web site. Perhaps the title and summary are used for RSS or a text message news service. But just as easily, he can publish a Web site item first, and expand it to a full story at a later stage.

A different employee may simultaneously add an audio or video broadcast recording to the dossier. The archived dossier can later be used for research purposes or a comprehensive background article.

Organization and overview

As in any organization, management information is vital. You can keep an eye on publication progress through any intranet or extranet Web browser. Monitor all work in progress through flexible reports, deadline overviews and thumbnail publications. Browse and query the database to get answers to specific questions. Manage your publications, stories, and files.

Publishing platform

The basis for all this is Smart Connection Enterprise, our state-of-the-art publishing platform. Its open architecture enables tight integration with your existing software environment, it supports all your publications, issues and sections, encompasses any printed or digital media, and handles images, text, audio, video and more.