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Digital archiving and sustainable information management: why should you?

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What is process management and how important is it?

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Data security: how to protect customers from cyberthreats

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Digital archiving and sustainable information management: why should you?

Digital archiving and sustainable information management: why should you?

What is process management and how important is it?

What is process management and how important is it?

Data security: how to protect customers from cyberthreats

Data security: how to protect customers from cyberthreats

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Stay updated with our latest company news and announcements


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Home Inspiration Blog | WoodWing

Digital Asset Management

4 minutes of reading

What is the ROI of a DAM system and how do you calculate it?

Digital Asset Management (DAM) is important to any modern organization wanting to get the most out of its content creation and marketing efforts. You need to make sure that the time and money you invest in implementing and using digital asset management comes with an ROI that’s worth the effort. Basically, you need a surefire way to keep your DAM ROI high. Want to know how to measure digital asset management ROI and what other factors to consider when calculating DAM ROI? Continue reading below!

Shape

What is DAM or digital asset management?

Digital asset management is the process of efficiently organizing, storing, and distributing digital assets within your company. Digital assets can include all types of content and data, such as documents, videos, images and more. A DAM system helps you streamline management of these different assets within the company, from the moment they’re being created to the point of archiving them for future use or filing. Implementing a DAM system is a tactic for asset optimization. We have written a lot about DAM, so there is plenty to dig into. To learn more about DAM, DAM platforms, and how to start working on digital asset management, the step-by-step onboarding guide to digital asset management is a good starting point. Also take a look at the Trends in digital asset management that WoodWing predicts for 2024. That should bring you up to speed.

Why use a DAM system for asset optimization?

A digital asset management system is usually composed of a few key components that can help you work more efficiently and less costly. Here are some of the benefits of working with a DAM solution:

Asset organization
DAM systems provide tools for organizing digital assets into categories, folders and other structures. This makes it easy to search for specific files.

Metadata management
Metadata, such as keywords, tags and descriptions, are attached to the digital assets themselves to provide aid in SEO.

Brand consistency
Digital asset management streamlines your workflows and automates your digital asset creation and distribution process. That not only helps with faster time to market but also supports your brand consistency.

Storage and versions
Digital assets can be stored securely, often with capabilities to manage different versions of your content.



Easy collaboration
Many DAM systems support collaborative workflows, allowing multiple users to work together on a single piece of content in an effective way.

Asset distribution
DAM systems help distribute digital assets to channels and platforms like websites, social media and marketing campaigns.

Authorized access
DAM systems help manage usage rights, licensing, permissions, and copyrights associated with digital assets to ensure compliance with legal and regulatory requirements.

Analysis and reporting
Some systems offer analytics tools to track performance, engagement and more to provide insights into how you can optimize your asset management strategies.

What is ROI and how do you calculate it?

Return on Investment (ROI) is a financial metric used to evaluate the profitability or efficiency of an investment relative to its cost. It measures the return generated from an investment compared to its initial cost, typically expressed as a percentage. A digital asset management ROI refers to the return of investment on the DAM system you implemented.

This is the most used formula to calculate ROI, in which Net Profit refers to the revenue generated from the investment, and Cost of Investment to the cost of the initial investment – in this case the purchase and implementation of your DAM system.

ROI = [Cost of Investment / Net Profit ] * 100%

ROI gives you insight into the profitability of an investment. A high ROI indicates that the investment generates more revenue than its cost, while a negative ROI means your investment did not generate enough revenue and has resulted in a loss.

Calculating your digital asset management ROI

Of course, when making an investment, you're aiming to achieve the highest possible ROI. For a DAM investment, it is no different, and luckily, the calculation is done using the same formula. However, there are more ways to calculate your digital asset management ROI. You can find plenty of DAM ROI calculator tools available online to help you calculate the ROI percentage. The outcome of any calculation, done with or without a tool, is still an estimation, not a definitive number.

What does DAM ROI mean?

Now that we know what DAM is and what ROI means, let’s put the two together. DAM ROI refers to measuring the financial benefits or returns obtained from investing in Digital Asset Management, relative to its cost. It is important to not only look at the cost of purchasing and implementing the system, but to also take the cost of maintaining your DAM into consideration.

Calculating DAM ROI is not difficult, but the decision to purchase and implement a DAM depends on much more than just the ROI.

What ROI can you expect from a digital asset management system?

The ROI on a DAM system can vary depending on several factors. The size of your organization, the scope of the DAM system, the existing asset management strategies, and your specific goals all come in to play when evaluating the ROI.

Assessing the ROI of implementing a DAM system

There are a lot of factors in play when assessing the return on investment of a digital asset management system. It is important to evaluate all these various factors when you’re focusing on your DAM ROI.

Time saved

You can calculate the average time spent per asset-related task before and after the implementation of your DAM system. For example: time saved per search, per download, or per process. Time saved means money saved.

Improvements in campaign performance

Analyze key performance indicators (KPIs) of marketing campaigns or other initiatives that utilize digital assets. Compare campaign metrics before and after DAM implementation to assess any improvements.

Reduction in asset creation costs

Creation costs time and money. Analyze historical data on asset creation costs, including design, photography, videography, and licensing fees. Compare these costs before and after you implement DAM to identify any cost reductions.

When assessing the digital asset management ROI it’s important to consider both quantitative and qualitative factors. Qualitative factors may include better collaboration, brand consistency, and compliance. Combine quantitative factors with qualitative insights to gain a full understanding of the ROI on DAM systems for your organization. Asset optimization as a whole can bring many benefits to your organization, both quantitative and qualitative.

Other costs of implementing a DAM system

There are other factors to consider when calculating your DAM ROI. If it is necessary to train your staff in the use of a DAM, those costs need to be considered. Training costs time and money. The same goes for the costs of integration. If you need to integrate your DAM with other software within your organization, you might also have to invest in other resources or services to ensure an effective implementation process.

How a DAM solution can help your organization

Implementing a DAM system helps streamline your digital asset management. This leads to improved efficiency, collaboration, brand consistency and cost savings. When you are looking for a solution that is more than just a better way to store files, it could very well be a good time for you to invest in a DAM solution. Efficient digital asset management gets you an ROI that well makes it worth the effort of time and cost for implementation. Keep a close eye on your ROI to make sure you’re heading in the right direction.

Looking for a DAM system? Check which digital asset management solution best suits your business.

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Published on March 12, 2024

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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