WoodWing Xperience - Program
Here's a list of keynotes and presentations you can choose from during the Xperience event. The last details are still being added. If you would like to know the exact order and timing of the program, as well as of the complimentary evening program you are invited for, please download the time table or full program booklet below.
Ross Paterson, CEO - WoodWing Software
All around us, we see rapid change in society and in customer behaviours. This continuous transformation affects us personally, as well as our jobs and the business that we're in. New business models are needed, but a specific mindset to remain happy, healthy and successful in life is just as important. In this session, Ross will share how we within WoodWing are dealing with these changes.
HOW TAMEDIA DRIVES ITS DIGITAL FUTURE USING THE LATEST TECHNOLOGIES
Franz Bürgi, Group CIO & Marco di Bernardo, Head of Program Management & Patrick Stalder, Head of Project & Application Management - Tamedia AG
Tamedia, Switzerland’s leading media group, sees digitalization as an opportunity to reach new customers and markets. As of 2019, a new "Tamedia Editorial Cloud" is driving its networks of more than a dozen newspapers and the country’s biggest news platforms. Under the new concept, the company has created a comprehensive selection of editorial tools combining leading third-party-products with own developments. Built around WoodWing, it is using the latest technology such as AI, Automation and Cloud computing. Learn how Tamedia is pro-actively shaping the future of its publishing activities with forward-thinking projects and technology.
BUILDING DIGITAL VENTURES
Raimo van der Klein, Digital Venture Architect - Vanderklein Productions
Many organizations struggle in transforming their business into a digital adaptive organization. In his talk Raimo will show us the right mindset and structure needed to thrive in a world that is constantly changing. He will show us how we need to rethink some core business principles in order to be able to transform. In his talk he will be using the Three Horizons Framework of Bill Sharpe, The Hero's Journey of Joseph campbell and his own model for transformation to share his thoughts and experiences.
EMOTIONAL SIGNALS: OBJECTIVELY UNDERSTANDING YOUR AUDIENCE
Cliff Crosbie, Co-founder and CXO - EMRAYS
Brands may be liked, trusted, or even loved, most fail to align themselves with the emotions that drive their customers' behavior. Cliff Crosbie will draw on experience working with Apple, Nike, Ikea and Nokia on how emotions can make or break a brand. He will then discuss how brands and publishers can objectively understand how their audience feels about what they say and do – even before content is published – by leveraging AI to predict emotional response.
WOODWING PRODUCT ROADMAP 2019 & BEYOND
Dennis van Nooij, SVP Products & Tom Pijsel, Product Manager - WoodWing
Our heads of product will walk you through our product plans, including how we build functionality based on customer feedback, our approach to development, what is in the pipeline, and what to get excited about over the coming year.
EXPERIENCE BUSINESS AND DESIGN DEMOCRACY
Ingo Eichel, Sr. Manager, Creative Cloud Ecosystem - Adobe
To build great experiences for your customers you need to know your customer and deliver relevant content in relevant channels. So far so familiar. But how do you get there? What´s needed to meet the challenge of content velocity?
PUBLISHING TO APPLE NEWS
Dennis van Nooij, SVP Products & John Fong, Director Digital Services - WoodWing
Apple News+ is one of the hottest topics in the publishing industry at the moment. With its proprietary Apple News Format, it offers a compelling way to enrich stories with unique design and interactivity for mobile, tablet, and desktop. Find out how you can leverage Inception and our digital services team to create beautiful, responsive and interactive content for Apple News+ - without having to reinvent your publishing process.
LEVERAGING WOODWING FOR SCALE AND INNOVATION
Jen Kovach, Director of Digital & Sean Keefe, CTO - Pubworx
PubWorx, a partnership between Hearst and Condé Nast created to bring scale and innovation to the magazine industry. Sean Keefe, CTO, and Jen Kovach, Director of Digital, will walk you through the newest workflows and processes they use for Hearst and other organizations. Topics include Apple News (ANF), the use of Elvis DAM as a photo portal, Enterprise Aurora for content creation, collaboration and print publishing, and Inception for Digital edition publishing.
HOW YAMAHA STREAMLINED CONTENT CREATION ACROSS 26 MARKETS
Renzo Moscou, Department Manager Communication - Yamaha Motor Europe & Joris de Jong, Consultant - Graphit
Yamaha Motor Europe was juggling internal and external teams, a distributed approval process, and different channels. This presentation will focus on how the organization drastically simplified its content creation, approval, and publication processes - across 26 languages and 3,000 distributors.
OPENING UP NEW REVENUE STREAMS BY CENTRALIZING ALL YOUR CONTENT
Lars Kroløkke, Head of business projects & Thomas Culmsee, Business relationship manager & Mike Skyte, Commercial developer - Aller Media
By implementing WoodWing, Aller media has been able to streamline content production and repurpose content to support and enable new digital services and revenue streams. In this session, you will be taken through the project and learn the ins and outs of several use cases that are based on these new capabilities.
BECOMING THE BIGGEST MAGAZINE PUBLISHER IN PORTUGAL ... OVERNIGHT
João Luis da Silva Mendes, IT Director - Trust in News & Hans Fermont, Director - PubliQare
How do you set up an IT infrastructure for a brand new media start-up with 200 employees? And how do you make sure that content is continuously delivered to your clients during this process? João Mendes will tell the story of Trust in News, a start-up that became the biggest magazine publisher in Portugal when it acquired a number of popular Portuguese media brands. Our partner PubliQare will explain how a WoodWing cloud production platform provides flexibility when doing acquisitions.
HOW A TRADITIONAL BOOK PUBLISHER STARTED ITS OWN TRANSFORMATION
Felipe Poletti, Editorial Director - Editora do Brasil & Marcelo Inoue, Director - Gateduc
Editora do Brasil is a traditional educational book publisher with 75 years of history. In 2018, the board took a decision to radically transform the way they operate, by putting the content itself at the heart of their operation. This way, Editora paves the way for the future where digital will increasingly play an important role.
A MEDICINE TO IMPROVE COLLABORATION
Steven van Heerden, Manager of Design & Digital - Cipla & Andrew Parrington, Director of Sales and Marketing - APS
Cipla, a global pharmaceutical company with 25,000 employees , realized their creative content production processes were in need of a big overhaul throughout the Sub-Saharan region. Steven van Heerden, Manager of Design & Digital in South Africa recently introduced Elvis DAM to the bigger SAGA region (Sub-Saharan Africa and Global Access). Come and see how numerous cross functional teams and departments in a highly regulated industry have been able to ramp up their production and efficiency as a result of using Elvis DAM as their central content hub.
MIGRATING PRINT AND ECOMMERCE OPERATIONS TO ELVIS FROM A LEGACY DAM
Jason Braker, Digital & Technical Services Manager - NEXT & Russell Pierpoint, Owner - Evolved Media Solutions
British clothing retailer Next had been working with a legacy DAM system for 10 years. Their challenge was to migrate to Elvis DAM, without disrupting their print or ecommerce content production. This involved integrating Elvis into their creative operations workflows and processes, and improving process optimization and automation.
PRODUCTS & TECH
OVERVIEW OF ENTERPRISE AND ELVIS INNOVATIONS
Jeff Gapp, Product Evangelist - WoodWing
Many improvements have been made to the WoodWing product lineup since the last Xperience in 2016. Join product evangelist Jeff Gapp and take a look at all the innovations we have rolled out for our workflow and publishing tool Enterprise Aurora, and Digital Asset Management system, Elvis.
USING AI TO MAKE CONTENT CREATION FASTER AND SMARTER
Jaap van Blaaderen, Software Integration Architect - WoodWing & Timo Baumann, Project Manager - Tamedia
AI has been around for a number of years, but hasn't always had relevant applications for content creation. However, software vendors such as Amazon, Google, and Microsoft have invested heavily in making it available through online services. In this session, Jaap will discuss how publishers and marketing organizations can benefit from AI, and Timo will demonstrate how Tamedia has implemented several AI technologies to assist users in their daily work.
HOW WOODWING AND WRIKE CAN IMPROVE MARKETING OPERATIONS
Dennis van Nooij, SVP Products - WoodWing & Arkadiy Rushkevich - Lead Product Manager at Wrike
Besides content creation, creative production teams have other considerations, including budgets, stakeholder management, and deadlines. What role does WoodWing play in marketing operations, and what would an integrated environment for both effective work management as well as content creation look like? Join this session to find out how WoodWing and Wrike can come to the rescue.
FROM TIGHT CONTROL TO FULL CREATIVITY - WHAT'S YOUR POSITION?
Philip Hendrickx, Product Marketing Manager & Hans Bolten, Sr. Pre-sales Consultant - WoodWing
Productivity is a key goal for any team. But what does it mean in the context of creative output? Tight control over the creative process may lead to faster production but have implications for quality. On the other hand, full creativity may lead to sub-optimal workflow and processes. In this sessions, Philip & Hans will share their position and explain why tools like Enterprise Aurora can help to find the answer.
RUNNING WOODWING PRODUCTS IN THE CLOUD
Siebrand Mazeland, Consultant - Kitano ICT
More and more publishers and brands are moving software to the cloud. In this session, Siebrand Mazeland, an expert on WoodWing implementations, will discuss the nuts and bolts of running WoodWing products in AWS. He will touch on topics such as pros and cons of cloud implementation, setup, backup and recovery, integrations, resource management and change management - topics of interest to any IT team making or considering a similar shift.
CUSTOM COMPONENTS – YOUR PASSPORT TO A FULLY CUSTOMIZED DIGITAL EXPERIENCE
Hans Bolten, Sr. Pre-sales Consultant - WoodWing
HOT TRENDS IN WEB PUBLISHING
Tom Pijsel, Sr. Product Manager - WoodWing
In this session we will go beyond the buzzwords, and dive into practical applications and real life use cases of the latest trends in digital publishing - including personalization, artificial intelligence, story bots and headless CMSs.
The program is still under development and subject to change.