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Results
- Centralized content creation and asset management reduced production times.
- Teams focus more on creative work, with fewer administrative tasks.
- Real-time collaboration improved coordination and reduced errors.
- Enhanced efficiency enables high-quality content production (digital and print), boosts audience engagement.
Partner: Qonqord
Used product(s)
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About the client
Roularta Media Nederland (RMN) is a leading Dutch publishing company specializing in high-quality print and digital media. With 30 brands, ranging from magazines and e-learning titles to podcasts and events, including well-known brands like Plus Magazine, Landleven, Fiets, KIJK, Columbus Travel, Formule1, Truckstar en Vorsten, Roularta reaches a very broad audience. Committed to innovation and quality, Roularta Media Nederland works hard to solidify its reputation as a trusted source of high-quality and inspiring media in the Netherlands.
The challenge
Faced with the ongoing challenge of producing high-quality content efficiently across print and digital platforms, with different editorial teams and varying peak times, Roularta needed a solution to streamline workflows, centralize digital asset management, and enable seamless collaboration among editors, designers, and freelancers. Roularta recognized the need to optimize its production processes to improve collaboration and shorten production timelines. The company was in dire need of an integrated solution to bring greater efficiency and enable its teams to focus on producing engaging content.
The solution
Roularta partnered with WoodWing partner Qonqord to take on the challenges presented. Implementing the powerful combo of WoodWing Studio and WoodWing Assets provided an end-to-end content creation and management solution tailored to meet the unique needs of a leading player in the fast-paced publishing environment.
The implementation
The implementation of WoodWing Studio enabled streamlined workflows, allowing teams to create, edit, and manage content across channels in one unified multichannel publishing platform. WoodWing Assets, on the other hand, was implemented to serve as a centralized solution for digital asset management that allows teams to easily index, search, store, and retrieve assets and add metadata to them. This DAM system ensures consistency and speeds up the process of repurposing content for different publications and channels.
The results
Since implementing WoodWing’s solutions, Roularta Media Nederland has dramatically transformed its content production workflow in several ways. By centralizing content creation and asset management, Roularta has managed to reduce production times, freeing up teams to focus on creative tasks over administrative burdens. This streamlined approach has enabled editors, designers, and freelancers to collaborate in real time, improving coordination and stabilizing work processes. With WoodWing Studio and WoodWing Assets, Roularta still produces high-quality content efficiently across digital and print platforms, but in a more efficient, faster, safer, and cheaper way than before.
The conclusion
Roularta's partnership with Qonqord and WoodWing has perfectly positioned them to adapt more effectively in the current, extremely volatile media landscape. With a fresh and streamlined process and extensive digital asset management capabilities, Roularta is well-equipped to continue producing quality content that resonates with readers, but now it is able to better explore new, promising opportunities for digital growth as well.
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Product expert at ChannelEngine
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