BuzzFeed partners with WoodWing for Digital Asset Management
November 12, New York: BuzzFeed, the world’s leading tech-powered media company, has partnered with WoodWing for its Digital Asset Management (DAM) solution, to create a repository for BuzzFeed’s millions of photos, illustrations and other digital assets.
With BuzzFeed’s asset volume growing every day, the organization needed a reliable and secure way to organize, manage, and share these valuable assets internally.
Working with WoodWing’s DAM will allow BuzzFeed to:
● Easily find and share assets throughout the global organization
● Quickly tag all incoming content via AI
● Build collections of assets related to a particular story
● Assign permissions for who can and cannot access sets of assets
● Manage rights for individual assets
● Automatically create asset versions
● Directly integrate with the Adobe Creative Suite
“We are delighted to work with BuzzFeed, a global leader in online news and entertainment. This really underscores our ability to help content creators in the digital space,” said Scott Smith, Managing Director of WoodWing USA. “We are excited to see how BuzzFeed works with our technology to increase productivity and international speed-to-market.”
“Whether for finding, posting, or sharing content, we needed a powerful solution to help us better manage our digital assets - all while tracking the legal restrictions in an editor-friendly way - and WoodWing fit the bill perfectly,” said Wajmah Yaqubi, Business Affairs Director, BuzzFeed. “We are looking forward to collaborating with WoodWing as we roll out the DAM solution globally over the next few months.”
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.
WoodWing Software helps brands, publishers, and agencies create, manage, and publish content across teams and channels. WoodWing builds solutions that allow large teams to efficiently work together on creative processes, within systems that are easy to use and manage. Customers include Hearst, Forbes, Axel Springer, Coca Cola, and Yamaha.