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Topics:
- Audience intelligence in the modern newsroom
- Editorial workflows and the role of data
- Live demo of the smartocto integration in WoodWing Studio
- Fireside discussion and Q&A
Instant knowledge
Audience data is everywhere, but a real challenge is turning those data insights into smarter editorial decisions without disrupting your workflow.
In this on-demand joint knowledge session, smartocto and WoodWing come together to explore how audience intelligence and content creation can work hand in hand.
Erik van Heeswijk from smartocto will share how publishers use real-time audience analytics to understand what resonates, why it resonates, and how to act on those insights responsibly. He will showcase how the integration between smartocto and WoodWing brings actionable decisions at the right moment in the workflow.
The on-demand session includes a fireside discussion focused on practical experience, organizational impact, and lessons learned from publishers adopting data-driven workflows.
What to expect from this on-demand webinar:
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How audience intelligence supports editorial decision-making.
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What meaningful data looks like inside the newsroom.
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How the smartocto and WoodWing Studio integration works in practice.
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Real examples of embedding insights into daily publishing workflows.
Who is this on-demand webinar for?
This on-demand webinar is relevant for editors-in-chief, managing editors, digitals, audience development teams, and publishing professionals looking to connect workflows with real-time audience insights.
The speakers
Erik van Heeswijk
Co-founder & CEO
smartocto
About the speaker
Erik helps publishers across Europe and beyond translate audience data into actionable newsroom intelligence. His focus lies in empowering editorial teams to make confident, data-informed decisions without compromising journalistic values.
Dani Leyhue
Product Manager
WoodWing Studio
About the speaker
Dani leads the evolution of WoodWing Studio, focusing on workflow optimization and transformations that help publishers streamline collaboration and strengthen multichannel publishing operations.
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