Scaling multi-title publishing with integrated planning and editorial
Running many brands across print and digital means priorities and peak times are always changing. In a volatile media market, speed and flexibility matter more than ever. So how do you add titles and channels without adding overhead?
In this joint session, Jessica Zetsche (Dataplan) and Gert Blekkenhorst (WoodWing), will share what integrated systems make possible at multi-brand scale. This isn't about how the systems work, but about what they change for the business. A short demo will show how the connected setup looks and feels in practice.
The session ends with strategic lessons and practical advice for publishing leaders evaluating their technology investments.
Thursday, October 22, 2026
10:00 am EDT | 16:00 CEST
Unable to attend?
Simply register, and we'll send you the recording after the webinar.
What you will learn
- How integrated planning and editorial systems help you scale without adding overhead.
- How to move resources between titles and speed up time-to-market.
- What to consider when evaluating your publishing tech stack.
Who should attend
Publishing directors, C-level executives and decision-makers responsible for editorial strategy and technology investment in multi-brand organizations.
The speakers
Jessica Zetsche
Head of Business Development
Dataplan
Gert Blekkenhorst
Senior Consultant
WoodWing
Magdalena Ivanova
Product Marketing Manager
WoodWing (moderator)
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