Boost your efficiency with DAM
Bastiaan Born | 19-February-2014
Print, Web, digital, mobile, social media – magazine publishers who want to remain competitive in today's media world must serve a large variety of channels. For several reasons, this leads to drastic increases in the size of file collections. It’s time that publishers think about implementing an effective strategy to manage their digital assets.
A recent study conducted by WoodWing Software on the technology trends of 2014 provided evidence – 64.3% of the participating magazine publishers focus on a true multi-channel publishing strategy, serving print, Web, mobile, tablets and social media. These publishers have recognized that they have to offer their valuable content via various channels to address their readers’ preferences and different consumption situations.