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Recent updates


  • Sky launches new digital asset management platform to create easy access to TV images The new SEAC, Sky Editorial Asset Centre, enables easier sharing of images for commissioned and acquired shows and movies. WoodWing Elvis DAM is at the core of the new platform. 21-May-2015

  • Apple Watch application template – App created for German publisher Gruner + Jahr WoodWing developed an application template for the Apple Watch, and created an Apple Watch app for the Berlin issue of the travel magazine GEO Saison, from German publisher Gruner + Jahr. 06-May-2015

  • WoodWing Software integrates Elvis DAM with TruEdit and vjoon K4 Elvis DAM, can now be integrated with either MEI’s cloud-based workflow solution TruEdit™ or the cross-media publishing platform vjoon K4®. 31-March-2015


  • What is the singular idea behind digital asset management for marketing? Michael Jay Moon | 26-May-2015 Essential question answered in the webinar series: Content Eureka: Bringing Digital Assets into Strategic Business Systems. My team first coined the term “digital asset management” in 1996. We wanted a term that conveyed the idea that certain types of digital files had tangible economic value. Over the ensuing years, we develop return-on-investment and activity-based payback models that proved our premise: the reuse of properly designed digital files will save a lot of money and time. Moreover, the systematic reuse can cut days or weeks from the launch of new products or campaigns. In turn, these cycle time reductions can pull a corresponding number of commercial, revenue-producing days from next year or quarter into the current one. Yes, that’s right: An immediate and measurable revenue increase. All from the systematic reuse of preexisting media components, templates, and other digital assets. Fast forward to today. The folks at WoodWing Software asked me to prepare two white papers and a webinar series about using digital asset management. They also asked me help non-technical marketing executives understand an often “geeky” or technical term: digital asset management. So, here it goes.

  • Building and managing scalable DAM solutions – part 2: Major scalability pressure points in asset handling Ralph Windsor | 29-April-2015 The second part of this series will give a brief introduction to the major pressure points likely be to encountered when scaling digital asset management solutions. This is by no means an exhaustive list, but it should prompt some ideas and consideration of areas that might not have been fully examined previously. You can also download the full series as a free white paper here.  

  • Building and managing scalable DAM solutions - part 1: Scalable architecture and risk analysis Ralph Windsor | 21-April-2015 Digital Asset Management strategies are never set in stone. High scalability and flexibility are crucial, enabling users to adapt the system for future requirements. In a series of three blog posts, the DAM expert Ralph Windsor explains, what needs to be considered when it comes to implement a sustainable DAM system. You can also download the full series as a free white paper here.