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Recent updates

News

  • WoodWing Software integrates Elvis DAM with TruEdit and vjoon K4 Elvis DAM, can now be integrated with either MEI’s cloud-based workflow solution TruEdit™ or the cross-media publishing platform vjoon K4®. 31-March-2015

  • TMB Publishing on Enterprise to publish to Drupal websites The B2B magazine publisher TMB Publishing has chosen WoodWing's multi-channel publishing system Enterprise to distribute its content in print and online.  11-February-2015

  • New version of Enterprise 9.5 Enterprise 9.5 has simplified reusing online content in print, enabling users to tailor their stories to channel specific requirements. It also offers significant performance improvements, enhanced support of remote contributors, and also compatibility with latest operating and third-party systems. 05-February-2015

Blogs

  • A new customer portfolio management firm that will replace traditional marketing agencies Michael Jay Moon | 31-March-2015 High Cost of Mastery Mastery of the customer engagement cycle requires significant, ongoing investment capital for new systems, talent, and digital assets (creative content, reusable media components, and libraries of software objects).  Mastery of the customer engagement cycle involves the process integration of multichannel analytics, creative services, content engineering, and inbound marketing. 

  • What operational strategies do many CMOs pursue to maximize competitive advantages? Michael Jay Moon | 18-March-2015 Marshaling available resources  Strategy constitutes a mechanism for directing available resources to achieve maximum competitive advantage.  Most chief marketing officers (CMOs) know that this mechanism comprises systems, processes, and accountabilities for directing the resources of a complex marketing operation. The figure below depicts key dimensions of strategy, emphasizing how CMOs formulate strategy for an integrated system where each element interacts and affects all other elements of the system.

  • How can a marketing manager save $32,760 per year on stock image acquisition? Michael Jay Moon | 18-March-2015 Integration with stock image repository enable immediate acquisition of approved products and eliminates redundant expenses  An enterprise DAM supports the integration with external stock images. This can include on-demand purchases of curated, pre-approved collections held at external stock image vendors. The table below depicts the activity-based data and estimated cost savings from automating this single activity.  

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