Marshaling available resources 

Marshaling available resources 

Strategy constitutes a mechanism for directing available resources to achieve maximum competitive advantage

Most chief marketing officers (CMOs) know that this mechanism comprises systems, processes, and accountabilities for directing the resources of a complex marketing operation.

The figure below depicts key dimensions of strategy, emphasizing how CMOs formulate strategy for an integrated system where each element interacts and affects all other elements of the system.

Integration with stock image repository enable immediate acquisition of approved products and eliminates redundant expenses 

Integration with stock image repository enable immediate acquisition of approved products and eliminates redundant expenses 

An enterprise DAM supports the integration with external stock images. This can include on-demand purchases of curated, pre-approved collections held at external stock image vendors. The table below depicts the activity-based data and estimated cost savings from automating this single activity.
 

While attending the largest print event in Japan recently, I got reminded again how far have we come since Johannes Gutenberg invented the first mechanical printing in 1450. Since then, we saw continuous innovation and the technology available today could cater to both mass production and personalized on-demand for any print materials.

While attending the largest print event in Japan recently, I got reminded again how far have we come since Johannes Gutenberg invented the first mechanical printing in 1450. Since then, we saw continuous innovation and the technology available today could cater to both mass production and personalized on-demand for any print materials.

  Yaffa Publishing leverages both WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+ magazines, 16 apps and 25 web sites. A few days ago a video case study was released on YouTube.    Yaffa Publishing, the largest and oldest privately owned publisher in Australia, initially deployed WoodWing´s publishing system Enterprise version 5 in 2009. The implementation was carried out by WoodWing´s Partner Creative Folks (today ‘the Folks’ are WoodWing Diamond Partner in Asia Pacific).  

 
Yaffa Publishing leverages both WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+ magazines, 16 apps and 25 web sites. A few days ago a video case study was released on YouTube
 
Yaffa Publishing, the largest and oldest privately owned publisher in Australia, initially deployed WoodWing´s publishing system Enterprise version 5 in 2009. The implementation was carried out by WoodWing´s Partner Creative Folks (today ‘the Folks’ are WoodWing Diamond Partner in Asia Pacific).
 

Storing your files in our digital asset management solution Elvis DAM for easy retrieval is one, but it gets really interesting by the time you pull them out again for reuse or further updating.

Storing your files in our digital asset management solution Elvis DAM for easy retrieval is one, but it gets really interesting by the time you pull them out again for reuse or further updating.

The process of ‘taking’ the image from Elvis DAM is called ‘checking out’. It’s an indication to other users of the system that the file is in use and cannot be edited at that time by anyone else. Putting it back in and releasing the lock obviously is called ‘check in’.

With the latest Elvis DAM releases (4.5, 4.6 and also Elvis 5.0), a number of great improvements have been made in exactly this area. Instead of just checking out the file, you can now immediately open it with the default application, as specified by your Operation System. Plus, a brand new blow-your-socks-away Adobe InDesign plugin takes the check out/in process to the next level.

All this helps to go far beyond the current Adobe Drive integration, plus the new features also deliver file transfers that are up to 5 times faster and are super stable when compared to the previous solution.

 

Elvis DAM has a new Adobe InDesign plugin to ease working with images inside your digital asset management system
This is how the new Adobe InDesign plugin for Elvis appears, just log in and it's working for you...