High Cost of Mastery
Mastery of the customer engagement cycle requires significant, ongoing investment capital for new systems, talent, and digital assets (creative content, reusable media components, and libraries of software objects).
Marshaling available resources
The figure below depicts key dimensions of strategy, emphasizing how CMOs formulate strategy for an integrated system where each element interacts and affects all other elements of the system.
Integration with stock image repository enable immediate acquisition of approved products and eliminates redundant expenses
An enterprise DAM supports the integration with external stock images. This can include on-demand purchases of curated, pre-approved collections held at external stock image vendors. The table below depicts the activity-based data and estimated cost savings from automating this single activity.