Digital Asset Management strategies are never set in stone. High scalability and flexibility are crucial, enabling users to adapt the system for future requirements. In a series of three blog posts, the DAM expert Ralph Windsor explains, what needs to be considered when it comes to implement a sustainable DAM system. You can also download the full series as a free white paper here.   

Digital Asset Management strategies are never set in stone. High scalability and flexibility are crucial, enabling users to adapt the system for future requirements. In a series of three blog posts, the DAM expert Ralph Windsor explains, what needs to be considered when it comes to implement a sustainable DAM system. You can also download the full series as a free white paper here
 

  Recently, we offered a joint webinar with inpublishing.co.uk entitled ‘5 Top Tips to Maximize your Creative Assets in the Digital Age’. The high interest and the multitude of questions showed the high demand for information about effective efficient digital asset management.   Because of the many requests, we have compiled the answers to the questions we received during and after the webinar. We also offer a recording of the webinar.

 
Recently, we offered a joint webinar with inpublishing.co.uk entitled ‘5 Top Tips to Maximize your Creative Assets in the Digital Age’. The high interest and the multitude of questions showed the high demand for information about effective efficient digital asset management.
 
Because of the many requests, we have compiled the answers to the questions we received during and after the webinar. We also offer a recording of the webinar.

High Cost of Mastery

High Cost of Mastery

Mastery of the customer engagement cycle requires significant, ongoing investment capital for new systems, talent, and digital assets (creative content, reusable media components, and libraries of software objects). 

Mastery of the customer engagement cycle involves the process integration of multichannel analytics, creative services, content engineering, and inbound marketing

Marshaling available resources 

Marshaling available resources 

Strategy constitutes a mechanism for directing available resources to achieve maximum competitive advantage

Most chief marketing officers (CMOs) know that this mechanism comprises systems, processes, and accountabilities for directing the resources of a complex marketing operation.

The figure below depicts key dimensions of strategy, emphasizing how CMOs formulate strategy for an integrated system where each element interacts and affects all other elements of the system.

Integration with stock image repository enable immediate acquisition of approved products and eliminates redundant expenses 

Integration with stock image repository enable immediate acquisition of approved products and eliminates redundant expenses 

An enterprise DAM supports the integration with external stock images. This can include on-demand purchases of curated, pre-approved collections held at external stock image vendors. The table below depicts the activity-based data and estimated cost savings from automating this single activity.