Case for Product Information Management (PIM) and DAM integration

Case for Product Information Management (PIM) and DAM integration


In my upcoming webinar on PIM-DAM integration, I will address the weakest link in the e-commerce marketing: the time it takes to synchronize multichannel marketing resources at all the points in purchase in domestic and international market segments.

The figure below depicts four critical dimensions of cycle time. The ecommerce and B2B marketing organization that I have interviewed report struggling with Time to Synchronize.

Synchronization pivots on collaboration, usually across multiple teams working in multiple geographies and time zones.

In my webinar, we will examine how the demands of content marketing and omnichannel sales now require a new level of content and process integration.

Essential question answered in the webinar series: Content Eureka: Bringing Digital Assets into Strategic Business Systems.

Essential question answered in the webinar series:

Content Eureka: Bringing Digital Assets into Strategic Business Systems.


My team first coined the term “digital asset management” in 1996. We wanted a term that conveyed the idea that certain types of digital files had tangible economic value.

Over the ensuing years, we develop return-on-investment and activity-based payback models that proved our premise: the reuse of properly designed digital files will save a lot of money and time.

Moreover, the systematic reuse can cut days or weeks from the launch of new products or campaigns. In turn, these cycle time reductions can pull a corresponding number of commercial, revenue-producing days from next year or quarter into the current one. Yes, that’s right: An immediate and measurable revenue increase. All from the systematic reuse of preexisting media components, templates, and other digital assets.

Fast forward to today. The folks at WoodWing Software asked me to prepare two white papers and a webinar series about using digital asset management.

They also asked me help non-technical marketing executives understand an often “geeky” or technical term: digital asset management. So, here it goes.

The second part of this series will give a brief introduction to the major pressure points likely be to encountered when scaling digital asset management solutions. This is by no means an exhaustive list, but it should prompt some ideas and consideration of areas that might not have been fully examined previously. You can also download the full series as a free white paper here.

The second part of this series will give a brief introduction to the major pressure points likely be to encountered when scaling digital asset management solutions. This is by no means an exhaustive list, but it should prompt some ideas and consideration of areas that might not have been fully examined previously. You can also download the full series as a free white paper here.

 

Digital Asset Management strategies are never set in stone. High scalability and flexibility are crucial, enabling users to adapt the system for future requirements. In a series of three blog posts, the DAM expert Ralph Windsor explains, what needs to be considered when it comes to implement a sustainable DAM system. You can also download the full series as a free white paper here.   

Digital Asset Management strategies are never set in stone. High scalability and flexibility are crucial, enabling users to adapt the system for future requirements. In a series of three blog posts, the DAM expert Ralph Windsor explains, what needs to be considered when it comes to implement a sustainable DAM system. You can also download the full series as a free white paper here
 

  Recently, we offered a joint webinar with inpublishing.co.uk entitled ‘5 Top Tips to Maximize your Creative Assets in the Digital Age’. The high interest and the multitude of questions showed the high demand for information about effective efficient digital asset management.   Because of the many requests, we have compiled the answers to the questions we received during and after the webinar. We also offer a recording of the webinar.

 
Recently, we offered a joint webinar with inpublishing.co.uk entitled ‘5 Top Tips to Maximize your Creative Assets in the Digital Age’. The high interest and the multitude of questions showed the high demand for information about effective efficient digital asset management.
 
Because of the many requests, we have compiled the answers to the questions we received during and after the webinar. We also offer a recording of the webinar.