Case for Product Information Management (PIM) and DAM integration
In my upcoming webinar on PIM-DAM integration, I will address the weakest link in the e-commerce marketing: the time it takes to synchronize multichannel marketing resources at all the points in purchase in domestic and international market segments.
The figure below depicts four critical dimensions of cycle time. The ecommerce and B2B marketing organization that I have interviewed report struggling with Time to Synchronize.
Synchronization pivots on collaboration, usually across multiple teams working in multiple geographies and time zones.
In my webinar, we will examine how the demands of content marketing and omnichannel sales now require a new level of content and process integration.
Essential question answered in the webinar series:
Content Eureka: Bringing Digital Assets into Strategic Business Systems.
My team first coined the term “digital asset management” in 1996. We wanted a term that conveyed the idea that certain types of digital files had tangible economic value.
Over the ensuing years, we develop return-on-investment and activity-based payback models that proved our premise: the reuse of properly designed digital files will save a lot of money and time.
Moreover, the systematic reuse can cut days or weeks from the launch of new products or campaigns. In turn, these cycle time reductions can pull a corresponding number of commercial, revenue-producing days from next year or quarter into the current one. Yes, that’s right: An immediate and measurable revenue increase. All from the systematic reuse of preexisting media components, templates, and other digital assets.
They also asked me help non-technical marketing executives understand an often “geeky” or technical term: digital asset management. So, here it goes.