Content marketing is emerging, brands are becoming publishers and publishers are becoming brands. WoodWing is hard at work to make sure you stay ahead in managing the growing number of digital files and producing your content more efficiently for web, mobile and print.
The WoodWing Xperience 2014 is the perfect moment to see major new Elvis and Enterprise features, take a look at the roadmap and to get valuable in-depth information in the product & technology tracks. And to see some very special news.
Last week Elvis DAM 4.4 was released with quite a few interesting improvements. This release focuses on major improvements in 3 important areas; reviewing and collaborating on digital files on your tablet, the integration of digital asset management (DAM) in the multi-channel publishing workflow, and the ability to create custom functionality and integrations through the Elvis API.
So let's look under the hood and see what's new!
WoodWing Enterprise enables you to publish your content to multiple channels, including print, tablet, web, social media, and smart phones.
Content is being increasingly consumed on smart phones, so, if you're publishing content but not already delivering it optimized for mobile devices, you probably want to find an efficient and effective way to make that happen. One of the easiest ways to this is via the web. Consumers access your content via a web browser, not via an additional app that you need to build and they need to download.
Print, Web, digital, mobile, social media – magazine publishers who want to remain competitive in today's media world must serve a large variety of channels. For several reasons, this leads to drastic increases in the size of file collections. It’s time that publishers think about implementing an effective strategy to manage their digital assets.
A recent study conducted by WoodWing Software on the technology trends of 2014 provided evidence – 64.3% of the participating magazine publishers focus on a true multi-channel publishing strategy, serving print, Web, mobile, tablets and social media. These publishers have recognized that they have to offer their valuable content via various channels to address their readers’ preferences and different consumption situations.