Yaffa Publishing leverages both WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+ magazines, 16 apps and 25 web sites. A few days ago a video case study was released on YouTube.    Yaffa Publishing, the largest and oldest privately owned publisher in Australia, initially deployed WoodWing´s publishing system Enterprise version 5 in 2009. The implementation was carried out by WoodWing´s Partner Creative Folks (today ‘the Folks’ are WoodWing Diamond Partner in Asia Pacific).  

 
Yaffa Publishing leverages both WoodWing´s multi-channel publishing system Enterprise and WoodWing´s digital asset management solution Elvis DAM to maximize the efficiency of the production of its 35+ magazines, 16 apps and 25 web sites. A few days ago a video case study was released on YouTube
 
Yaffa Publishing, the largest and oldest privately owned publisher in Australia, initially deployed WoodWing´s publishing system Enterprise version 5 in 2009. The implementation was carried out by WoodWing´s Partner Creative Folks (today ‘the Folks’ are WoodWing Diamond Partner in Asia Pacific).
 

Storing your files in our digital asset management solution Elvis DAM for easy retrieval is one, but it gets really interesting by the time you pull them out again for reuse or further updating.

Storing your files in our digital asset management solution Elvis DAM for easy retrieval is one, but it gets really interesting by the time you pull them out again for reuse or further updating.

The process of ‘taking’ the image from Elvis DAM is called ‘checking out’. It’s an indication to other users of the system that the file is in use and cannot be edited at that time by anyone else. Putting it back in and releasing the lock obviously is called ‘check in’.

With the latest Elvis DAM releases (4.5, 4.6 and also Elvis 5.0), a number of great improvements have been made in exactly this area. Instead of just checking out the file, you can now immediately open it with the default application, as specified by your Operation System. Plus, a brand new blow-your-socks-away Adobe InDesign plugin takes the check out/in process to the next level.

All this helps to go far beyond the current Adobe Drive integration, plus the new features also deliver file transfers that are up to 5 times faster and are super stable when compared to the previous solution.

 

Elvis DAM has a new Adobe InDesign plugin to ease working with images inside your digital asset management system
This is how the new Adobe InDesign plugin for Elvis appears, just log in and it's working for you...

 

In today’s digital information age where regular output of quality content is demanded, it can be challenging for marketers and their respective organizations to keep up while also keeping related costs down. Yet, organizations and companies must maintain a strong brand awareness to support one’s market share and to grow business.

In today’s digital information age where regular output of quality content is demanded, it can be challenging for marketers and their respective organizations to keep up while also keeping related costs down. Yet, organizations and companies must maintain a strong brand awareness to support one’s market share and to grow business.

That is why content repurposing is so important. Content repurposing is not simply updating information for the same purpose, channel or audience. Repurposing content is literally transforming the content into different formats for a target audience, with different levels of attentiveness to the various types of media channels.

So, here are 8 easy tips to help you fine-tune your content marketing strategy to increase the efficiency of your marketing processes and enhance your outreach.

 

Recently I attended a publishing event in the most populous country in the world. It was an annual publisher event where I heard some familiar grumble on the declining revenue and prophecy of new revenue from prospective new media. Sitting up front meant I could not escape, here we go again! I must have better things to do than this.

Our travel blog: China

By John Fong on 07 January 2015

Recently I attended a publishing event in the most populous country in the world. It was an annual publisher event where I heard some familiar grumble on the declining revenue and prophecy of new revenue from prospective new media. Sitting up front meant I could not escape, here we go again! I must have better things to do than this.

I´ve to apologize to Erik Schut, President of WoodWing Software, and the development and product marketing team of WoodWing´s digital asset management solution Elvis DAM.   I have to admit, I almost started to yawn when Erik and the team came across with the message that the new version 5 of Elvis DAM will enable the management of up to one billion (in numbers: 1,000,000,000) digital files.  

I´ve to apologize to Erik Schut, President of WoodWing Software, and the development and product marketing team of WoodWing´s digital asset management solution Elvis DAM.
 
I have to admit, I almost started to yawn when Erik and the team came across with the message that the new version 5 of Elvis DAM will enable the management of up to one billion (in numbers: 1,000,000,000) digital files.