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Why WoodWing

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icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well

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Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
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Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

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WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

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Powerful integration suite for seamless connectivity and automation

WoodWing Connect

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WoodWing Smart Styles

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Ensure unity with document, quality, and knowledge management

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Always access the latest version of each process, protocol, guideline, or agreement

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Document management from context, always up-to-date, complete and accurate documents

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How Bavaria significantly improved its global brand management.

Read this case
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Boosting retail marketing efficiency: how integrating Project and Content Management Systems revolutionizes operations

Boosting retail marketing efficiency: how integrating Project and Content Management Systems revolutionizes operations

How to get a grip on quality (webinar recap)

How to get a grip on quality (webinar recap)

ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

View all blog articles

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Home Inspiration Blog | WoodWing

Business

Digital Asset Management

Agencies

4 minutes of reading

6 essential features of headless DAM software

Headless DAM is essential for any organization that processes and publishes huge volumes of assets, such as e-retailers, marketers, and publishers.

Shape

Not only does it increase accuracy and efficiency, but it also makes processing possible at a scale that’s simply impossible without automation.

Here are the must-have features for any organization interested in harnessing the awesome processing power of headless DAM to run and grow their business.

If you’re unfamiliar with headless DAM, head back to our previous article on the topic - Introducing Headless DAM: at-scale asset management for omnichannel marketers, publishers and ecommerce.

blog-body-six-features-headless-dam-1blog-body-six-features-headless-dam-2

1. Image ingestion at scale

Users of a headless DAM platform platform may be processing hundreds of millions of assets each year, from a diverse range of sources and different upload protocols. So headless DAM needs to be flexible enough to accept and understand high volumes of data and assets, regardless of where they originate.

It also needs to be intelligent enough to recognize and reject unsuitable assets, and report back so that problems can be addressed quickly. This prevents poor quality, off-brand or missing images online. It also represents a time saving compared to manual troubleshooting and reporting.

2. AI image recognition and tagging

AI image recognition and tagging mean that, when you upload images, the software automatically tags them to enhance searchability.

The software is intelligent enough to identify not only the content of the image – in terms of what the image features, colors etc – but also whether the image fits your brand and what emotions it might elicit in your audience.

Multiply this functionality across millions of assets – often uploaded by external sources – and it represents a huge time-saving at the input stage by automating and standardizing metadata.

Not only that but it reduces time searching for – and deploying – assets by expanding the range of search terms that can be used to identify them.

3. Image processing and output

In the omnichannel landscape – delivering rich media-based experiences across different platforms and media – being able to create multiple image renditions or variants is essential.

Your headless DAM should be able to deliver different crops, resolutions, and color pathways to optimize delivery to your audience. For example:

  • Billboard – CMYK, high-res version with clipping path, capable of reproduction at a large size.
  • Flyer for print – CMYK, lower-res version for easier handling and smaller reproduction.
  • Website hero image – RGB version, web resolution, landscape crop.
  • Social advert – RGB version, web resolution, cropped to specific dimensions of the platform.

With all of these different versions, maintaining control of metadata is vital to ensure no costly mistakes from accidental misuse. A good headless DAM will automatically update metadata – such as usage rights and product information – across all variants.

4. Custom integrations with API

The major benefit of headless DAM is derived from the fact it can integrate seamlessly with other systems. So look for a headless DAM with exceptional API flexibility, to provide maximum scope for an integrated workflow.

A good headless DAM solution should be able to integrate with content management systems, design and creative software, project and task management programs, print publishing tools, AI tagging tools, proofing and translation software, and more.

5. Customizable workflows

Headless DAM isn’t just about enhancing asset uploads and search. DAM integrations allow for customizable workflows that save time and increase efficiency.

For example, connect your headless DAM to Slack to send users a notification when a file has been added or edited. Or sync your DAM with your PIM to automatically update product listings with newly uploaded imagery.

This way, not only can your headless DAM improve workflows and efficiency in your other software, but other software can optimize workflows involving your headless DAM too. It creates a truly integrated software stack and a virtuous circle of process improvements.

6. Capacity and scalability

Even though digital asset management delivers effortless image processing and access at scale, a headless DAM system is often used by organizations that process a huge volume of assets – think millions, not thousands.

With the increased demand for online shopping, multichannel marketing and up-to-the-minute content, that volume is likely to grow. So you need to ensure that your selected software has the capacity to scale with your business.

Even if your business continues to process the same number of raw assets, the outputs you need to create could multiply as new technology, devices and channels become available. So choose a system that is scalable to suit your future needs.

Which is better: headless DAM or headless CMS?

When it comes to choosing between a headless DAM or a headless CMS, there isn’t a right or wrong solution – just different use cases.

blog-body-dam-digital-assets-management

Whilst a ‘content management system’ sounds like it is perfect for managing your content, the name is a little misleading now that the digital publishing and MarTech landscape has grown.

If unsure which system is going to be best to manage your ‘content’, consider:

  • what content you need to manage
  • where the content will be published

Headless DAM is designed specifically for businesses that need to process and publish digital assets – like images, video and artwork – across multiple publishing platforms.

A headless CMS is more focused on publishing content to websites and includes functionality for managing site structure, pages, and content like text, images, and video.

Headless DAM Headless CMS
Primary purpose is to manage unlimited digital assets, purpose-built for this work Asset management is a supplementary feature, secondary to overall website management
Unrivalled and highly relevant metadata – enhanced by AI – makes assets more discoverable Metadata limited and related to website needs, not necessarily for asset searchability and deployment
Understands the assets uploaded Describes the assets uploaded
Huge capacity for large files – built for storage and scalability May have small capacity to house and process large files
Automatically creates different versions of assets for different usage needs May optimize input images for display on web and mobile only

See the potential for headless DAM in your business? Check WoodWing Assets or contact us.

 

Shape

Published on February 16, 2021

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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