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How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

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Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Increase efficiency with process, document, and quality management


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How Bavaria significantly improved its global brand management.

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How to get a grip on quality (webinar recap)

How to get a grip on quality (webinar recap)

ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

Everything you need to know about risk management

Everything you need to know about risk management

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How to get a grip on quality (webinar recap)

How to get a grip on quality (webinar recap)

ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

Everything you need to know about risk management

Everything you need to know about risk management

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

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Contact

Reach out to us for inquiries, support, and collaboration


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Explore exciting career opportunities and join our team

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Stay updated with our latest company news and announcements


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Home Inspiration Blog | WoodWing

Digital Asset Management

Content Orchestration

Retail & eCommerce

2 minutes of reading

9 advantages of a brand portal for marketers

Are you, as a marketer, planning to publish a new brand portal where you can distribute all your brand assets properly to your target audience?

Shape

 

Do you need a dedicated space for your agencies and freelancers where they can easily interact and process? Are you struggling to create a common structure for all your sales teams, overseas subsidiaries, and partners so that your brand guidelines are met for each user and reduce your search and re-distribution journey? And all this should be done to safeguard your brand identity and guidelines?

Then you might need a cloud-based, ready-to-use software that enables you to set up a brand portal for multiple scenarios in minutes, all your digital assets in one centralized secure place. Thanks to the SaaS platforms, the tasks that used to take weeks and months, are now accomplished within a few hours.

Drag & Drop - and you are ready to run a brand portal in just a few clicks.

What is a brand portal and why do I need one?

Brand Portal is your digital resource center where you can keep all your digital assets in an organized manner for easy access and sharing with other users.

To quickly design, manage, and timely delivery of the digital content across platforms, marketers have to work collaboratively with other departments, partners, internal business users, and freelancers. Brand portals give them the flexibility of efficient and secure sharing of the approved content. Types of users that can be created on a brand portal are the guest users, viewers, editors, and administrators with their respective rights. The content on the portal could be logos, product photos, and other digital assets. When marketers design multiple digital assets for all types of customers, it becomes imperative to keep the assets segmented for easy access. Brand Portals help the marketers maintain brand consistency for the long run by delivering the right content to the right audience at the right time.

Advantages of a brand portal

An organized system of digital assets is one benefit, but it is capable of much more than that.

  1. The brand portals enable custom branding that can be aligned with your brand guidelines and reflect your brand strategies: logo, color, homepage images, categorization in order to sustain brand consistency.
  2. All file formats are supported in the brand portal. You can save audio files, video files, documents, pdf, social media banner ads – you name it. All can be stored, categorized and reused. Creating and managing marketing assets following the branding guidelines is easy.
  3. Having complete control of all your brand assets gives you the authority to customize and distribute them to the relevant and designated team members.
  4. The brand portals enable marketers to decide which assets to be populated for the Portals, categorize and promote items at your fingertips.
  5. An intuitive and visual way to navigate, search, filter and view an asset as a visitor help them to interact with your brand in the most user-friendly way.
  6. Versatile and agile way of consumption and distribution of brand assets: view, download, and share re-use and re-distribute assets by downloading and sharing.
  7. Multiple language support to help you reach your customers globally and be connected with the world.
  8. Every team member having access to the portal knows which marketing asset will be used at what time and for which campaign. This information is essential to know as each asset carries specific information for a particular kind of audience.
  9. The sales team, marketing team, internal team and branches, freelancers, partners can be aligned in the portal for brand strategy and identity.

Conclusion

When you have a tool to take care of your time-consuming tasks, you get a window to test your creative skills, design your branding strategy, and devote time on the core tasks. When experienced professionals make an effective tool to work in your brand’s favor, you are likely to achieve the desired business results as you focus more on priority tasks. All your branding goals can be met with a good brand assets platform on time, with ease, and within your budget.

Shape

Published on December 03, 2021

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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