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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
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Success Stories

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Everything you need to know about risk management

Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

View all blog articles

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Home Inspiration Blog | WoodWing

AI

Digital Asset Management

Integrations

3 minutes of reading

AI & DAM: 3 things DAM users need to learn before getting started with AI

We’ve created a two-part blog series about Artificial Intelligence & Digital Asset Management after testing the most advanced tools available today. Part 1 provides an overview of AI technology and the 3 things all new DAM users need to know before getting started.

Shape

Curious about Part 2 of this series? Here you go!

The past few years have been incredibly exciting for AI. Tech giants like Google, Microsoft, Amazon and IBM have been investing heavily in the technology and it’s evolving rapidly (that’s one of the key benefits of machine-learning after all!).

elvis-dam-ai-dam-researcher

Today’s AI has been used to enhance search engines, self-driving cars, personal phone assistants - and yes, now DAM usability. But in order to make it one of the most time-saving additions to your DAM toolbox, it’s important to first understand what you can get out of it and the limitations of the technology.  

That’s why we’d like to share 3 key lessons we’ve discovered whilst testing the most advanced image recognition tools available to DAM vendors today.    

AI Lesson #1 - the technology is narrow, but it’s about to expand your metadata.

It may sound futuristic, but current AI technology is known to experts as ‘narrow AI’. Simply put, it means that it is designed only to perform limited tasks. Take for example a search engine algorithm or a self-driving car - the technology is used to achieve one clear task.

elvis-dam-ai-facial-analysis

Facial analysis from Amazon Rekognition, one of the most advanced tools on the market (image courtesy of AWS).

When it comes to DAM, this task revolves around Image Recognition Technology. The technology can identify a host of criteria within every image uploaded - from landmarks to emotions on individual faces.

These criteria are ranked on a scale of accuracy as you see on the image above. Users are able to set the parameters - so if you want a lower volume of highly accurate characteristics, you might set an accuracy level of 90% or above.

The identified criteria can then automatically be added to an image’s metadata. This instantly builds a much larger and richer range of terms to help users search out the perfect asset.  

AI Lesson #2 - don’t trust robots blindly.

As sophisticated as image recognition might appear or sound, it’s still in its infancy. It hasn’t yet matured (emotionally or analytically).

For example, we’ve observed that current software easily identifies positive emotions but struggles to detect negative ones. Beyond that, analysis can sometimes miss the mark completely - like identifying a man as a woman, or a lizard as a tree.

elvis-dam-ai-wrong-analysis

Fortunately, machine learning evolves very quickly. The more images analyzed, the more accurate and robust the results become. And as the big image-recognition providers analyze billions of images every day, they’re catching up very rapidly.

So whilst the technology may lighten the workload, the role of DAM administrators is as pivotal as ever to validate and enhance the metadata provided by the technology. And regardless of how sensitive the robots become, the relevance of attached metadata will always be defined by your end-user needs.  

AI Lesson #3 - define your AI requirements before selecting a vendor.

When looking to acquire a DAM, the first part of the process is always to list the specific requirements and functionality required. Why? Because different product features help you to meet those exact needs.

It helps you to evaluate what will be most useful to you, without getting swept away in the dazzling sales presentation.

The same is true with AI vendors.

elvis-dam-ai-and-dam-vendors

We’ve been testing the functionality of the three key players in Image Recognition AI - Google Vision, Amazon Rekognition and Clarifai. As you’d expect, they provide a lot of data that can be really useful to DAM users. But each has strengths in different areas.

Making sure you can make the most of this technology means considering how it can be used, practically, by the people who use your DAM every day. This way you can avoid getting swept up in the excitement of what the technology can do, rather than what will make it useful for you.  

The best way to achieve this is to speak to your core users. Identify where the pain points are when searching and which searches they feel they’re losing most time on. From here, build a list of key criteria for selection:

  • Is our image collection varied enough to put this tool to use?
  • What are the main searches being conducted?
  • Do we have different categories of images (people, places, buildings, objects)
  • What kind of searches would make people’s lives easier (location-based, sentiment)

When you have a clear picture of what you’re looking for, it’s time to evaluate the tools.

Shape

Published on February 22, 2017

Jaap van Blaaderen

Jaap is one of the co-creators of Elvis DAM - now WoodWing Assets, and has been working in the DAM industry for more than 15 years. His current job (or should we say hobby?) is to create integrations between WoodWing products and other software solutions. Jaap loves to golf, run, try new beers and beat his colleagues at ping pong.

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