Why WoodWing
Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions
Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How to get a grip on quality (webinar recap)

How to get a grip on quality (webinar recap)

ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

Everything you need to know about risk management

Everything you need to know about risk management

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
English
Select language
Support Support Support Contact sales Contact sales Contact sales Login Login Login
Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle


Contact us
Search Support Support Support Contact sales Contact sales Contact sales Login Login Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle

English English

Nederlands

Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How to get a grip on quality (webinar recap)

How to get a grip on quality (webinar recap)

ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

Everything you need to know about risk management

Everything you need to know about risk management

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us
Home Inspiration Blog | WoodWing

Multichannel Publishing

Agencies

4 minutes of reading

How agency Altavia Unite is orchestrating content for Rabobank

Altavia Unite is part of the Altavia Group, an independent international group specializing in content creation and communication, particularly for retail, FMCG, and finance sectors.

Shape

Recently, the agency re-activated an existing relationship with Rabobank, one of the Netherlands’ largest cooperatives with nearly two million members, to handle the production of its members magazine Rabo & Co.

With 3,740 pages, 1,500 layouts, 85 editions, and 300+ editing users creating four issues per year, this is an intensive creative production process. We sat down with Robbert Jan Blekemolen, product owner of client-facing IT tools, and talked to him about this specific project, how content orchestration is helping the agency stay competitive, and how agencies need to be thinking about technology to win new business. 

Welcome, Robbert Jan. Can you tell us a bit about your project with Rabobank?

blog-body-robbert-jan-blekemolen-altaviaYes sure. This is a particularly interesting client due to the scale and complexity of the project. The magazine is a crucial touchpoint for member communications, and being relevant locally is one of the key initiatives of Rabobank. So there are three levels of each quarterly edition. One-third of the content is national, one third is regional, and one third is local for each bank branch. Altogether around 300 people work in WoodWing Studio to create the content. And the print run is between 1.2 and 1.5 million copies.

That sounds like it would be a complex workflow!

Yes, it is quite complex – 3,740 pages over ten weeks, on a tight deadline. We create the magazine in three steps - national, regional, and local content. Several of our content creators - writers and people in charge of graphics, are all working with Rabobank, and we do a final check on all pages to make sure it’s complete, ensure image quality is hi res, and so on. We also have a live ticketing system to help content creators with any issues they have. The content creators are not specialists in the field of magazine creation, but do this in addition to their own jobs. So we keep things as simple as we can in terms of layout and editing choices to avoid confusion.   

Can you talk to us about how you won the business, in terms of what pain points you solved?

Before we took on the business there was an agency creating the magazine in a traditional agency structure with minimal use of automation. This involved a larger number of people, with a lot more communication, and due to this, it was quite inefficient and more expensive. We have been working with Rabobank for over 20 years, so they asked us what we could offer. 

Working with WoodWing partner PubliQare (now Qonqord), we offered WoodWing Studio as a place to create content, and hit the ground running. There was a high level of learning on the job with a very complex production run, but in the end very successful. For example, with their old way of working it would take weeks to change a template, but now we can change templates in a matter of minutes. 

There was another big advantage to the technology solution and new workflow - it meant we were able to be more efficient in our processes, and because we could do more with less, we could also be competitive on pricing. 

We had a far smarter solution, and being smarter means you are more cost-effective. 

How does an organization such as a bank look at the technology you were offering? Were things such as UX important considerations for them?

The live preview of the edited pages and highly configurable user rights were convincing. As banks don’t tend to have a lot of knowledge of content creation and publishing technology, what helped was when we were able to show them the advantages. We explained the system, and they could see that it is easy to use, has an easy search functionality, is cloud-based, and users log in with a personal password and username so all changes are logged. Building trust by explaining and showing was helpful.   

blog-body-altavia-magazinesOn that note, how important do you think it is today for agencies to be innovating on the technology side?

We are in a competitive business, especially with the retail side of our business. The pricing models we used to work with, where we added a mark up on buying prices, are not future proof anymore. Other agencies are facing the same issue where they used to charge a margin on top of media buying, but that doesn’t work anymore. So we all have to find smarter ways of doing things. For example, with this very complex and large scale collaboration with Rabobank, we are managing it with only a few people thanks to being able to adapt technology solutions to scale our workflows and help us work smarter. It’s the only way to go.   

And do you think it helps win new business?

Despite the Covid situation in 2020, we believe that this case is a change maker. Where most clients are still used to working in a more traditional workflow, we believe that the power of Woodwing Studio will amaze clients and prospects. It is price competitive and makes life much easier for clients.   

Final question; what is next in terms of the relationship with Rabobank?

Things are going very well with Rabo & Co in terms of the current process, but there are plenty more efficiency gains to be made. Currently, they are publishing 85 different PDFs online, which takes a lot of time and of course, is not ideal for the reader. As it is a very important communication channel for members, they really want the experience to be good. We are discussing using WoodWing to publish the content to digital channels.

Shape

Published on December 08, 2020

Rhys Wesley

News junkie and content marketer, observing how brands are behaving like publishers, and publishers are becoming more like brands.

Back to the overview

Agencies, survive and thrive with Content Orchestration

and slay the content spaghetti dragon.

We interviewed a number of our 100+ agency customers and bring valuable insights into what Content Orchestration is and how it can help you address some of your biggest pain points.

Get your copy

20 pages of quality content

Placeholder