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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

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Success Stories

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eBooks & Whitepapers

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Lean back and enjoy one of our educational videos

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Meet us in person or virtually at one of our events or webinars


Latest articles

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

Everything about ISO – usefulness, necessity, pitfalls and success factors

Everything about ISO – usefulness, necessity, pitfalls and success factors

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Home Inspiration Blog | WoodWing

Digital Asset Management

Interviews

3 minutes of reading

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

At WoodWing, we have become quite good at finding the proverbial needle in the haystack when it comes to digital asset management experts. Sandra Sundbäck, who specializes in DAM for the retail sector, is a great example. We have known and admired her expertise for a while now, and we're happy to announce that she will share her knowledge and experience in the field in a future series of expert articles. We asked Sandra five questions to introduce her to our blog readers. Read her answers to find out about her experience and interest in digital asset management, and get a little hint of what content we can expect from her.

Shape

Can you share with us your journey into the world of Digital Asset Management (DAM) and what inspired you to specialize in DAM within the retail sector?

"My DAM enthusiasm awoke around 10 years ago, when I was still working in Marketing. I had a natural “thing” for streamlining our ways of working, as well as organizing and renaming all the assets we were using in our Marketing campaigns."

"As the processes were very time consuming and manual, I got super excited when I was initially introduced to my first DAM system adoption! Where other people felt a headache coming up adding metadata, I saw great potential for streamlining and automating redundant tasks. A couple of years later, I found myself passionately driving a DAM implementation project at my then new employer, while finalizing my Master’s Thesis on the subject simultaneously. I was hooked."

Can you share which topics we’ll be able to read about in your guest articles on the WoodWing blog?

"As I have plenty of experience with DAM in retail, I'll be covering different aspects of utilizing DAM in the retail sector. These include topics such as ”Selecting the right DAM system for retail needs”, “Understanding Metadata & Taxonomy in organizing digital retail assets”, and “Agile methodologies in DAM implementation”. Additionally, I'll delve into the crucial role of DAM integrations, highlighting how they can really help your DAM solution to become a core component of the business’s technology ecosystem."


DAM expert Sandra Sundbäck

What are the most common challenges retailers face when selecting a DAM system, and how do you propose they navigate these challenges?

"Some commonalities might be difficulties with recognizing all the business processes and requirements involved, getting leadership buy-in (and budget), finding the right solution provider, or just simply getting different business units aligned, with centralization of the company’s digital assets and unification of processes."

"It’s usually very much possible to overcome these questions or challenges, but many times it might require a lot of time, effort and internal discovery phases and communications to get it done. Often it might be a good investment to find someone within the organization, who is passionate about driving the DAM endeavor – or even to get outside help to support in making it all come together."

In light of the challenges retailers face in choosing a DAM system, what are the emerging trends in DAM technology that you believe can address these challenges, and can you provide a glimpse into your approach?

"There are countless possibilities in DAM development these days, with all the advancements in technology in recent years! The rise of API architecture made integrations much easier to handle, made exchanging data between systems more real time - as well as automates your DAM processes very efficiently. Be it acquiring, managing or distributing assets - API’s are your friends!"

"Artificial Intelligence (AI) is another topic that we can’t miss, when talking about digital asset management. There are so many automation possibilities with AI & DAM, but some in which I personally see a lot of potential is image editing (eg. color corrections, and background removals), as well as vocabulary harmonization, or adding of metadata. These will help with making time-to-publish a workflow of seconds or minutes, rather than hours or days (which might be the case with a manual workflow)."

"It is important to make sure that your DAM solution will support these types of use cases and that the solution provider continuously will keep on improving the system in its technical maturity."

Considering the rapid pace of digital transformation in retail, what is your vision for the role of DAM in the future of retail, and how do you think retailers can best prepare to adopt these changes?

"Ten years ago, when I started exploring the DAM world, I could already see a lot of potential in streamlining processes like marketing, with the help of DAM. Back then it could be a tricky thing, to ge buy-in for a DAM investment “just to” get your assets and production processes in order."

"Today, DAM is so much more than “just a place where we store our assets”. More than ever before, DAM is now an integral part of any business that creates or utilizes a lot of digital content. By properly utilizing a DAM, a retail business can align and scale the creation and usage of digital assets, to basically serve assets to any touchpoint where customers (or even employees in their work) interact with the company. In a matter of minutes."

Shape

Published on May 23, 2024

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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