Why WoodWing
Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions
Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Everything you need to know about risk management

Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
English
Select language
Support Support Support Contact sales Contact sales Contact sales Login Login Login
Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle


Contact us
Search Support Support Support Contact sales Contact sales Contact sales Login Login Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle

English English

Nederlands

Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Everything you need to know about risk management

Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us
Home Inspiration Blog | WoodWing

Business

Multichannel Publishing

Digital Asset Management

6 minutes of reading

Four benefits of content orchestration for Supermarkets

Supermarkets have increasingly complex content requirements and intensive production schedules, both in print and digital media. So how can supermarkets keep up with content demands, increase efficiency and cut costs? Content orchestration.

Shape

The challenge for supermarket marketers

The supermarket sector is characterized by fast-moving consumer goods, time-sensitive offers, and high competition. Whilst many processes in the industry have benefited from the strategic application of technology, one area lagging behind in digital transformation is content creation.

Thanks to the explosion of platforms for marketing and e-commerce in the past decade, supermarket teams need to create and process more creative content and assets than ever before. This represents a considerable challenge, exacerbated by siloed teams, inefficient processes, and sub-par digital storage solutions.

From the point-of-sale signage, weekly brochures, and flyers, to website and in-app images, supermarkets need to produce high-volume, time-sensitive materials, with constantly changing product images, pricing, and descriptions.

However, many supermarkets fail to recognize - or prioritize - the importance of content creation in their strategy. They continue to use outdated manual processes that cost time and waste money.

This means, for forward-thinking retailers, there is an opportunity to gain a competitive advantage by introducing more efficient workflows and processes. But where can supermarkets find examples of best practice?

What supermarkets can learn from publishers

Magazine and newspaper publishers have content creation at the heart of their business model, whether that's in print or, increasingly, online and in-app. Regardless of the publishing channel, they have always had a strong focus on creating tools and processes that make content production and publication as seamless as possible. 

Supermarkets increasingly resemble publishers as they attempt to satisfy growing customer demands - and differentiate themselves - across print, digital and social media. So it makes sense for supermarkets to adopt best practices from this industry, which has already paved the way in terms of process and efficiency. 

At WoodWing, we have a name for this approach. We call this “Content Orchestration”, where people and tools work seamlessly together to plan, create, manage, and distribute content. With this approach, workflows are clearly defined and robust, and creation and management tools are seamlessly integrated.

blog-body-catalog-multichannels

An example of supermarket content orchestration

Every supermarket is different and your content processes will be too. So there is no one-size-fits-all approach to content orchestration. It’s more of a philosophy than a defined process. It’s about committing to the strategic management of content processes and workflows to cut costs and increase efficiency.

One small example of this could be integrating your product database (like a PIM) with your media library.

This enables all product photos to be automatically synced with product information like prices and availability. This makes it much easier and quicker to create marketing collateral as all relevant information and assets exist in one place and can be automatically pulled into catalog designs or webpages.

It also reduces the time and effort associated with duplicated data entry, speeding up time to market, and reducing the risk of human error and inconsistencies between systems. And if, as often happens with FMCG, information changes, you only need to update it in one place but product information is updated globally. 

With supermarkets sometimes handling millions of product assets, this alone represents a significant time and cost-saving. And this is just one small example of how integrating people, processes and technology can speed up and streamline your content production.

Four benefits of content orchestration for supermarkets

BENEFIT 1

Eradicate process inefficiencies for time-to-market

As the example above demonstrates, manual workflows can create time-consuming tasks that slow down your staff and your systems. Many of these processes can be easily automated - and software integrated - to eradicate bottlenecks and increase efficiency. This means you can work smarter and get product information to market faster, across multiple channels, with less effort. 

Consider product imagery. Supermarkets receive, process, and serve up millions of product images a year. A system that allows suppliers to upload their own images, takes those images through an automated QA process, and deploys them directly to online and in-app storefronts represents a huge time-saving for your e-commerce team. Whilst easy access to those images speeds up print production for catalogs, POS, and more. 

After embracing content orchestration and digital asset management, one national supermarket chain - with 71 stores and a large e-commerce platform - achieved a staggering 97% reduction in time locating product images – from 68 hours to 2 hours per campaign - as well as a 20% reduction in costs arising from images being misplaced and recommissioned.

BENEFIT 2

Destroy content silos and increase ROI

Content orchestration creates a single, shared environment for content creation. By providing a single-source-of-truth for product assets and data, and creating a collaborative environment where all stakeholders can work together, you can eradicate unproductive work silos.

blog-body-catalogsIf this sounds like your organization, imagine a single system when internal and external collaborators can see production schedules and project progress, effortlessly locate up-to-date product information and approved assets, provide feedback on copy, work together on InDesign layouts, then publish content effortlessly to multiple digital and traditional media… That’s the reality for supermarkets that have embraced content orchestration. 

This increases transparency, improves collaboration, streamlines processes, and adds up to considerable productivity gains. Not only that, it improves ROI on existing assets by making them available for reuse across different teams, minimizing the risk of duplicated effort or recommissioned content. Which all adds up to faster time to market, lower costs, and competitive advantage. 

'Tracking down assets, asking which is the most up-to-date version, having to call the agency, emailing files. It is death by a thousand cuts. Saving five seconds here, five seconds there seems small. But it adds up to days of extra time each month.'

Owen Greenwell, Content Director at Medium Rare agency, publishing expert, and advocate of content orchestration.

Before WoodWing, we had manual processes for catalog production and assets weren’t well managed. Everything we needed, we had to ask the agency for. I knew that represented an opportunity for improvement. Now we have WoodWing Assets, everyone knows where to get the assets they need and they know they’re the correct version. This is especially important with colleagues working remotely at the moment.

Santiago Passeron, Marketing Director, la Anonima, one of Argentina's largest supermarket chains and happy WoodWing customer (read the full story HERE.)

BENEFIT 3

Impress customers and increase conversions

Modern customers want a consistent brand experience across multiple channels, as well as personality and personalization. Think localized catalogs, online ordering, social media, CRM...

Meanwhile, enhanced digital assets, like product videos and 360 rotating product shots can hugely increase conversion rates for e-retailers, as can retargeting ads based on browsing history and abandoned carts. 

So you need to ensure your systems can meet these growing customer expectations and the burgeoning assets needed to support them - often comprising millions of images and videos. 

By reducing repetitive manual processes and automating production, content orchestration gives your team more time to do this. It also makes it easier to scale up your business processes without needing to scale up your staff resources.

Put simply, using robots to do tedious tasks frees up your staff for the work robots can’t do, like devising creative campaigns that increase brand awareness, conversion rates, and sales.

The goal was to translate everything that we have on the shelf into our online pharmacy. This process needed actioning with minimal effort, without the need for double and even triple data entry processes being inputted into multiple systems. The long-term goal is to use a lot of that data and imagery in other assets, especially to streamline the business processes and workflows.

Sally Parker, COO, Wizard Pharmacy
(read the full story HERE.)

BENEFIT 4

Improve collaboration with agencies

Many supermarkets lack the in-house resources to manage their current manual content production. So they outsource complicated tasks and processes to agencies. A classic case of ‘out of sight, out of mind’. But this sticking-plaster approach means inefficient processes can continue, often unchecked, resulting in an inefficient use of agency time and higher fees for you.

blog-body-office-dam-assetsBy integrating, automating, and streamlining processes using technology, many supermarkets find they can bring control back in-house, since fewer staff are needed to deliver the same - or better - results.

They still work with agencies to deliver creative services, but no longer pay agencies to make their content chaos disappear. Owning your content production system also means you can work seamlessly with multiple agencies in a single platform and can change agencies with minimal disruption if needed.

 

 

Rather than simply replicate their existing processes, we thought "wouldn’t it be better for Hoogvliet to have a platform where they can create layouts, work on content and gather feedback before sending it to their agency to finalize design". That idea really appealed to them and - knowing the functionality available through WoodWing Assets and WoodWing Studio - that’s what we were able to deliver.

Joris de Jong, Workflow Consultant at Graphit, who supported Dutch supermarket chain Hoogvliet to embrace content orchestration using WoodWing solutions (read the full story HERE.)

Being able to bring in external production partners is very important. As is the ability to change production partners. There’s no problem getting the assets back or getting past partners to delete assets. We control all the data, all the images, all the layouts, all the PDFs. We can end a contract and engage easily with someone new.

Samuli Jokipaltio, Co-Owner at Smartium, who supported Finnish supermarket giant S-Group to streamline their content processes with WoodWing solutions (read the full story HERE.)

More and more supermarkets are starting to recognize the strategic value of improving content processes. Content orchestration has the potential to deliver significant productivity gains and cost savings, whilst also increasing and improving marketing outputs in this fast-moving and highly competitive sector.

If you’re interested in learning more about using WoodWing solutions for content orchestration in your supermarket, contact us.

Shape

Published on June 10, 2021

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

Back to the overview

Supermarkets, speed up go-to-market with Content Orchestration

Supermarkets have increasingly complex content requirements and intensive production schedules, both in print and digital media. So how can you keep up with content demands, increase efficiency and cut costs?

Get your copy

24 pages of quality content

Placeholder