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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

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Lean back and enjoy one of our educational videos

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Meet us in person or virtually at one of our events or webinars


Latest articles

Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Home Inspiration Blog | WoodWing

Business

Multichannel Publishing

Digital Asset Management

4 minutes of reading

Make-or-break priorities for creative operations leaders this year

Creative operations leaders need to deliver efficiencies and unlock growth. But with so many opportunities available to you, how do you prioritize for maximum impact?

Shape

 Here are five make-or-break priorities for creative ops leaders in 2022.

1. Seize the omnichannel opportunity to power revenue and growth

Research shows leaning into omnichannel marketing is a credible strategy for growth:

There are also opportunities for increased engagement through content personalization - and revenue creation through content monetization. This means senior leaders are looking to content and marketing professionals to power revenue and growth. However, this increased expectation isn’t always matched by a commensurate increase in resources. This leaves marketing teams looking to creative ops to provide a strategy for doing more with less.

According to marketers surveyed by McKinsey and Company - for their report into growth in the CPG sector - one of the major roadblocks to seizing the omnichannel opportunity is poor digital asset management. Without an adequate DAM system, the content supply chain can fall victim to chaotic practices that sap productivity - and increase exposure to risk.

Priority #1: Investigate Digital Asset Management systems to leverage the omnichannel opportunity without exhausting your resources.

2. Create a higher-performing content supply chain

Ambitious brands recognize that a high-performing content supply chain confers significant commercial advantages by:

  • Reducing inefficiencies that leak time and money
  • Automating manual processes that thwart productivity
  • Improving time-to-market for competitive advantage

But they’re also realizing how challenging it is to create a streamlined system - one that can:

  • Accommodate large numbers of internal and external contributors…
  • Engaged in complex content workflows for digital and print media…
  • Disseminating content across an ecosystem of multiply customer touchpoints

blog-body-woodwing-studio-team

But creating a higher-performing content supply chain is essential if organizations want to generate more customer value, revenue and loyalty through content. Because the real advantage of a high-performing content team isn’t found in quantifiable metrics like turnaround times…

The real advantage of creating a more efficient content team is that it makes time for strategy and creativity. Creativity is the secret ingredient that elevates marketing from easy-to-ignore noise to impossible-to-miss storytelling. So don’t just view content efficiencies in terms of hours and dollars. The bigger picture is higher brand relevance, resonance and loyalty.

Priority #2: Support marketers and content creators to unleash their secret weapon - creativity - through efficiency gains and automation.

3. Standardize processes to maximize workforce utilization

Idle resources - staff who are underutilized due to peaks and troughs in demand - cause money and productivity to leak from your content supply chain. But reassigning staff to different projects can be more trouble than it is worth. Once you’ve briefed them on the task, trained them in new processes, and they’ve got up to speed, any advantages are seriously diminished.

Standardizing your processes removes these barriers to staff reassignment. When all of your projects use a standard workflow - and software - there is no learning curve to slow staff down. They can be reassigned where they’re needed most and hit the ground running.

This means you maximize your resource utilization and reduce your staff costs overall. It also helps with overall capacity planning and accurately predicting what your team can achieve in both the short- and medium-term.

Priority #3: Audit and seek to standardize content processes across all creative teams within your organization - to break down siloes and optimize your resource utilization.

4. Embrace appropriate digital transformation

It’s clear that adopting transformative technology is the answer to the content supply chain conundrum - how to create more content, that’s more engaging, without requiring more resources. But the extent of that transformation will depend on the level your organization currently operates at.

Traditional companies should focus their efforts on technology that can digitize their current analog and offline processes. Whilst organizations that already have digital processes should focus on facilitating cross-departmental workflows and automation.

IT projects can be complex to implement and prone to failure, so consider investing in a third party to help you analyze and define your software needs. IT consultants are well-versed in sector challenges and the software that solves them, so investing in their expertise now can help you leverage long-term ROI.

Priority #4: Invest in digital transformation and the expertise you need to get your IT implementation right - for maximum ROI.

5. Integrate new technology faster to accelerate ROI

The cloud is rapidly becoming the standard way to deploy software. The benefits - including flexibility, scalability and cost savings - are well documented. Another key benefit is the speed of execution, which supports the fail-fast-learn-faster approach of more agile organizations.

But what about speed of integration? High-performing organizations are already aware that an integrated software stack delivers efficiency and productivity gains. But developing bespoke integrations delay ROI, which is why it is also important to execute software integrations at speed.

As a creative operations leader, faster software integration methods should be on your agenda. Instead of relying on DevOps engineers to develop your integrations, leverage off-the-shelf technologies like APIs and iPaaS to speed up your stack-building.

Discover more about why software integration is so important in the content supply chain.

Priority #5: Adopt and integrate new technologies fast using the latest SaaS and iPaaS platforms to accelerate learning, time-to-implementation, and ROI.

If you want to learn more about how to integrate your MarTech and add new technologies to your creative operations, you can talk to us any time.

Shape

Published on April 29, 2022

WoodWing

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The Future of Creative Operations

A high-performing content supply chain fueled by exceptional technology.

Ambitious brands are recognizing that a high-performing content supply chain confers significant commercial advantages. But creating a streamlined system is challenging.

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