AI is putting the entire field of content creation and management on a slippery slope. What are the developments to watch in this domain? Can you continue ...

Tuesday morning, June 4, 2024. It's still early but already hectic when we reach De Hallen, a cool venue right in the middle of one of the most vibrant cities ...

As lockdowns lift around the world, the omnichannel retail landscape is heating up. Shoppers are returning to physical stores for face-to-face experiences. But ...

According to a recent report from McKinsey and Company, next-generation data-driven marketing can deliver 3 to 5 percent growth in net sales for CPG.

Are you, as a marketer, planning to publish a new brand portal where you can distribute all your brand assets properly to your target audience?

If you already have a digital asset management system, you might be wondering what else it can do to drive value. The next generation of DAM is more powerful, ...

Consumer Packaged Goods (CPG) fly off the shelves and into buyers’ baskets. They’re the everyday essentials we buy each week. And these fast-moving goods need ...

Boosting quality and click-through-rate just got easier for publishers using DAM

In our recent webinar on publishing project lifecycle management, we talked about automating project set-up and archiving with Sanoma Pro, Finland’s leading ...

Introducing WoodWing China Direct, a China-ready value-added service of Woodwing Assets.

Despite the rise of grocery shopping online and via app, most supermarket chains continue to produce printed marketing materials. From glossy in-store ...

Supermarkets have increasingly complex content requirements and intensive production schedules, both in print and digital media. So how can supermarkets keep ...