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Why manufacturers should look beyond the factory floor for efficiencies in 2022
Manufacturers can’t afford to ignore content operations in their quest for efficiencies. As demand for content grows, so does the opportunity to drive revenue ...
September 22, 2022
Six content trends in omnichannel retail
As lockdowns lift around the world, the omnichannel retail landscape is heating up. Shoppers are returning to physical stores for face-to-face experiences. But ...
April 13, 2022
Content orchestration: the new strategic frontier for CPG marketers
According to a recent report from McKinsey and Company, next-generation data-driven marketing can deliver 3 to 5 percent growth in net sales for CPG.
December 10, 2021
Top challenges facing CPG marketers in 2022
Consumer Packaged Goods (CPG) fly off the shelves and into buyers’ baskets. They’re the everyday essentials we buy each week. And these fast-moving goods need ...
November 05, 2021
Digital Asset Management
PIM and DAM: what’s the difference and how do they help retailers work smarter?
PIM and DAM are key cornerstones of digital transformation for retailers, especially as they expand their online and in-app presence. But there’s sometimes ...
May 27, 2021