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Multichannel Publishing
Content orchestration: the new strategic frontier for CPG marketers
According to a recent report from McKinsey and Company, next-generation data-driven marketing can deliver 3 to 5 percent growth in net sales for CPG.
December 10, 2021
Business
Multichannel Publishing
Top challenges facing CPG marketers in 2022
Consumer Packaged Goods (CPG) fly off the shelves and into buyers’ baskets. They’re the everyday essentials we buy each week. And these fast-moving goods need ...
November 05, 2021
Business
Magazine Publishing
AI-powered image optimization for publishers
Boosting quality and click-through-rate just got easier for publishers using DAM
October 05, 2021
Business
Multichannel Publishing
How supermarkets can automate their catalog production (to cut costs and do more with less)
Despite the rise of grocery shopping online and via app, most supermarket chains continue to produce printed marketing materials. From glossy in-store ...
June 23, 2021
Business
Multichannel Publishing
Four benefits of content orchestration for Supermarkets
Supermarkets have increasingly complex content requirements and intensive production schedules, both in print and digital media. So how can supermarkets keep ...
June 10, 2021
Multichannel Publishing
Digital Asset Management
Guide to project management software for creative agencies
Effective project management is the cornerstone of profitability. For creative agencies, time IS money, so it’s essential that processes and performance are ...
January 12, 2021
Multichannel Publishing
Agencies
How agency Altavia Unite is orchestrating content for Rabobank
Altavia Unite is part of the Altavia Group, an independent international group specializing in content creation and communication, particularly for retail, ...
December 08, 2020
Multichannel Publishing
Digital Asset Management
How Content Orchestration can help marketing agencies win and retain business
A survey of 600 agency and in-house creatives reported in Campaign Magazine highlights some significant challenges facing the industry.
October 22, 2020
Business
Newspaper Publishing
The importance of visual storytelling
2017 was a year that made headlines
March 02, 2018
Business
Magazine Publishing
Editorial workflow system: your survival factor, not a whim
This article analyzes the best practices from the world’s biggest media companies and explains why every professional content production team should have an ...
December 20, 2017
Business
Magazine Publishing
How Artificial Intelligence can help publishers thrive
Just like any other modern industry, news publishing is gradually adopting automation powered by Artificial Intelligence (AI) — by its learning and language ...
September 12, 2017