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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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Integrate WoodWing seamlessly into your existing tech stack

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Experience stress-free hosting, software maintenance, and more


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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
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ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

Everything you need to know about risk management

Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

View all blog articles

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Digital Asset Management

5 minutes of reading

Webinar: Transforming Content Management and Creation through AI

In an exclusive webinar on Generative AI's impact on content creation and management, hosted by WoodWing and Qonqord and featuring Forrester, essential takeaways and emerging trends were explored, revealing the significant transformative potential of this technology. Below, we provide a summary of these key highlights, including two insightful video fragments of said webinar.

Shape

(Generative) AI is a red hot topic. Applications are developed at the speed of light and pop up at expected, and totally unexpected places. But how about AI in the realm of content management and creation? Are there any organizations yet who have actually managed to apply AI to content in a way that really contributes to their business goals? 

As industry experts deeply immersed in the content business, we at WoodWing have delved into the possibilities of AI. This blog encapsulates the insights, best practices, and key takeaways from WoodWing's webinar on leveraging AI to transform content management and creation. It distills the main highlights, discussion points, and learnings from the webinar, featuring notable speakers Chuck Gahun from Forrester, Tom Pijsel from WoodWing, and Russel Pierpoint from Qonqord.

What is Generative AI?

Before we explore successful applications of generative AI, let's ask ChatGPT to provide a simple and straightforward description:

“Generative AI is a type of artificial intelligence that uses machine learning algorithms to create or generate new content such as images, music, text, or even videos. Generative AI models are trained on large datasets, learning to generate realistic and creative outputs by capturing and understanding the underlying patterns, structures, and features of the original data.”

With this clearer picture in mind, let’s find out if there are any benefits to be uncovered beyond the hype.

More than just a buzz

Market analysts at Forrester are about to release research that shows that more and more organizations are in fact starting to experiment with the use of generative and augmented AI. 

With this clearer picture in mind, let’s find out if there are any benefits to be uncovered beyond the hype. And that they are indeed successful in finding ways to support their business. Thus, delivering tangible proof of what many of us already expected.

AI capabilities are virtually boundless, ranging from data analysis and fraud detection to research and (software) development. They also excel in automating and optimizing repetitive tasks, as well as streamlining workflows, to name a few. These capabilities contribute to increased efficiency, improved business results, and enhanced job satisfaction.

But what about specific applications in the content arena? Hold on to your hats when we dive into effective implementations of AI in content development and governance that we have come across.

The most common use cases involve the rewriting or summarization capabilities of AI. For example, in the publishing industry, AI generates snippets of articles, books, newsletters, and papers, instantly creating teasers for websites and social media.

Video 1: How to use AI in WoodWing Studio to create headlines for social posting or images for textual stories and articles

 

Another possible practice is to use the tremendous ability of AI to take large amounts of data and summarize it, break it apart and help you use it a lot more. Ergo improving ROI on data and content.

But there are countless other scenarios:

  • Review and enhancement of customer journeys and content per customer touch point for better conversion and increased customer satisfaction
  • Website and SEO analysis and optimization, resulting in improved performance and boosted conversion rates
  • Putting together practical follow-up guidelines for sales to make the most of marketing campaigns
  • Automation of the not so interesting but hugely important task of classifying content
  • Creation of images that are based on prompts and tailor made for any text at hand
  • Putting together stellar social media posts that attract large numbers of your target audience and directing them to the right offer
  • Continuous improvement of webshop designs based on customer behaviour learnings

In retail there are huge opportunities to speed up copywriting for products. Using structured product data as prompt to create product descriptions for example. That will alleviate the biggest pressure: do more, quicker. And generative AI is helping us do just that.

 

Russel Pierpoint, Owner at Evolved Media Solutions (Qonqord)

Key webinar poll highlights:

blog-body-attendies-poll-1

 

blog-body-attendies-poll-2

 

So do copywriters, designers and marketeers have to fear for their jobs?

No!

A bold statement, but a very true one, nonetheless. Making the most of AI is not so much about technology that is making human beings redundant, but about exploiting each other’s strengths. 

Yes, AI can design faster than designers can. But designers can take the initial AI sketches and outlines as a starting point to spark their own creativity. Taking their own creations much further than they ever could have done on their own.

Marketeers can at last spend more time on adjusting and improving campaigns and content pieces; when AI relieves them from the avalanche of daily activities and from the burden to do more, faster.

And as final example, copywriters are needed now more than ever as they are the only people who can check, revise and fine-tune AI-generated copy before it’s safe to be released into the world.   

“Using generative AI is not so much about using creative expression and taking work away from designers. It is more in helping designers jumpstart their work in looking for new ideas around creative expression and then augmenting their design cycles to create maybe even more comprehensive designs.”

 

Chuck Gahun, Principal Analyst at Forrester

Here’s how to get started

Generative AI is going to hugely influence content creation and management in one way or another. It can completely change the content creation playground or make already good things better. As well as any option in between.

No one knows where we are going exactly and how fast we will get there. But one thing is for sure: you don’t want to miss out on opportunities to improve your business. When you now know that many AI-generated improvements are basically at your fingertips. You just have to get started! 

But before you do, consider the following do’s and don’ts.

Do

  • Invest time in discovering (at least part of) the available options. Find out what technology is out there and what the potential benefits are; and don’t forget to check what competitors are doing
  • Encourage your employees to experiment with AI in their work to see what the potential benefits are. Create a clear and safe setting for them to do so
  • Use more than one AI solution. Try out which one is best suitable for you in any given moment in time
  • When you do what you always did, you will get what you always got. Try to see things from a different, innovative perspective and you might discover a whole new range of benefits and possibilities
  • Be aware of the legal considerations:
    • When using OpenAI, liability lies with the user, not with OpenAI – the user is always responsible for the content created
    • Create your images with Midjourney and you’ll own all the assets you create, but you grant MidJourney the right to use the image in any way
    • AI models use datasets to be trained on. If you use different tools (language models) instead of one specific one, you will most likely be able to avoid legal problems. 
    • Most models are continuously trained based on feedback, so never share confidential data!

Video 2: example of the use of generative AI in a content acquisition process for imagery

 

Don’t

  • Don’t think the use of generative AI in content creation and management will go away. It won’t.
  • Don’t wait with implementing AI governance, your employees are most likely already using it!

AI generated content can be biased and even incorrect. Therefore, don’t let AI sit in the driver’s seat just yet, but it can be a formidable co-pilot.

 

Tom Pijsel, VP product management at WoodWing

 

Shape

Published on July 01, 2023

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