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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Bavaria

How Bavaria significantly improved its global brand management.

Read this case
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How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

Everything about ISO – usefulness, necessity, pitfalls and success factors

Everything about ISO – usefulness, necessity, pitfalls and success factors

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

View all blog articles

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Home Inspiration Blog | WoodWing

AI

Digital Asset Management

Integrations

4 minutes of reading

Why generative AI will change the way DAMs work forever

The ability to create on-brand visuals from scratch is here! Artificial intelligence is on the cusp of a new revolution

Shape

AI is already helping and guiding us in so many aspects of our daily lives. Digital assistants like Siri and Alexa help us perform tasks and find information. Online streaming platforms suggest media we’ll love that we didn’t even know existed. And autocorrect saves us time when typing and prevents spelling mistakes (although left unchecked it can cause some embarrassing moments — just Google “autocorrect fails”).

For DAMs, AI is being used for many different purposes - such as recognizing and tagging objects in visuals or classifying assets by the specific human model that appears.

And yet change is upon us in the form of generative AI - a new, revolutionary form of artificial intelligence that will completely change the way that we create visual assets. Companies that embrace it have an opportunity to stand out from their competitors while slow adopters face being left behind - so it’s important to understand what’s coming and prepare accordingly.

To understand generative AI and why it’s such a big leap in terms of technological evolution, let’s first take a closer look at the AI we’re using right now.

The AI we all use every day is discriminative

The AI we all use every day is discriminative The technical term for the AI we all use on a daily basis is discriminative artificial intelligence - AI that helps us better understand data that already exists.

WoodWing integrates with discriminative AI to help with recognition (for example, identifying objects in uploaded visuals and adding tags accordingly), understanding (to help drive future content creation) or recommendations (which asset will perform best on which platform).

Discriminative AI is great at understanding existing data but can’t create anything new. For that AI had to evolve.

The next evolution of AI is generative

Generative AI enables computers to learn the underlying pattern related to an input, and then use that to generate similar content completely from scratch.

This is known as synthetic data, as it’s been artificially created. There are already several companies making significant advances in this space - generating synthetic data for machine learning training, creating visual bots, writing short or long-form text and generating images and videos.

While this technology is still at an early stage, it can already produce some impressive results. Let’s take a look at some examples:

Text generation

We provide solutions for Content Orchestration, so leading brands and publishers can tell their stories using an open, transparent, and online platform. Here you can find over 1,500 projects and products from more than 80 brands that can lead the way in creating powerful content solutions that leverage content, technologies, and partnerships.”

The italicized text was generated from a prompt of the non-italicized text, taken from the WoodWing homepage, using DeepAI’s text generation API.

Art Generation

Enter text, select a style and create a work of art. These were all generated from the term “Digital Asset Management” using Wombo:

blog-body-dam-wombo

Photo-realistic generation

blog-body-photo-realistic-generation

Create photographs and videos from scratch or recast existing assets with Bria

Bria integrates seamlessly into content management and digital asset management systems to enable anyone to create photo-realistic marketing assets - both image and video - from scratch. The high level of control lets you implement branding styles at scale across a whole library, adjust sentiment, recast models and create videos from still photographs.

blog-body-brand-mood-setup-with-generative-ai

Apply pre-defined brand styles across your entire asset library with a click of a button in WoodWing Assets

How can DAMs use generative AI to create more value for their users?

By building in generative AI capabilities to their platforms, DAMs are uniquely positioned to help their users to customize an infinite number of visuals in seconds. When a company does a brand refresh, new brandbook guidelines on colors, mood, and even logos can be applied across all existing visuals in one go. Existing assets can also be repurposed to tell different stories, localize for new markets or become more engaging.

Companies use A/B testing to make data-driven decisions, but it’s time-consuming to create many variations of visuals. This means tests are normally limited to text, colors, and layouts. DAMs can use generative AI to automate and scale the creation of image variations for their users, it’s faster and easier to A/B test different facial expressions, models, backgrounds, and props.

Given that videos drive higher engagement than still images online imagine a world where DAMs offer a button to transform any photograph into a dynamic video in just one click. Thanks to generative AI, it’s around the corner.

blog-body-search-woodwing

Bria’s smart search understands complex concepts to return accurate results to natural-language queries. In this example, a search for “I love you baby” shows images of couples and not of babies.

And text generation can be used for better search. For example, Bria is able to translate visuals into descriptions that go way beyond basic object tagging. This means users can search across their asset library using natural language, returning much more accurate results. The search can also deal with typos and different languages. And if an image doesn’t exist in the library - the AI can generate it for you.

DAMs and generative AI technology providers are natural partners

The world is moving in a direction of AI-generated media - within a few years synthetic visuals will likely make up a majority of marketing assets.

So DAMs that harness this technology fast and early will have a strong competitive advantage in what’s already becoming a crowded market. Offering users the ability to automate and scale visual storytelling is a compelling benefit to marketers who are always looking to drive efficiencies and get assets to market faster than before.

As with any revolutionary technology, generative AI is not without its risks. So it’s important that DAMs seek partners who incorporate guardrails for responsible use of these new tools. If customers demand an ethical product, technology providers will deliver it (and it should be said that many generative AI companies are already working hard to build in ethical considerations).

It’s an exciting time for anyone in the business of creativity. Those who embrace these changes fast will build strong foundations for future success.

Shape

Published on June 09, 2022

Samuel Green

Samuel is Director of Marketing at Bria AI. He enjoys telling the world about how generative AI is going to revolutionize creativity and also finds time for writing, podcasting, and making music. He has a particular interest in puns but kept them out of this article.

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Integrating DAM using iPaaS and more…

From the back-office benefits of automating previously repetitive manual processes to customer-facing innovation like atomic personalization of content experiences. The days of DAM being standalone software - with limited functionality - are long gone.

But how exactly do you build software integrations between your Digital Asset Management system and other tech in your stack?

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