How do you create your content? Depending on who you ask and where they want to publish to, you will always receive a different response. Some are creating content with their print publications in mind and then wish to reuse a similar story on their website, while others are fully focused on developing amazing stories for their digital channels (website, app or social) only.
These different publication needs mean every organization has a different way of working. And regardless of your organizational setup, where your team members are located or what you produce (be it brochures, eCommerce stories, magazines, website or app content), with Enterprise Aurora there is always a way to achieve your ultimate content creation efficiency.
Over the past few months we have provided examples of various ways Enterprise Aurora can be used to produce content. Some of the basic examples we shared included:
- Channel-neutral content creation
But, as Enterprise Aurora was developed to be flexible and support an endless amount of workflow possibilities, this is just the beginning.
Media customers are now implementing Aurora to bring their print and digital teams together by working in one system, and easily sharing their content or stories among teams and brands. While our corporate customers are using it to speed up their brochure and marketing content creation among global teams. Whichever way you work, Aurora can be adapted to ensure your content is created in the most efficient way.
Click below to take a look at some of the typical workflow examples using Enterprise Aurora.