DTC publishing and the importance of product development
The direct-to-consumer publishing opportunity combines print and digital products into a unified portfolio - typically behind a paywall or customer registration.
It’s an approach that lets publishers build and deepen relationships with their readers and realize more revenue - by increasing their relevance, improving their value proposition, and strengthening brand loyalty.
Done well, a DTC publishing strategy can increase the overall value of your combined portfolio - both print and digital publishing.
But to successfully transition from print-centric to multichannel publishing, publishers need a more strategic, product development approach to their digital channels.