Why WoodWing
Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions
Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Multichannel publishing and enterprise publishing – the complete guide

Multichannel publishing and enterprise publishing – the complete guide

How to approach risk management in healthcare?

How to approach risk management in healthcare?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
English
Select language
Support Support Support Contact sales Contact sales Contact sales Login Login Login
Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle


Contact us
Search Support Support Support Contact sales Contact sales Contact sales Login Login Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle

English English

Nederlands

Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Enhance team collaboration with WoodWing Studio Cloud's Commenting feature

Multichannel publishing and enterprise publishing – the complete guide

Multichannel publishing and enterprise publishing – the complete guide

How to approach risk management in healthcare?

How to approach risk management in healthcare?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us
Home Inspiration Blog | WoodWing

Business

Magazine Publishing

Newspaper Publishing

6 minutes of reading

Editorial workflow system: your survival factor, not a whim

This article analyzes the best practices from the world’s biggest media companies and explains why every professional content production team should have an editorial workflow system in place.

Shape

Coping with an enormous volume of content produced daily on multiple platforms, while maintaining large archives of multimedia assets such as texts, videos, or design files — no print or digital content production would be possible these days without an automated convergent editorial workflow in place. If you’ve been involved in content production for a publishing or a corporate business for quite some time, you must have definitely experienced some of these issues at work.

The good news is — a reliable editorial workflow system can tackle them all.

 

Communication and collaboration issue

If your content production team consists of more than two people, if they are in different locations or even time zones, if they work on multiple products at a time performing different tasks such as writing, editing, translating, uploading the copy, finding images, designing layouts, publishing to print or digital — a lack of a single editorial workflow might turn your collaboration into a nightmare resulting in re-doing the same work multiple times and missing deadlines. So what’s the solution?

A big multinational Madrid-based children’s book publisher Grupo SM, for example, decided to invest in our multichannel publishing solution WoodWing Studio (previously known as Enterprise) to eliminate miscommunication and streamline their production back in 2014. The main problem was managing the collaboration of about 3,000 brands between around 1,000 internal and 3,000 external staff spread across Spain and eight LATAM countries. Due to the specifics and complexity of the textbooks production, the publisher had to customize and adapt the default print workflow, as well as integrate the software with some external systems (such as SAP, Citrix etc.) for better flexibility.

The ease of use as well as the high level of openness and flexibility enabled us to deploy the system in nine countries in less than a year, including the training of users.

Oscar Howell, then-CTO and Director of Global Technology Center at Grupo SM

Grupo SM have implemented an efficient content creation process for the internal employees via an editorial workflow solution, WoodWing Studio (formerly also known as Content Station), while external users work with the plugins for WoodWing Studio that enable integration with Adobe’s InDesign and InCopy. Collaboration and communication is much easier due to WoodWing’s Studio native features of sending and receiving messages within the content workflow system, assigning and reviewing tasks, adding annotations to dedicated story folders called Dossiers and attaching sticky notes to design layouts. Now the company carries out production of 600 textbooks at a time — all in different stages — cost- and time-efficiently, with minimum disruptions.

 

Automation and scalability issue

For the sake of speed and efficiency, your ideal content production workflow must be fully automated, with structured and searchable metadata (such as file types, dates, statuses etc.), with a clear and intuitive interface as well as a possibility to scale up in the future. But which tasks exactly can an editorial workflow system automate and how?

Take the example of a leading Peruvian media company El Comercio, who started introducing an automated print and digital workflow, using WoodWing Studio, for their newspapers and magazines back in 2013. The major benefit they experienced was email-free communication, as all the files were sent and reviewed by both an in-house editorial team and freelancers right in Studio, with notifications popping up in the app’s internal inbox. Color filters showed editors the statuses and current progress of stories, while the creative team enjoyed pre-designed InDesign layouts for any channel with auto-filling and image prioritization options.

In order to optimize their visual content workflow, El Comercio implemented integrations with the image retouching software Amendo by OneVision, as well as with web CMS Drupal — available to Studio users due to the intelligent automation app called Smart Mover. Due to scalability of their editorial workflow solution, the publisher was able to produce 550 pages of content daily, while the employee training took just 10 days.

With its true multichannel approach, the implementation of WoodWing Studio at Grupo El Comercio is a lighthouse project in the global newspaper industry.

Jorge Cieza de León, Corporate Manager at Hexas, technical implementation partner of El Comercio

 

Issue of external digital asset libraries

Whether your product is print or digital, you always need some multimedia assets such as images, photos, audio recordings or videos to make your story more engaging and compelling. With one single ecosystem to manage content production, life becomes much easier. You need the possibility to store, add metadata, edit and easily upload your files directly into your visual editor. And of course, this digital archive must be fully integrated with your primary content production system. It has to be secure, scalable (ideally — unlimited), with smart meta-tagging functionality, and more — yet not overpriced to ensure the highest ROI. How do big content production companies solve this problem? They integrate a Digital Asset Management system into their entire content workflow.


Look at the case of Aller Media, a leading media company that owns 90 media titles in four Scandinavian countries. Their challenge was to speed up the production of print and tablet lifestyles magazines whose content was mainly high-res photography. In 2016, they chose Studio supported by our digital asset management system WoodWing Assets (former Elvis DAM) to create their entire cloud-based environment for 1,500 users to produce content efficiently. Learn more about how they did it.

The Digital Asset Management integration was important for us. One of the biggest benefits we had from the start was to put everything into the cloud, so the whole workflow is unified across all four countries where we operate.

Lars Kroløkke, Project Manager, Nordics, Aller Media  

 

Page planning and ad management issue

Whether your product is a print publication or an iPad/iPhone magazine app with a rigid page structure, a possibility to plan and review the layouts of all articles and advertisements is a total must for your editorial workflow system. Page planning tools allow executive editors to check the current status of all copy and design works, plus ensure the issue’s final version is production-ready. Meanwhile, sales managers can check the availability of advertisement space, and, ideally, place ads right into the respective pages’ layout.

blog-body-agency-content-station

Some content workflow systems, like Studio, have an embedded Publication Overview module in place that offers real-time granular insights into the publication’s production progress (see the picture above). For advanced page planning functionality or, for example, integrations with third-party advertising booking systems, editorial teams may need to implement some external solutions like JournalDesigner by dataplan, or TIMONE by Tell.

Yaffa Media, one of Australia's oldest and largest independent media houses, chose Studio integrated with Dataplan’s JournalDesigner plug-in for page overview and AdBooking system Carma Cloud for ad planning to create their own customized ecosystem for better business performance. 

The greatest change has been streamlining the workflow and reducing production time from seven weeks to three, resulting in more time to sell.

Matthew Gunn, Production Director at Yaffa Media

 

Content repurposing issue

If you publish the same article on both print and digital platforms or republish the same content for multiple brands on one platform, automated content repurposing is critical. Free or cheap web-based content management systems like WordPress or Drupal don’t offer an integration with sophisticated tools for print publishing by default, while bulky and slow prepress software units are not designed for swift and nimble digital content production. So here comes the problem of having to manually ‘copy-and-paste, which most likely results in numerous human errors, and, again — a waste of time and money.

Before implementing a content workflow system in 2007, the editorial team of a leading Russian newspaper publisher Rossiyskaya Gazeta had to repurpose content for eight different brands manually. This led to many layout errors, which meant designs had to be recreated multiple times. Only after the introduction of automated content repurposing for a number of their publications using Studio, the formatting of layouts was not affected.

Regarding the operational efficiency and overall user experience, it’s much easier for an editor to use a single automated workflow system rather than switch focus between two or three tools.

Vsevolod Pulya, then-Managing Editor of RBTH, one of the publications by Rossiyskaya Gazeta during 2007-2016

Good news: WoodWing Studio is here

Creating amazing content in the most efficient way is essential to compete in the online world. Allow your team to go from idea to publication in the fastest possible time, minimizing frustrations and streamlining the whole process from beginning to end.

WoodWing Studio benefits an array of organizations and teams. If you’d like to learn more about our multichannel editorial workflow system, please request a demo or send us your questions.

Shape

Published on December 20, 2017

Ekaterina Belan

Ekaterina ran digital campaigns and held the reins of web analytics at WoodWing. Boasting some 8-year background in the written media industry, she enjoys the evolution of traditional news publishing and spotting the latest trends in media consumption. In her spare time, Ekaterina skims books and cooks genuine Russian food, annoying neighbors.

Back to the overview

Grow with Digital and Multichannel Publishing

Increase readership, revenue and reach.

The time to make the strategic shift from print-centric to multichannel publishing is now! Understand YOUR options for growth and success and find tools to advance your goals in this comprehensive guide.

Get your copy

35 pages of quality content

Placeholder