AI technology for digital asset management software sounds very valuable for power users - people using their DAM to maximum capacity…?
Cliff: Absolutely. The sweet spot is when you have lots and lots of images and you want to get them organized. Marketers and content creators can find, rank, and cluster images in a completely new, natural, and intuitive way - ranking images by emotional impact or more abstract concepts.
I’ll give you an example of an individual using EMRAYS AI.
I'm thinking of one customer we worked with in the early days. He was writing an article on snow leopards and their natural environment. And he wanted to find the most impactful image to accompany it. In particular, he wanted to AMAZE people.
And the way he would normally do it was sourcing a few 100 images that he quite liked. And then he would assess and select one of these images. Or he would maybe go around his friends or people he knew and ask ‘Which do you like best?’
To test out the system, he sent us that stack of images of snow leopards and asked EMRAYS AI to pick the best - most AMAZING - image for his article. Something that had taken him over a week to do.
So we ran the article copy and image selections through EMRAYS. And, within a few seconds, we showed him the picture our AI had selected. And he just went quiet. Because it was exactly the image he’d selected manually himself. Just in a fraction of the time.
If you imagine that multiplied across all of the content in an organization, you’ll start to see the impact of Image Context AI.
Those time savings are impressive…
Cliff: Yes. Our customers say EMRAYS AI saves them around 80% of the time they typically spend finding images. It isn’t about replacing human judgment. It’s a tool to support decision-making.
It also lets you extract more value from your digital assets as well. Everyone's paying a lot of money to buy or commission imagery. So the best thing we can do is help them get more value out of their digital assets.
We can help them organize their images quickly, so that they can easily find the content that works best for them, especially using tools like visual search to find images that relate to one another. Plus they can make sure they’re not buying images twice by easily searching for duplicates.