Five make-or-break priorities for creative operations leaders in 2022
Creative operations leaders need to deliver efficiencies and unlock growth. But with so many opportunities available to you, how do you prioritize for maximum impact? Here are five make-or-break priorities for creative ops leaders in 2022.
1. Seize the omnichannel opportunity to power revenue and growth
Research shows leaning into omnichannel marketing is a credible strategy for growth.
- Marketers that use three or more channels to connect with customers enjoy 250% more engagement and sales
- Omnichannel shoppers typically spend 4x more than in-store-only customers
- E-commerce shoppers exhibit higher brand loyalty than those who shop in physical stores
There are also opportunities for increased engagement through content personalization - and revenue creation through content monetization. This means senior leaders are looking to content and marketing professionals to power revenue and growth. However, this increased expectation isn’t always matched by a commensurate increase in resources. This leaves marketing teams looking to creative ops to provide a strategy for doing more with less.
According to marketers surveyed by McKinsey and Company - for their report into growth in the CPG sector - one of the major roadblocks to seizing the omnichannel opportunity is poor digital asset management. Without an adequate DAM system, the content supply chain can fall victim to chaotic practices that sap productivity - and increase exposure to risk.