Watch the Webinar on how to speed up your publishing process.
Following on from Andreas’ presentation, a sneak peek into the next generation of WoodWing’s Enterprise was shown.
The upcoming version has taken into account the main problems reported by publishers:
- The content they currently create is not optimized for repurposing on any channel, and
- Their current workflow does not allow for easy reuse of content
The demonstration shows an example of a digital story and how content can be easily added into various components. These components is what gives a story its structure and without even realizing it, the editor has created a story that can easily be reused.
The instant article feature displays how the story is going to look on a range of devices (including iPhone and iPad) and the focus point feature demonstrates how the image can be amended to ensure the story looks attractive on any digital device.
It is explained that the story can be published to various channels including out-of-the-box integrations such as Adobe AEM and Apple News. Third party plugins that are supported include Pugpig, Twixl and Purple from Sprylab, however custom channels can also be integrated with the publish API.
The demonstration of the print layout shows how the placed objects are in different stages of the workflow with their color highlights. The ability to easily edit and tweak the story through Enterprise’s Content Station, Adobe InCopy or InDesign is also explained.
A new workflow approach
Typically in the past, print magazines publishers have created the print article first and then had to manually apply structure to be able to reuse for digital channels. A long and tedious exercise.
In the demonstration it can be seen how content is applied to a story in a structured way, so that reuse on any channel is possible, with simple tweaks. The workflow approach becomes channel-neutral, where variants of the story are adapted to suit the publishing channel.
If you would like to know more about the next generation of Enterprise or if you have any questions regarding the webinar, please don’t hesitate to contact us.