Multichannel publishing in practice
So what does multichannel publishing look like on the ground for educational publishers? How are other brands managing multichannel? WoodWing has over twenty years of experience partnering with publishers to deliver digital transformation. Here’s how our clients have done it.
1. Set your strategic direction
Digital transformation starts with strategy, not technology. Work out what you want to achieve and where you want to be in five years' time. This will help unlock big-picture thinking, instead of focusing on immediate ‘improvements’ to current processes.
2. Audit current processes
Once you know what you want to achieve, get onto the ground with your staff to understand how current processes will impact your ability. For example, print-centric approaches, siloed systems, workflow workarounds, bottlenecks, and frustrations. Senior managers must be involved in this process but you may find it helpful to work with an external consultant to facilitate things.
3. Ideate your dream state
Think about what your workflow, team structure, and systems would look like if you could design them from scratch. This will form the basis of your business transformation. How do teams create and collaborate? What is the most efficient team structure? What do workflows look like? Where does human input add value and what can be automated?
4. Identify supporting technology
From here, you’ll be able to identify the technology you need to implement to support your new workflows. Our clients typically implement our multichannel publishing platform (WoodWing Studio) and our Digital Asset Management platform (WoodWing Assets) to streamline collaboration, project management, editorial, production, design, approval, and publication from a single system.
5. Manage change
Change is challenging and often unwelcome - especially when your team is already under pressure. Be sure to support them through the change. Help the whole organization see the overall bigger picture of improvements - how five extra steps here means ten fewer steps there. Break big-picture strategy into smaller achievable goals. Understand there’ll be a learning curve and create psychological safety for that. And provide extra resources to cope with reduced operational capacity during the transition.