Disconnected software systems cost productivity and profitability. So it’s no wonder software integration is high on the agenda for anyone juggling multiple IT solutions.
Why are software integrations so important for productivity?
Efficiency and productivity are the two key drivers of software integration. Disconnected systems make it difficult for collaborators to work together effectively. And as we use more apps and IT solutions, there’s a risk of losing productivity in the gaps between software - especially from silos and switching.
Silos form when software solutions - and teams for that matter - work independently of one another. Information and data exist in disconnect pockets around an organization, often being duplicated and recreated by teams that don’t know the data already exists. This is a big drain on productivity. And an unnecessary one. An integrated software stack allows data to be stored centrally and accessed by multiple teams, as well as allowing for data to be synced across multiple software.
Switching is when employees need to leave one application to work in another. Context switching is known to be disruptive and cause lost productivity. With software integrations, your staff don’t need to leave the app they’re working in to complete a task in another - thus minimizing the mental cost of switching.
A survey by Cornell University for Qatalog found 56% of respondents find it hard to track information across multiple applications and - in a typical working day - an individual wastes 59 minutes trying to find information across different systems. 44% said siloed digital tools make it hard to know whether work is being duplicated.
Another survey - of American, Canadian and UK marketing professionals - found 44% of them use between 5 and 10 martech tools. And 6% have more than 21. Given the potential for productivity losses between disconnected systems, it’s no wonder software integrations are a high priority for efficiency-obsessed organizations.