The Hype of ChatGPT
As seen around any new technology, it is all very exciting. AI has sparked imagination in everyone, eager to learn how it can make things better, faster, and cheaper. Our customers are very interested in the topic, as we discovered during one of our monthly partner webinars.
To help us understand the current hype around AI, it helps to look at this graph from consulting firm Forrester. It lays out the stages for any emerging technology.
A lot of the big tech breakthroughs over the past three decades, like the internet, the smartphone, and cloud computing, have been tracked using this cycle.
Let's take the internet, for example. The "technology trigger" was when the World Wide Web was first publicly demonstrated in '89 - it was interesting, but not many people paid attention to it, and even fewer saw its potential.
Then in the '90s, things got wild - the internet exploded with all sorts of crazy and sometimes far-out ideas, fueled by the dot-com bubble. That's when we hit the top of the awareness hump. Everyone knew about the Internet, was caught up in the buzz, and had inflated expectations of what it could deliver.
But what goes up must come down. The bubble burst, and we found ourselves in the acceptance stage, where development slowly took off. People started to think the internet was just hype and some companies were wiped out.
But here's the thing - the internet didn't go away. It just needed time to mature.
And that's what happened during that last part of the graph. Developers and investors started focusing on practical applications and improving the user experience. Mobile web launched, and before we knew it, the modern internet - which is basically the backbone of our economy - was in full blooming stage.
- Visionaries will dominate dawning phase trends as they drive point inventions to address specific business organizations’ opportunities.
- Fast followers will discover the limits of point solutions in the awareness phase and begin to work through them.
- Enterprises will shift investment toward integrating capabilities across the customer life cycle in the acceptance phase.