SUCCESS STORY
How Bavaria significantly improved its global brand management
Results & benefits
- Bavaria's brand consistency is much better guarded now.
- The number of agencies in charge is significantly reduced.
- The customer achieved significant cost saving in the fields of creation and localization.
About the customer
Bavaria NV is a family-owned Dutch company in the beer and beverage industry. The firm is a leading brewery in the Netherlands and a leading producer of malt in Europe. Bavaria has subsidiaries in France, Italy, Spain and the United Kingdom and employs 1,000 people. No fewer than 120 countries enjoy beer brewed by Bavaria.
The visual experience of our customers has become increasingly important and the number of channels we are feeding with rich content grew strongly. Also trends such as more product variants and shorter product life cycles resulted in a substantial growth of digital media stocks.
Bavaria's brand portal
Challenges
The support of an increasing number of channels and product variations led to a significant growth in the number of digital assets. This posed much higher efficiency requirements on the marketing processes. However, the existing environment offered no workflow capabilities and had no localization tool, resulting in high traffic and cumbersome processes. Issues were the delayed time to market, as well as a lack of brand control in the countries.
Evaluation
Bavaria decided to invest in a modern, integrated environment for DAM and localization, supporting its brand portal based on the Web CMS Plone. The new environment should improve marketing support to the various countries, making marketing materials available to employees and external partners 24/7.
To select the most appropriate DAM system, the team at Bavaria ran an extensive evaluation process. Following the best-of-breed approach, WoodWing's partner Qonqord proposed WoodWing's digital asset management system and, for localizations, the online editor 2imagine. Taking the capabilities and advantages of the evaluated solutions in account, Bavaria finally opted for Qonqord's offer.
The WoodWing Assets (former Elvis DAM) brand portal enabled Bavaria to shorten time-to-market significantly as well as to control its corporate design much better worldwide.
Implementation / Integration
WoodWing Assets is integrated with 2imagine, a solution to create, edit, correct and localize native Adobe InDesign and Illustrator documents online in a browser. Workflow controls drive the collaboration and production process. Bavaria’s design agency created the design of the brand portal, and the company´s web CMS integration partner configured the brand portal for the Web CMS Plone used by Bavaria. All key users were trained by Qonqord in a train-the-trainer model.
Results & benefits
- Bavaria is now able to centrally manage and distribute all digital brand assets.
- All employees of Bavaria, as well as external designers and service providers, leverage the portal to create the various global marketing campaigns.
- The system enabled significant improvements in brand management and full control of the corporate design.
- Below the line artwork can be localized via the integrated online editor.
- Without any training, external users are able to easily find the files they need.
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