SUCCESS STORY
Time saver for weekly production of supermarket collaterals
Results & benefits
- High user acceptance quickly unlocks the ROI potential of the DAM solution.
- The system led to a significant increase in the efficiency of the production processes.
- Secure assignment of right images for the right weekly campaig.
About the customer
Detailresult is a large Dutch supermarket chain. The group owns four supermarket brands operating 185 stores in total. More than 19,000 employees contribute every day to the success and expansion of the company. The annual turnover of the group is over 2 billion Euros. For the creation of all materials Detailresult runs its own design studio.
WoodWing Assets is very easy to use. It always works and never fails. We are very happy with WoodWing Assets.
Challenges
The business of the company is very marketing-intensive – Detailresult produces a variety of weekly folders distributed to the mailboxes in the region. The team also creates other marketing materials available in the stores. Because of the enormous number of products, the team has to handle tens of thousands of images.
Evaluation
To ensure continuous development and support, the company decided to replace its existing DAM solution. The new solution should enable the team to centralize all images and product materials in one location and to find the required assets very fast. It should be very easy to use and ensure the highest efficiency in the production workflows. The system should be easily scalable to enable implementation at other brands and to meet future requirements. After a presentation done by WoodWing's partner Graphit, Detailresult selected WoodWing Assets as its new digital asset management system.
Thanks to the outstanding ease of use of WoodWing Assets, the system was quickly adopted by the team, which cannot imagine anymore how the folders could have been produced before WoodWing Assets.
Implementation / Integration
The implementation carried out by Graphit went smoothly and was completed in just one day.
Results & benefits
- With its excellent performance, sleek interface, and metadata features, WoodWing Assets helps Detailresult to ensure high efficiency in the production of its weekly folders.
- Thanks to the outstanding ease of use of WoodWing Assets, the new system was quickly adopted by the users.
- WoodWing Assets is used for managing all weekly campaigns by both the marketing and purchasing departments as well as the studio.
- Purchasing is able to select different campaigns per week. The correct images and other campaign materials are then easily shared with the studio for the production of the flyer and other sales materials.
Partner
The best DAM solution for your business
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