The Swiss daily newspaper Neue Luzerner Zeitung is the leading journalistic voice of Central Switzerland and is highly regarded in the entire country. It focuses on regional, national and worldwide topics in politics, culture, business, finance, sports and lifestyle. Neue Luzerner Zeitung is published in one main and five regional editions. Each regional edition comes with a national part and regional content, each with its own cover page. Every day, about 80 editorial pages are created with up to 250 images, reaching about 270,000 readers in Central Switzerland. The newspaper is available also on the Web, on the iPad, the iPhone, and as ePaper.
A highly available and future-proof publishing system for the production of newspapers and magazines is our stable basis for successful multi-channel and multi-platform production.
The strong regional approach results in complex processes. The regional offices are free to choose topics within their section, which greatly adds to workflow complexity. Until fall 2011, the Neue Luzerner Zeitung was produced with an outdated newspaper system. This old system had reached its limits and could not be adapted to modern publication forms. In addition, there was an increasing need to coordinate the regional offices and advertising services more efficiently, and to optimize the prepress process.
The publisher decided to implement a new production environment, in order to lift the editorial technology up to cutting-edge standards. The publisher spent four months on the specification, devising elaborate requirements for the new editorial system. Key aspects were optimal flexibility, an open architecture and the use of open standards, high availability and comprehensive editorial process management. Special emphasis was put on the future-readiness and sustainability of the system. The publisher evaluated four systems including WoodWing Enterprise and its editorial management system Content Station, which finally came out on top.
Multiple content sources can be searched directly from within Content Station and published across all media channels, without switching applications.
The new environment was introduced gradually during 2011. The implementation was executed by WoodWing's partner in Switzerland, A&F Computersysteme AG. Everything went well without any deadline issues.
Content Station serves as the central workflow cockpit in which all steps can be carried out. It is tightly integrated with the planning and production solution of DIG. The system stores the pages automatically in Enterprise according to the planning. Advertisement pages are also automatically organized in the page planning. For story planning, the editors use the Web-based platform Desknet, which was also integrated with Content Station. Press releases from news agencies stream directly into Content Station.
Content Station is also connected to fidion, the web CMS used by Neue Luzerner Zeitung – content can be published comfortably and efficiently on the paper's Web site. Integrated in the overall workflow, Claro Premedia by Elpical Software manages the image workflow.