WoodWing Assets - Digital Asset Management System - Features



Create, manage and distribute your digital assets with WoodWing

With a best-in-class Adobe Creative Cloud integration, simple but sophisticated file management and easy sharing and distribution features, WoodWing Assets helps you get a grip on your digital assets. WoodWing Assets scales up with your needs and is available as an on-premise, private cloud and cloud solution.

Accelerate your creation process



With a simple drag ‘n drop, adding your files and folders to WoodWing Assets is a breeze.


Creative integration

The power of Adobe Photoshop and InDesign is now combined with easy to use file management.


Automated versioning

Never worry about saving your changes, WoodWing Assets tracks your versions automatically.


WoodWing Assets has a unique upload feature that allows you to upload files and folders quickly. Drag ‘n drop your files and folders straight into your assets folder, and WoodWing Assets will create thumbnails, previews and extract your metadata.

This eliminates tedious and repetitive steps, and allows for quick upload and organization of files.


Creative integration

Simply open an Adobe Photoshop or InDesign file straight from the WoodWing Assets browser and start designing. With drag and drop you can place your images directly on your layout. Start editing placed images while working on your layout, and WoodWing Assets will make sure your edits are saved and your images linked.

This is as smooth as it gets for any professional that wants to spend more time on being creative and less on repetitive tasks.

Watch Quick Tip video


Automated versioning

While going through various stages of design work, it’s good to know that WoodWing Assets keeps track of all the changes you make. Every time you close an Adobe InDesign file or edit an image, a new version is created and saved automatically.

In this way WoodWing Assets helps you to keep track of the complete history of your designs. You can download a specific version, compare differences or promote an earlier version you loved!

Watch Quick Tip video



Collaborate on designs

No need for emails or sharing tools, collaborate on designs-in-progress directly from WoodWing Assets.


Fast Publishing

Modernize your workflow with the ultimate solution for content production and publishing.

Collaborate on designs

In the middle of the creation process, the opinion of a colleague or the approval of your customer is important. No matter the file size, with the one-click share feature, you can share your design in progress and have it approved, commented on or rated.

This makes collaboration faster, while keeping your design file, comments and approvals in one place.

With upload requests you can gather designs or images. Create an upload link, and your external designer or photographer can add their files. You will see the updates directly in your collection!


Fast Publishing

WoodWing offers the ultimate solution for content production and publishing, by combining WoodWing Assets with WoodWing Studio - our solution for multichannel content creation and publishing.

While WoodWing Assets supports in storing, managing and retrieving an unlimited number of digital assets, WoodWing Studio streamlines your complete content production and publishing process.

Read more on the benefits of using the two systems together


Simple and sophisticated file management


Find easily

Search, browse and filter intuitively. Powered by built-in Elasticsearch technology.



Enrich and categorize your files with metadata, taxonomies and flags.


Folders and collections

The structure of folders, and flexibility of collections, help you to organize files in any way possible.

Find easily

Whether you have thousands of marketing files or an archive of millions, WoodWing Assets helps to quickly search, filter and drill down search results so you get the file you were looking for.

Elasticsearch is the most popular search engine on the market and is used by names such as Facebook, Netflix and Wikipedia.

Search & Filter - WoodWing Quick Tip
Search & Filter - WoodWing Quick Tip


The true value of your intellectual property is enhanced by proper categorization of your files. Whether it’s for re-use of licensed images or for monetizing your archived content, proper metadata makes sure you get the maximum out of your files.

WoodWing Assets allows you to manage over 400 metadata fields and supports the international metadata standards (IPTC, EXIF, XMP, Dublin core). In addition, you can create an unlimited number of custom metadata fields to help you store non-standard information.

Built-in taxonomy support helps you to organize assets using a predefined, hierarchical tree of classifications. This assists with unified classification and a reduction of errors.

Would you like all of your final designs visualized in one screen, or an instant overview of expired images? Flags can visualize an asset’s status, expiry date or copyright.


Folders and collections

WoodWing Assets helps you to organize and store your files in a structured way. Existing file servers or archives can be imported and WoodWing Assets will keep the current structure. Alternatively, you can build a new folder structure from scratch.

Collections serve a more temporary purpose, such as a project that needs to be kept together, designs that need to be shared or a photoshoot that needs to be uploaded. You can gather files from anywhere in WoodWing Assets and create, share or download a collection. Files can be in multiple collections without being duplicated and shared collections will automatically update when changes are made.



Control permissions

As an asset manager, you get full control over what your WoodWing Assets users can do with your files.

Control permissions

Intellectual property, embargo dates or licensing are important for any digital asset manager. WoodWing Assets gives you extensive control over who can see, edit or use your digital assets.

Permissions can be configured to determine who can view, download or edit digital assets. These can be applied on a general folder level, and more specifically on metadata fields like status, copyright, date or a geographical restriction. Built-in watermarking helps you to identify the usage permissions


Share and distribute anywhere


Brand portal

An elegant and branded portal where your local offices can find all the materials they need.


On-the-fly renditions

Do you need your file in a specific resolution or in a different format? With WoodWing Assets you can download just the version you need.


Publish anywhere

Final versions of files can be published to your CMS, Webshop or PIM, based on the criteria you provide.

Brand portal

Distribute final marketing materials quickly to the right people, and eliminate repetitive requests for a certain banner, product shot or demo movie. With the WoodWing Assets Brand portal your local marketing teams, stores or subsidiaries get easy access to the latest materials.

The Brand portal can easily be styled in your corporate identity, making it seamless and on-brand at the same time.


On-the-fly renditions

While the final versions of your marketing materials may be organized, sometimes people need a different resolution, size or file format. Within WoodWing Assets they can create the desired version of the banner or product shot.

You can create presets for most-wanted versions such as a version for web, or a print ready version. Next to that, users can also set their own download specifications.


Publish anywhere

Whether it’s a collection of product shots under embargo, a new brochure or a photo shoot that’s ready to go, the WoodWing Assets API can push your final assets to destinations like a Web CMS, E-Commerce or a PIM system when you want it to.

The WoodWing Assets API’s ensure that when assets are in the right approval status, they are automatically pushed to the right system.


Enterprise-Grade Software


Trusted Security

WoodWing Assets provides enterprise-grade security, as tested by ethical hackers of Pine Digital Security.


Single sign-on

WoodWing Assets supports Single sign-on (SSO), enabling users to use a single login for all of their applications.

Trusted Security

WoodWing Assets has passed security tests based on the Web Application Scan Checklist and the Server Scan Checklist, performed by Pine Digital Security.

During these security tests the application is manually tested by an ethical hacker, supported by their tools. The tester makes sure that all items on these checklists are checked, ensuring a transparent and replicable test.


Single sign-on

Single sign-on (SSO) is a session and user authentication service that allows a user to use one set of login credentials to access multiple applications. Within the session, a user can also change applications without the need to login again.

WoodWing Assets uses SAML, an XML-based standard for browser-based SSO, which works together with Active Directory for user profile management.


The best DAM solution for your business

Every business has different requirements. We aim to provide a solution that meets yours as closely as possible. Our team is on hand to provide a product recommendation, arrange a demo or answer any specific questions you may have.

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