Inception
for Media and Publishing
Create content once and publish it everywhere
Finally your content is responsive by default. Whether it's consumed on desktop, mobile or tablet, it just works.

Publishers and media brands choose Inception to stay ahead of the crowd
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Efficient reusability
Reuse your content by uploading InDesign content to Inception or using it for print production in InDesign.
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Any platform, any device
Publish from Inception to any digital channel, including Adobe DPS, Apple News, or your own website.
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Template support
Outsource template or style creation to a WoodWing partner or WoodWing Digital Services for code-free publishing.
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Consistent look & feel
Use templates and style sheets to ensure the consistent look and feel of your articles.
An efficient ecosystem for your printed and digital content
In a world that is morphing from print to more and more digital channels, publishers need an efficient, article-based solution that serves all platforms.
Inception is that solution. Compatible with Adobe InDesign, it helps you create content once and publish it to multiple channels. So you can reuse printed content for digital publishing. Or use digital content for print.
Quickly. Simply. Efficiently.
Key benefits for publishers and media brands
- Compatible with Adobe InDesign.
- Reuse your digital or printed content for all your channels.
- Create content once and publish it to any device or platform.
- Outsource template creation to one of our partners or WoodWing Digital Services for code-free publishing.
- Use templates and style sheets for consistent publishing.

Interested to learn more?
Create your own stunning digital stories and publish them to any device – in minutes?
Fill out the form and we'll show you how.