The marketer's guide to Content Orchestration

Workflow and tooling insights for content processes

Storytelling is a key ingredient in what makes us human. And today brands and publishers have countless ways to create and connect with people through the power of their stories. 

But as technology and audience expectations evolve, these organizations face a new challenge: how to adapt to changing expectations while maintaining - or increasing - the speed of content output.

For twenty years, WoodWing has worked with publishers including Hearst, Meredith, and Axel Springer, and brands including Yamaha and Coca Cola, to optimize complex content processes and streamline technology setups. 

We have drawn on insights from these organizations to help marketers improve brand storytelling from technology and process perspectives.