Gyldendal books WoodWing to improve print and digital content alignment



October 7, 2019, Amsterdam: Gyldendal, the largest book publishing house in Norway, has partnered with WoodWing to implement its Digital Asset Management (DAM) system, in collaboration with solution partner PubliQare.

The announcement comes as Gyldendal is enforcing aligned production processes between digital and print channels. WoodWing’s DAM solution will sit at the heart of the organization’s content workflow and play the role of a Content Services Platform to serve the right variant of assets for digital and print. 

The benefits of implementing the solution include:
● Having all digital assets for both digital and print productions, as well as marketing content, in a single system.
● The ability to integrate applications such as SAP, PIM systems, CMS, and internal content workflow and delivery systems, creating one central content hub from WoodWing’s DAM solution.
● The fact that all content and metadata workflows will be aligned across the Gyldendal group.
● Obtaining a higher level of control of metadata, content flows, asset usage and rights management.

“In today’s competitive publishing landscape, processes and tooling are huge opportunities for businesses to make productivity gains,” said Maarten Reinders, Chief Commercial Officer, WoodWing. “Our solutions have been helping the world’s biggest magazine publishers with their content workflow challenges for nearly 20 years, and recently we are seeing more and more book and newspaper publishers working with us for similar challenges, including, Japan Times, Jornal da Madeira, Porto Editora, Editora do Brasil, Zwijsen and Grupo SM.”

“Working with WoodWing’s DAM solution is enabling us to achieve a new level of producing content for digital and print,” said Thomas Johanson, Head of Media Production at Gyldendal. “The solution’s level of openness and flexibility, as well as the efficient and user-friendly UI, were a big plus. We could build our own integration internally with ease and get up and running quickly. The cooperation with PubliQare as a partner helped a lot to do a focused proof of concept and speed up the implementation process.”


About WoodWing

WoodWing Software helps brands, publishers, and agencies create, manage, and publish content across teams and publish across channels. We build solutions that are perfect for large teams to efficiently work together on creative processes, within systems that are easy to manage. Customers include Hearst, Forbes, Axel Springer, Coca Cola, and Yamaha.

For more information, please visit our website or contact WoodWing:
Phone: +31 (0)75 612 48 29