WoodWing and Syndy team up to help brands bring the right product content to online retailers

Zaandam, The Netherlands, Sept. 21, 2016 — WoodWing Software and Syndy announced today that they are entering into a partnership to help brands streamline the distribution of rich digital product content to online retailers. 
Syndy and WoodWing team up to help brands and online retailers to optimize their marketing processes. 
WoodWing Software is a global market leader in multichannel publishing and digital asset management software. WoodWing´s digital asset management system Elvis DAM helps brands, retailers and agencies around the globe to efficiently manage the ever-growing amount of product assets. Brands include Delta Faucet, Yamaha Motor Europe, Bavaria, Steve Madden and more; retailers include bol.com, El Corte Ingles, The Home Depot, and more.
Syndy is a ‘one-stop-shop’ solution for brands with multinational operations to take control of their products across the e-commerce channel. Through efficient product content distribution across retailer websites (Walmart.com, Bol.com, Feelunique.com etc.) and real-time online store checks, Syndy empowers brands to make smarter decisions about their product representation online.
The two parties agreed to work towards an integration between their software applications, both already in use at the largest Dutch online retailer bol.com. Brands managing the growing amount of digital assets with WoodWing’s Elvis DAM will be able to efficiently push the latest product content to e-commerce via Syndy’s distribution network. The combination helps brands to ensure consistent brand management and conversion-driven product representation online, while helping online retailers with the latest product content in real-time.
“We’re noticing a great need from our customers for interconnectedness between different systems to optimize the flow of digital content used to present their products on the e-commerce platforms of their retail partners. This partnership between WoodWing and Syndy takes us a huge step forward in achieving that”, said Pieter van Herpen, CEO at Syndy.
Digital assets unfold their full value when the DAM system used for the creation and management of digital assets is integrated with other business systems in the CRM, WCM and MDM space”, said Roel-Jan Mouw, CEO of WoodWing Software. “Via this partnership with Syndy, we’re looking forward to enabling more brands to make sure their rich product content gets efficiently distributed to their online retail partners.
About Syndy
Syndy creates leading product experiences in e-commerce for its customers (brands) while driving cost efficiencies and incremental sales. At the heart of Syndy lies its online platform; which provides brands with market-by-market access to product content, and a system that automatically distributes and tracks product content across retailer websites. Syndy’s platform integrates with leading PIM/ DAM/ ERP/ MDM systems and can be used as an add-on to existing IT structures. Founded in 2012, today, Syndy works with 1.600+ manufacturers in Europe and the US across the following product categories; consumer goods (grocery, beauty, pet care, pharma), electronics, home decor, sports, fashion, luxury, white goods, office supplies, software, and hardware.  For more information on Syndy’s e-commerce product content distribution and analytics technology visit www.syndy.com or email info@syndy.com.