WOODWING FOR PUBLISHERS
Publish effortlessly
to print and
digital platforms
Increase editorial efficiency with faster approvals, easier digital asset access, and clear production workflows.
WHY WOODWING?
Work more efficiently, bring teams together,
and scale multichannel content production
Produce more
high-quality content
Bring your print and digital teams into one connected workflow that supports collaboration and consistency. By creating channel-neutral content, your teams can focus on quality and reuse stories and visuals across all formats without starting from scratch.
Multichannel publishing
made easy
Publish content across print, web, mobile, and apps with one connected workflow. Content flows through each stage of production – drafting, editing, approval, and layout – so your team can manage every touchpoint from a single system.
Faster production,
fewer delays
Work more efficiently with clear roles, better visibility, and fewer manual steps. With all content, assets, and communication in one place, your teams can speed up every phase of production and reduce the time to publish, without sacrificing quality.
FOR EVERYONE
WoodWing, for your type of publishing
Discover how WoodWing can cater to your unique needs, whatever your product portfolio includes.
Newspaper Publishing
Educational Publishing
Magazine Publishing
Book Publishing
Keep up with the pace of modern publishing
WoodWing helps publishers manage growing content demands by connecting editorial and design teams, improving collaboration, and reducing manual steps. The result? Faster production timelines, easier content reuse, and greater efficiency from planning to publication.
Disconnected teams and tools
When editorial, design, and production teams rely on separate systems, collaboration becomes slow and error-prone. WoodWing connects everyone in one environment where tasks, content, and assets are managed together. This fosters true cross-functional teamwork and gives full visibility over every step, from planning to publishing.
Inefficient content reuse
and lost assets
Content is often duplicated or recreated from scratch because assets are hard to find, scattered across drives or inboxes. With a central system for managing and reusing content, publishers can easily adapt articles and visuals for multiple channels, regions, or editions, saving valuable time and maintaining quality and consistency.
Manual processes slow
down production
Managing content manually across print and digital channels leads to missed deadlines and increased pressure on teams. By automating repetitive tasks, enabling content repurposing, and integrating with planning and design tools like InDesign, WoodWing helps publishers reduce turnaround times and focus on producing high-quality content at scale.
Real results from publishers like you
Aller Media
Digital Asset Management
How Aller Media creates beautiful responsive content for perfect display on any device.
Hearst
Digital Asset Management
How Hearst Magazines revolutionized its workflow with digital asset management.
Yaffa Media
Digital Asset Management, Multichannel Publishing
Unleashing creative excellence in Yaffa Media's transformative journey towards unparalleled success.
Let our experts help you
WoodWing and its partners have over two decades of experience to help you perform better.
From initial discovery of your current processes, suggestions for process improvements and solution recommendation, to implementation, support and SLA's.
You can rest assured that your core systems are in good hands.
Frequently asked questions about WoodWing by publishers
Discover the answers to some of the most frequently asked questions about WoodWing's software solutions for publishers.
How can WoodWing's solutions help us improve our publishing process?
Imagine all your stories - at every stage of production, for every platform - in a single digital and print publishing system. See your publishing pipeline in real-time, plus a complete audit trail of versions and amends.
- Create, design, and prepare stories for publication for every channel.
- Increase transparency and control over all your content and assets.
- Collaborate creatively, not chaotically, with all your contributors and suppliers.
Do you offer services on top of the software solutions for publishers?
Yes, WoodWing offers digital publishing and creative workflow services, which include:
- Print-to-digital product consultancy
- Outsourced production and design
- Creative consultancy
- Digital product customization
- Woodwing integration and inspiration
- Ad hoc design services
Are the software solutions suitable for smaller-sized and/or independent publishers?
Yes, WoodWing’s software solutions and services can be used and implemented by all types and sizes of publishers. Moreover, our expert consultants and global network of implementation partners can help publishers customize and adopt the new optimized workflows quickly and easily.
What benefits do we get when working with WoodWing systems?
Here are some of the top benefits of content orchestration with WoodWing for publishers:
- Streamline systems – Create, edit, and approve copy for every channel, then send it to production, all in the same system.
- Design in half the time – Thanks to auto-populated design templates, built-in editing tools, and seamless integration with Adobe InDesign.
- Master multichannel – Reduce time, effort, and resources needed for content creation for print and digital channels.
- Cut costs and production time – Mundane and repetitive tasks are a thing of the past, thanks to WoodWing Studio’s process automation.
- Increase quality – More efficient workflows save time and money, freeing staff to focus on creativity and quality control.
What is multichannel publishing?
Multichannel publishing is the process of creating and distributing content across multiple platforms and channels, such as print, digital, social media, mobile, and other emerging channels. This allows you to reach your target audience in various ways and through multiple touchpoints, increasing the chances of engagement and exposure. Multichannel publishing also allows you to repurpose and reuse content in different formats and channels, maximizing the value and return on investment of your content assets.
What is channel-neutral content production?
Channel-neutral content production is a process of creating content in a way that separates it from the medium or channel it will be published on. This means that content is created in a format that can be easily adapted to various channels such as print, digital, social media, and mobile. The goal is to create a unified workflow for content creation, where content is developed once and can be repurposed and reused across multiple channels. This approach can help you as a publisher to save time, reduce costs, and increase efficiency in content creation and publishing.
The future of publishing: automated, atomic and channel-agnostic
This in-depth ebook describes essential actions you can take now, to secure a successful future in content publishing.
26 pages of quality content
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