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Results
- Better collaboration: editors and designers work better together with fewer errors and faster turnaround times.
- More efficient content management: centrally stored digital assets are quickly retrievable.
- Faster online publishing: automatic XML export speeds up and improves publication accuracy.
- Higher content quality: streamlined workflow ensures up-to-date, error-free content - print and online.
Product(s) used
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About the client
Agrio is a cross-media publisher that started over 35 years ago and has deep roots in the agricultural sector. The company began in the late 1980s with the publication of De Agraaf, an agricultural trade magazine for the Graafschap and Liemers regions. Since then, Agrio has grown from a small team located above a fashion store in Wehl to an organization of nearly 100 professionals. Agrio's mission is to help farmers make and keep their farms future-proof through independent and honest reporting. In addition to agricultural trade magazines, Agrio offers various services, including design, video production, photography, content marketing, and event organization, for both agricultural and non-agricultural businesses.
The challenge
Agrio produces a wide range of magazines, newspapers, and digital content for the agricultural sector. With multiple teams to manage content for multiple channels, they needed a streamlined workflow that could support both print and digital publications. Existing processes and systems were fragmented, leading to delays, errors, and inefficiencies in collaboration between editors and designers. In addition, there was an increasing demand for fast and flexible delivery of XML content for their website. The old way of working lacked the necessary speed and accuracy to make up-to-date content available online efficiently.
The solution
To meet these challenges, Agrio implemented an integrated solution consisting of a combination of WoodWing Studio and WoodWing Assets. This powerful combination enabled them to centralize and optimize their entire content production – from creation to distribution.
WoodWing Studio: streamlining content creation for print and digital
With WoodWing Studio, Agrio can manage both print and digital publications from a single platform. This ensures seamless collaboration between editors and designers. Articles are delivered and formatted efficiently, while all stakeholders have real-time visibility into production progress. This results in fewer errors, shorter turnaround times, and better coordination between teams.
WoodWing Assets: efficient content management and accessibility
In addition, WoodWing Assets plays a crucial role in managing the vast number of images that Agrio uses on a daily basis. This DAM system enables them to centrally store, organize, and easily retrieve all digital content. This allows the team to work faster and more efficiently without wasting (too) much time searching for the right files.
Automated XML export for fast and accurate online publication
An important part of the implementation was the ability to automatically generate XML files for Agrio's website. This feature ensures that as soon as an article or publication is approved in WoodWing Studio, an XML export is immediately available to upload to the website. This automation not only saves time but also increases the accuracy and consistency of Agrio's online content.
The result
The implementation of WoodWing Studio and WoodWing Assets has significantly improved Agrio's content production process. Editors and designers now collaborate more effectively, turnaround times have been reduced, and the quality of both print and digital publications has improved. Moreover, the automated XML export enables faster online publication, allowing Agrio to respond faster to developments in the agricultural sector.
With this optimized workflow, Agrio is now better able to provide its readers with the most up-to-date and relevant content – whether in magazines, newspapers, or online. The integration of WoodWing's solutions has streamlined its processes, reduced inefficiencies, and laid a scalable foundation for future growth.
Conclusion
By using WoodWing Studio and WoodWing Assets, Agrio has transformed its content supply chain into an efficient, well-organized operation. The combination of centralized content management, seamless collaboration, and automated publishing ensures that Agrio can continue to deliver high-quality content to its audiences, both print and online.
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Product expert at ChannelEngine
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