Why WoodWing
Why WoodWing

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions
Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Everything you need to know about risk management

Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Everything you need to know about risk management

Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

Multichannel Publishing

6 Minutes of reading

Success Story -
Aller Media

How Aller Media creates beautiful responsive content for perfect display on any device

Shape
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Results

  • Easy creation of thrilling digital content for a wide variety of channels and devices.
  • Better monetization of existing content to further maximize return on content.
  • Extending the portfolio of digital offerings to advertisers.

 

Used Product(s)
WoodWing Assets WoodWing Studio
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About the customer

Founded in 1873, Aller Media A/S today is the parent company of a modern media group, which is the leading publisher of newspapers, weeklies and magazines in the Scandinavian countries – 90 media brands in total. The portfolio reaches a weekly circulation of approximately 3.2 million copies. Digital activities include about 100 brand sites and 80 apps. Aller Media employs over 2,500 people. Aller Media was the first publisher in Scandinavia to publish all magazines and weeklies on iPad and iPhone. All subscribers have free access to the electronic versions non-subscribers have to pay for. In addition, all magazines have websites and Facebook profiles.

Challenge

Aller Media found that existing content is not reused and repurposed as broadly as possible, limiting further monetization of these assets. The distribution of content through mobile apps and digital channels was an option, but repurposing of existing content was too time-consuming and costly.

The intuitiveness of WoodWing Studio (former Inception) allowed users to work with our customized templates within ten minutes. This is what we were looking for.

Iben Rouw, Editor in Chief

Aller Media found that existing content is not reused and repurposed as broadly as possible, limiting further monetization of these assets. The distribution of content through mobile apps and digital channels was an option, but repurposing of existing content was too time-consuming and costly.

Evaluation

Aller Media was looking for ways to increase the productivity of their workflows and the return on their digital assets. The company evaluated various options, but they tend to be very expensive or required a lot of development. For a pilot project, the team selected Inception to produce the content for a mobile app for Aller Media's print magazine “SPIS BEDRE”. The project aimed for further monetization of assets including articles and stories, while securing advertisers.

It was great to see that the team at Aller Media was able to build the app in a highly effective manner in just a few days and with minimum support from us.

 

Hans Fermont, Managing Director Qonqord

Implementation/integration

As a benefit of the high ease of use of WoodWing Studio, Aller Media enjoyed a steep learning curve. Thanks to the customizable Inception templates the creation of the templates took just a few hours. The content designed in Inception is published via Adobe Experience Manager Mobile, one of the channels Inception can publish to. The contents of the app are taken from Content Station, the editorial management application of WoodWing Enterprise Aller Media uses across brands and countries, and the archives maintained in WoodWing Assets (previously known as Elvis DAM).

Results

  • From the first idea to the finished app it took just four weeks.
  • Very little time was required for creating the templates and production of content.
  • To check the design, the look of the content can be simulated for various tablets and smartphones.
  • Digital content production can be seamlessly integrated in the existing publishing and digital asset management environment based on WoodWing's solutions.
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

Valentina Bonvini
Marketing Communication Manager
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