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Enterprise Information Management

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Content Orchestration

Managing content at scale has never been easier or more profitable

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Share knowledge for better collaboration and productivity

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Process Management

Document and optimize business processes for greater efficiency

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Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

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Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Xtendis

Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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Lean back and enjoy one of our educational videos

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Events & Webinars

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Latest articles

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

View all blog articles

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Press releases

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Partners

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

4 minutes reading time

Success Story -
Charlie’s Holdings

How premium e-liquid brand - Charlie’s Holdings, Inc - provides global self-service access to brand assets via WoodWing Swivle.

Shape
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Results

  • Provides global network of distributors with immediate self-service access to assets via branded portals.
  • Enhances user experience for distributors - and reinforces business brand and values - thanks to intuitive and customer-centric DAM platform. 
  • Streamlines systems - from creative operations to sales - delivering both time and cost savings. 
  • Reduces administrative burden on design team, freeing them to add value via their creative work.

Used products
WoodWing Swivle
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About the customer

Charlie’s Holdings is one of America’s leading manufacturers of nicotine-only e-cigarette and hemp-derived CBD liquids. Founded in 2016, the company has developed an extensive portfolio of premium brands and products, all produced in the USA through manufacturing partners. Their products are sold by specialty stores, tobacconists, independent retailers, pharmacies, convenience stores, and third-party online resellers in 90+ countries worldwide. 

 

It is very important for us to have every element of our business presented in the best way possible. Using Dropbox is a little utilitarian. There’s no personality to it. It just offers simple file structure organization. We wanted to create brand portals that had a website look-and-feel, and delivered a better customer experience.

 

Ryan Bellerose, Creative Director, Charlie’s Holdings, Inc

 

Challenge

With a growing product range, large sales team, and global customer base, Charlie’s Holdings was starting to experience friction around digital asset management. They were using DropBox to store and share digital assets. But this was becoming a serious time-sink due to its limited functionality. Designers and creatives sometimes struggled to locate digital assets internally, causing production delays and issues with version control. This was compounded by the need to field requests from external parties - like distributors - for marketing collateral that they simply couldn’t locate in DropBox’s folder structure. This was sapping time from Charlie Holding’s busy creatives, frustrating their customers, and costing the business money.

Having used DAM systems in previous roles, Creative Director Ryan Bellerose knew they needed a better way to organize assets internally and distribute them externally. And ideally, it needed to reflect Charlie Holding’s brand character and values.

It is very important for us to have every element of our business presented in the best way possible. Using Dropbox is a little utilitarian. There’s no personality to it. It just offers simple file structure organization. We wanted to create brand portals that had a website look-and-feel, and delivered a better customer experience.

 

Ryan Bellerose, Creative Director, Charlie’s Holdings, Inc

Also vital to Bellerose’s vision was the ability to search for digital assets, to save his team precious time. ‘The biggest time sucker was communication between internal teams and external customers. We used to spend a lot of time finding files, transferring files, creating duplicate versions of files… A designer might get a request for a file from a salesperson, then refer the query to the marketing coordinator, and it could keep going up the chain. That’s a huge amount of wasted time.’

With WoodWing Swivle, customers can easily access and download the assets they need directly - all via a branded, easy-to-use portal. ‘The graphical user interface is key,’ says Bellerose. ‘It really helps usability and contributes to our aims to reduce customer queries. Distributors can search and self-serve, instead of using us as search engines’ he jokes. ‘WoodWing Swivle is a bridge between internal and external entities. That equates to time and dollars saved’.

 

Implementation


Creative Director Ryan Bellerose had used several enterprise-size Digital Asset Management solutions in previous roles but knew Charlie’s Holdings didn’t need that level of functionality, complexity, or expense. For their current needs, they prioritized finding a DAM that was ‘easy, accessible, and affordable. He feels they found that with WoodWing Swivle.

‘WoodWing are short-changing themselves,’ says jovial Bellerose. ‘The value we derive from the product far outweighs the cost’. The business has built separate branded portals for their distinct brands and are considering localized portals for different geographic markets in the future.

This saves time by providing self-service access to brand assets - reducing the burden on the creative team - but there are other benefits too. Because they can build multiple portals using the same system, designers can easily work across different brands without any learning curve between different systems. This makes it quicker and easier to deploy employees where they’re needed.

The portals also work as a sales tool, allowing the sales team to quickly activate brand alliances by giving distributors immediate access to sales materials, as well as a streamlined customer-centric experience with the business. Whilst Charlie’s Holdings marketing is mainly executed via digital media, the business is comfortable knowing that - should they choose to expand into print media like catalogs - WoodWing Swivle can also integrate with Adobe Indesign for print production.

I appreciate the fact WoodWing Swivle has never sold me anything. They don’t push bolt-ons or extra functionality we don’t need. Their customer service team area solution-focused, not sales-focused. They’ve helped us navigate different challenges as we’ve grown and evolved.

 

Ryan Bellerose, Creative Director, Charlie’s Holdings, Inc

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